At a Glance
- Tasks: Lead impactful UK PR and media relations for a fast-growing fintech.
- Company: Join iwoca, a pioneering company reshaping SME finance.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with senior stakeholders and manage exciting product launches.
- Why this job: Make a real impact by driving media coverage and shaping narratives in fintech.
- Qualifications: 5+ years in PR or marketing with excellent writing and project management skills.
The predicted salary is between 50000 - 65000 € per year.
Requirements
- At least 5+ years of experience in a role where you were producing high quality content, for example in marketing or PR
- Excellent writing skills with the ability to craft data-driven stories, press releases, briefing materials, and media pitches that cut through
- Proven ability to work at pace across multiple projects simultaneously, with strong organisational and project management skills
- (Desirable) PR experience, bonus if you have a number of years in tech/fintech or B2B technology sectors
- (Desirable) Experience managing product launches and translating complex propositions into accessible narratives
- (Desirable) Experience working in-house at a high-growth tech, fintech or financial services company
- (Desirable) Confident working with C-suite executives and senior stakeholders, providing counsel on media strategy issues
- (Desirable) Commercial awareness and understanding of what drives media coverage in fintech and SME finance
- (Desirable) Experience working with external PR agencies and managing agency relationships
- (Desirable) Familiarity with media monitoring tools (e.g., Signal AI, Cision) and ability to analyse coverage data to inform strategy
- (Desirable) Demonstrable track record of securing tier-one coverage in outlets such as FT, Times, Telegraph, and relevant trade press
What the job involves
This is an opportunity to manage high-impact UK PR and media relations at a fast-growing fintech that's reshaping SME finance. You'll be at the heart of iwoca's external communications strategy, driving coverage across our expanding product portfolio whilst managing major campaigns and tier-one media relationships. Our comms function works across the business to position iwoca as a leading voice in SME finance.
You'll collaborate closely with Product, Commercial, and Executive teams to translate business priorities into compelling narratives that drive both brand awareness and customer acquisition. We're looking for a PR Manager to take ownership of media campaigns and of iwoca's UK product communications. You'll be responsible for driving coverage and growth plans of our growing product suite, whilst managing the BAU media activities that keep iwoca front-of-mind with key journalists and stakeholders.
Own, evolve and create new data-driven PR campaigns. You'll take ownership of several established data-driven campaigns with proven track records of securing tier-one coverage:
- Top 25 UK Cities for SME Jobs: Our annual ranking combines ONS employment data, business figures, and economic indicators. You can refine the methodology if needed, analyse the latest data, and craft narratives for regional and national media.
- Business Hotspots: Using Companies House data, you'll analyse year-on-year business creation trends to identify entrepreneurial hotspots. You own the full process - data extraction, analysis, narrative development, and media execution.
- SME survey research: Twice a year you'll commission original survey research, working with established research partners to design questionnaires capturing timely SME sentiment. You’ll ensure we generate "business news" coverage that responds to real economic issues.
You’ll be comfortable working with raw datasets - not just presenting finished analysis, but doing the analysis yourself. Spotting surprising findings, identifying regional variations, understanding which angles interest journalists versus policymakers.
You'll become the PR lead for several of iwoca's newest products, working directly with Venture Leads to drive awareness and customer acquisition. Here are a few we’ve just launched that you could be working on:
- Credit Compass: Our credit-building tool helping SMEs improve their scores. You'll identify customer success stories, translate credit score trends into compelling narratives, and position this as iwoca's answer to the credit access gap.
- SME Insurance: Help launch this proposition to market - identifying angles around why SMEs need this product and announce new strategic partners as and when we secure them.
- Iwoca Credit Card: You'll be involved from the ground up - understanding competitive positioning, identifying what's newsworthy in a crowded market, building a launch campaign that breaks through.
- IwocaPay (launched in 2020): Our instant payment solution - you'll help scale awareness as this product continues to grow, finding ongoing news hooks beyond what we’ve already done in recent years.
For each product, you'll get under the hood with the Venture Leads - understanding commercial objectives, customer pain points, competitive landscape - then translating that into PR strategies that drive both coverage and business outcomes. You'll own 2-3 products as PR lead, with the split determined once you're in the job.
UK PR Manager in London employer: Deepstreamtech
At iwoca, we pride ourselves on being a dynamic and innovative fintech company that values creativity and collaboration. As a UK PR Manager, you'll thrive in a fast-paced environment where your contributions directly impact our growth and brand presence in the SME finance sector. With a strong focus on employee development, we offer opportunities for professional growth, a supportive work culture, and the chance to lead high-impact campaigns that shape the future of finance.
StudySmarter Expert Advice🤫
We think this is how you could land UK PR Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that PR Manager gig.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work, especially those data-driven stories and press releases. This will help us see your writing chops and how you can craft compelling narratives.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like iwoca, and express your interest in potential roles. You never know what opportunities might arise!
✨Tip Number 4
Stay updated on industry trends! Follow fintech news and understand what drives media coverage. This knowledge will help you stand out in interviews and show that you're genuinely passionate about the sector.
We think you need these skills to ace UK PR Manager in London
Some tips for your application 🫡
Show Off Your Writing Skills:Since we're looking for someone with excellent writing skills, make sure your application showcases your ability to craft compelling narratives. Include examples of your previous work, like press releases or media pitches, that demonstrate your knack for storytelling.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience in PR and content creation, especially in tech or fintech. We want to see how your background aligns with our needs, so make it personal!
Highlight Your Project Management Skills:We love a candidate who can juggle multiple projects at once! In your application, mention specific instances where you successfully managed several campaigns or projects simultaneously. This will show us you can keep up with our fast-paced environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Deepstreamtech
✨Know Your Stuff
Before the interview, dive deep into iwoca's recent campaigns and product launches. Familiarise yourself with their media coverage and understand how they position themselves in the fintech space. This will not only show your genuine interest but also help you craft relevant questions.
✨Showcase Your Writing Skills
Prepare samples of your best writing, especially data-driven stories or press releases. Be ready to discuss your thought process behind crafting these narratives and how you tailor them for different audiences. This is your chance to demonstrate your excellent writing skills!
✨Be Ready to Discuss Data
Since the role involves working with raw datasets, brush up on your analytical skills. Be prepared to talk about how you've used data in past campaigns to drive media coverage. Think of specific examples where your analysis led to successful PR strategies.
✨Engage with C-Suite Scenarios
Expect questions about your experience working with senior stakeholders. Prepare examples of how you've provided counsel on media strategy issues. Highlight your confidence in these interactions, as this will be crucial for the role at iwoca.
