At a Glance
- Tasks: Lead a dynamic team to drive acquisition strategy and optimise customer journeys.
- Company: Join iwoca, a fast-growing fintech revolutionising the lending landscape in Germany.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Be part of a collaborative environment with a focus on innovation and results.
- Why this job: Make a real impact on how small businesses access funding in Germany.
- Qualifications: Fluency in German, strong analytical skills, and experience in growth strategy.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- The scope of this role is broad and we're not looking for someone with deep expertise in every domain the team covers – spanning strategy, analytics, product development, and data science – but rather someone intellectually curious, and skilled at asking the right questions.
- Strong commercial mindset with proven experience driving go-to-market strategy and measurable acquisition growth.
- Experience in growth strategy, revenue operations, or a highly analytical commercial role with a track record of driving tech-enabled or product-led growth.
- Proven people management or team leadership experience, with the ability to build culture and establish operating rhythms in a newly formed team.
- Fluency in German and strong written communication skills tailored to customer-facing environments.
- Strong analytical capability and experience with experimentation frameworks and A/B testing tools.
- Experience working with (or a strong desire to learn about) technical models such as lead scoring, predictive targeting, or qualification logic.
- Ability to work from first principles and thrive in ambiguity with curiosity and autonomy.
- (Desirable) Experience in fintech, lending, B2B SaaS, or regulated products.
- (Desirable) Experience working closely with engineering, product, or data science teams to ship features or models.
- (Desirable) Knowledge of the German SME ecosystem or B2B financial products.
What the job involves
- The Acquisition Strategy and Tech team is the integrated growth engine for iwoca in Germany. We bridge the gap between high-level commercial strategy and the technical systems that power our customer journey.
- By combining growth analytics, performance modeling, and full-stack engineering, we own the end-to-end acquisition funnel – from the very first touchpoint to a completed loan application.
- Our Core Focus:
- Strategic Growth & Analytics: We serve as the central hub for our Direct Marketing and Sales channels. We translate complex data into actionable strategies, ensuring our outreach is both scalable and profitably managed.
- Technical Infrastructure: We build and maintain the proprietary systems and models that drive our German operations. This includes optimizing the "User Experience" (UX) to ensure a frictionless onboarding process for small businesses.
- Operational Excellence: We connect the dots between data-driven decision-making and real-world commercial impact. Our mission is to ensure every potential customer receives a clear, relevant, and rapid understanding of how iwoca can fund their business.
- We are a fast-moving, cross-functional unit designed to turn strategic hypotheses into measurable results. Whether it’s refining a marketing model or shipping a new feature in the application journey, we ensure that iwoca’s expansion in the German market is backed by robust tech and a clear commercial North Star.
- This role sits at the intersection of commercial strategy, data, and technology. Reporting into the Head of Direct Acquisition, you will lead a high-performing, interdisciplinary team of three and own acquisition and activation outcomes for the German market.
- Your primary objective is to co-define the growth strategy and partner closely with engineering and data teams to build the systems, onboarding journeys, and experiments that bring that strategy to life.
- You’ll define hypotheses, lead cross-functional initiatives, and own the roadmap for how iwoca engages with German businesses.
- You will be accountable for measurable impact on acquisition and conversion, bringing ideas to life through rigorous commercial insight, strong customer empathy, and practical delivery.
- As a Lead, you will also be responsible for coaching your team and establishing the operating rhythm for this new unit.
- Market and problem understanding: Deeply understand the German SME lending landscape, customer needs, and competitive context to sharpen our go-to-market strategy.
- Translate market and customer insight into clearly defined product problems and prioritised commercial opportunities.
- Inform targeting and segmentation strategies to help Marketing and Sales reach the right customers.
- Product build and optimisation: Own the roadmap for acquisition and onboarding, working with engineers and data scientists to develop tools such as lead scoring systems, eligibility checkers, and onboarding journeys.
- Work with marketing and sales to evolve website content, sign-up flows, and decisioning logic to increase conversion.
- Influence future team capability by helping define priorities, roles, and processes as we scale.
- Experimentation and insight: Design, run, and interpret A/B tests across messaging, targeting, onboarding tools, and product flows.
- Identify opportunities using first-principle reasoning supported by data, customer research, and funnel analysis.
- Cross-functional collaboration: Manage, coach, and develop a team of at the beginning two commercial strategy analysts and a data scientist focused on acquisition strategy and operational excellence.
- Lead cross-functional initiatives, aligning engineering, data, marketing, and commercial stakeholders around clear goals, hypotheses, and success metrics.
- Translate high-level business goals into testable hypotheses and actionable briefs for our technical teams.
- Help establish the operating rhythm, rituals, and roadmap processes for this new team.
Strategy Lead (Acquisition, German Speaker) in London employer: Deepstreamtech
At iwoca, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, particularly for our Strategy Lead role in Germany. Our commitment to employee growth is evident through tailored development opportunities and a collaborative environment where innovative ideas thrive. With a focus on strategic growth and analytics, you will be part of a fast-paced team that not only drives measurable impact but also champions a supportive atmosphere that values curiosity and autonomy.
StudySmarter Expert Advice🤫
We think this is how you could land Strategy Lead (Acquisition, German Speaker) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. Don’t be shy; ask for informational interviews to learn more about their experiences and share your passion for strategy and growth.
✨Tip Number 2
Prepare for those interviews by diving deep into the company’s mission and values. Show us how your skills in analytics and commercial strategy can help iwoca thrive in the German market. Tailor your responses to highlight your curiosity and problem-solving abilities.
✨Tip Number 3
Practice makes perfect! Get a friend to do mock interviews with you, focusing on common questions related to acquisition strategies and team leadership. This will help you articulate your thoughts clearly and confidently when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. Use this opportunity to reiterate your excitement about the role and how you can contribute to iwoca’s growth strategy.
We think you need these skills to ace Strategy Lead (Acquisition, German Speaker) in London
Some tips for your application 🫡
Show Your Curiosity:We want to see your intellectual curiosity shine through in your application. Don’t just list your skills; tell us how you’ve used them to ask the right questions and drive growth in previous roles.
Tailor Your Communication:Since strong written communication is key, make sure your application reflects that. Use clear, concise language and tailor your message to resonate with our customer-facing environment. Show us you can communicate effectively in German!
Highlight Your Analytical Skills:We love data-driven decision-making! Share examples of how you've used analytics or experimentation frameworks in past roles. Whether it’s A/B testing or performance modelling, let us know how you’ve turned insights into action.
Connect the Dots:In your application, demonstrate how you can bridge commercial strategy with technical execution. We’re looking for someone who can translate complex ideas into actionable plans, so give us a glimpse of how you’ve done this before!
How to prepare for a job interview at Deepstreamtech
✨Know Your Market
Before the interview, dive deep into the German SME lending landscape. Understand the customer needs and competitive context. This will not only help you answer questions more effectively but also show your genuine interest in the role and the company.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with A/B testing and experimentation frameworks. Bring examples of how you've used data to drive growth strategies or improve processes. This will demonstrate your analytical capability and how you can contribute to the team’s goals.
✨Demonstrate Leadership Experience
Since this role involves managing a team, be ready to share specific examples of your leadership style. Talk about how you've built culture and established operating rhythms in previous roles. Highlight any coaching or mentoring experiences that showcase your ability to develop others.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your curiosity about the role and the company. Inquire about the current challenges the team faces or how they measure success in acquisition strategies. This shows you're not just interested in the job, but also in contributing to the company's growth.
