At a Glance
- Tasks: Lead demo strategy and create compelling technical storytelling for Alteryx One platform.
- Company: Join a dynamic team at Alteryx, a leader in data analytics.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Embrace a growth mindset in a fast-paced, innovative environment.
- Why this job: Make an impact by translating complex tech into engaging narratives that drive success.
- Qualifications: 7+ years in Technical Product Marketing with strong collaboration skills.
The predicted salary is between 70000 - 90000 € per year.
This is an ideal role for someone who thrives in building, not just messaging — someone who can design hands-on demo environments, influence product storytelling, and enable the field to confidently communicate both current capabilities and future vision.
Requirements:
- 7+ years of experience in Technical Product Marketing, Solutions Engineering, Developer Marketing, or similar roles in B2B SaaS.
- Direct experience using Alteryx.
- Proven ability to build and deliver high-quality demo environments, technical assets, and product walkthroughs.
- Strong understanding of data, analytics, AI/ML, or cloud platforms; ability to quickly learn and articulate complex technical concepts.
- Experience enabling Sales Engineering or technical field teams with scalable assets and training programs.
- Demonstrated ability to translate product capabilities into value-driven narratives for both technical and business audiences.
- Strong collaboration skills, with experience partnering cross-functionally across Product, Engineering, Marketing, and Sales.
- Experience supporting product launches, roadmap storytelling, or executive-level presentations.
- Comfort operating in fast-paced environments, balancing strategic thinking with hands-on execution.
- Bonus: Experience with Snowflake, Databricks, or modern data stack technologies.
- BA/BS required; technical degree or equivalent experience preferred.
What the job involves:
We are seeking a highly technical, creative, and execution-focused Senior Technical Product Marketing Manager that leads demo strategy, technical storytelling, and roadmap visualization for the Alteryx One platform. This role sits at the intersection of Product, Engineering, Product Marketing, and Sales Engineering — responsible for translating complex data and AI capabilities into compelling, scalable demo experiences and roadmap narratives that drive understanding, differentiation, and deal velocity.
- Own demo strategy for Alteryx One: Define and scale a cohesive demo strategy that showcases platform value, differentiation, and real-world use cases across the customer journey.
- Build world-class demo experiences: Design and develop demo environments, walkthroughs, videos, and scripts that bring Agentic Analytics and the Alteryx One platform to life.
- Translate roadmap into reality: Create scalable roadmap storytelling assets (demo-ready scenarios, narratives, and visualizations) that clearly communicate product vision and future value.
- Enable technical field teams: Partner with Sales Engineering and GTM teams to deliver repeatable demo frameworks, training, and assets that increase consistency, confidence, and win rates.
- Support strategic deals: Engage directly in high-value opportunities to deliver roadmap vision and technical storytelling aligned to ICP and account-based strategies.
- Drive launch and event excellence: Lead and support demos for product launches, customer engagements, executive briefings, and major events (1st- and 3rd-party).
- Infuse competitive differentiation: Embed competitive insights and ecosystem positioning into demos and roadmap narratives to strengthen differentiation in-market.
- Scale technical storytelling: Build a centralized, reusable library of demo and roadmap assets that are easily accessible and broadly adopted across teams.
- Partner deeply with Product & Engineering: Influence how features are showcased and experienced, ensuring technical accuracy and alignment with product direction.
- Elevate platform narrative: Help reinforce Alteryx’s leadership in Agentic Analytics through compelling, technical storytelling that bridges product innovation and customer value.
What success looks like in the first 6 months:
- Demo strategy scaled and adopted: A clear, standardised demo framework is established and consistently used across Marketing, Sales, and Product teams.
- High-impact demo library built: A robust set of reusable demos, walkthroughs, and video assets is widely adopted and leveraged across the organization.
- Field confidence increased: Sales Engineering and GTM teams demonstrate improved consistency, effectiveness, and confidence in demo delivery.
- Roadmap storytelling elevated: Clear, compelling roadmap assets are used in executive conversations and strategic deals to communicate future vision.
- Stronger deal support and influence: Technical storytelling contributes directly to improved win rates and progression in high-value opportunities.
- Cross-functional alignment strengthened: Product, Marketing, and GTM teams are aligned on how Alteryx One is demonstrated and communicated.
Technical Product Marketing Manager in London employer: Deepstreamtech
At Alteryx, we pride ourselves on fostering a dynamic and inclusive work environment that empowers our employees to thrive. As a Technical Product Marketing Manager, you will have the opportunity to collaborate with cross-functional teams, drive innovative demo strategies, and contribute to meaningful product storytelling in the fast-paced B2B SaaS landscape. With a strong commitment to employee growth and a culture that values diverse perspectives, Alteryx is an excellent employer for those seeking to make a significant impact in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Technical Product Marketing Manager in London
✨Tip Number 1
Get your hands dirty with the product! Dive into Alteryx One and create your own demo environments. This will not only help you understand the platform better but also give you real examples to discuss during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Having a chat with someone inside can give you insights that are gold when it comes to interviews.
✨Tip Number 3
Practice your storytelling skills. Take complex technical concepts and simplify them. This is key for the role, so being able to articulate these ideas clearly will set you apart from the crowd.
✨Tip Number 4
Don’t just apply anywhere; apply through our website! It shows you’re genuinely interested in joining us at Alteryx and helps you stand out in the application process.
We think you need these skills to ace Technical Product Marketing Manager in London
Some tips for your application 🫡
Show Your Technical Skills:Make sure to highlight your experience with technical product marketing and any relevant tools like Alteryx. We want to see how you can translate complex concepts into engaging narratives, so don’t hold back on showcasing your expertise!
Craft a Compelling Story:Your application should tell a story about your journey in the tech world. We love candidates who can weave their experiences into a narrative that demonstrates their ability to influence product storytelling and engage audiences.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Technical Product Marketing Manager role. Show us how your skills align with our needs and the value you can bring to the team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Deepstreamtech
✨Know Your Product Inside Out
Make sure you have a deep understanding of the Alteryx One platform and its capabilities. Be ready to discuss how you would design demo environments and translate complex technical concepts into compelling narratives that resonate with both technical and business audiences.
✨Showcase Your Demo Strategy Skills
Prepare to share examples of past demo strategies you've developed. Highlight how you’ve built high-quality demo environments and training assets that enabled sales teams. This will demonstrate your hands-on experience and ability to drive deal velocity.
✨Collaborate Like a Pro
Emphasise your collaboration skills by discussing experiences where you partnered with cross-functional teams. Be ready to explain how you’ve worked with Product, Engineering, and Sales to create cohesive messaging and demo frameworks that align with product direction.
✨Be Ready for Technical Storytelling
Practice articulating the value of data, analytics, and AI/ML in a way that’s engaging and easy to understand. Prepare to discuss how you would infuse competitive insights into your demos and roadmap narratives to strengthen Alteryx's market position.
