At a Glance
- Tasks: Lead a team to deliver impactful B2C research and insights for strategic decision-making.
- Company: Join The Economist, a global leader in insightful journalism and research.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Opportunity to mentor a talented team and drive innovation in research.
- Why this job: Shape the future of research with AI and make a real impact on business strategies.
- Qualifications: Extensive experience in quantitative and qualitative research methods.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- Quantitative Research Depth: Extensive experience with conducting a broad range of primary quantitative research (e.g., audience profiling/segmentation, brand strategy, product development, pricing, commercial research, managing online communities/panels).
- Qualitative Research Depth: Knowledge of qualitative methods such as depth interviews, video diaries, or ethnography.
- Methodological Breadth: Ability to integrate learnings from various non-research sources (e.g. behavioural and customer analytics) to make well-rounded business recommendations.
- Analytics Orientation: Some experience of or strong curiosity about commonly used research analytics methods (e.g. MaxDiff, CDC, PSM, clustering, etc.) or of merging behavioural and customer analytics data-sets with research data sets would also be very desirable.
- Statistical Tools & Languages: Working knowledge of statistical software (such as SPSS, Q) or relevant programming languages (e.g. Python, SQL or R).
- Storytelling Excellence: A talent for delivering a compelling story, actionable insights, and strong presentation skills that changes perspectives, spurs action, and drives decisions.
- Portfolio Breadth: Proven experience of collaborating with numerous stakeholders across various business functions.
- Trusted Advisor: Demonstrable track record of building trusted advisor relationships with and influencing senior executives.
- Project & Portfolio Management: Demonstrated project management and organisational skills, with proven attention to detail, on-time delivery, and clear/accurate stakeholder updates.
- Innovation & Curiosity: Demonstrated and evidenced track record of leveraging AI and other technologies to improve the pace, timeliness, rigor, and impact of research.
- Toolset Experience: Experienced and fluent in the use of product and user analytics tools (e.g. Amplitude, Mixpanel, Google Analytics, etc.).
- (Desirable) Domain Knowledge: Experience in a global subscription or membership-based business.
- (Desirable) Research Sources: Knowledge of standard media or relevant industry secondary sources.
What the job involves
The Senior Research Manager role will lead The Economist’s B2C Research function and be that trusted adviser to senior stakeholders supporting them in high-impact strategic decision-making. They will lead a small team in delivering best-in-class research that provides a deep and actionable understanding of audiences, brands, and categories. The core purpose of this role is to mould and lead a team that builds deep partnerships with senior executives by creating high-impact narratives that lead to clear business actions. In addition, the role is tasked with re-imagining the purpose and activities of the Research function to be 'fit for the future' by leveraging AI to improve the pace, timeliness, rigor, and impact of insights.
Direct Reports: 3x Lead Researchers
Trusted Adviser Status: The degree to which the Senior Research Manager and their team are consulted proactively on complex strategic questions rather than being reactive 'order-takers'.
Influence & Relationship Strength: The ability to build deep partnerships with business stakeholders to understand their core problems and influence decision-making.
Insight Narrative Quality and Impact: The effectiveness of storytelling and the creation of high-impact narratives that lead to clear business actions.
Focus on Excellence: The degree to which the team is regarded as a torch-bearer of excellence which sets and meets the highest standards in terms of quality, pace, innovation, and expertise.
Engagement Impact: Improved speed of insight delivery and the degree of integration of research insights into core business workflows and decisions.
Adoption: Level of engagement and usage of self-service research and analytics tools both within the Research team and across the organisation.
Lead and deliver best-in-class research, aligned to the organisation’s strategic goals. Provide a deep understanding of audiences, brands, and categories via actionable insights. Partner effectively with data and analytics colleagues to provide well-rounded insights reporting. Effectively manage senior stakeholder relationships to translate complex business questions into focused research objectives while anticipating future needs. Be the voice of the customer/consumer across the company, championing the value of research and insight. Disseminate audience, brand, and category insight in creative and engaging ways to enable more customer-centric decision-making across the wider business. Manage the Research function, ensuring alignment with overall business objectives. Define and implement an action plan for scaling research capabilities and delivering consistent, high-quality insights. Advocate for data-driven decision-making and the value of market and consumer insight across the business. Direct strategic research to deliver business growth and a better understanding of consumers and how they interact with products and services. Design, manage, and lead complex research projects across multiple business areas and audience segments. Set clear objectives, timings, and methodological recommendations for all projects. Use a broad range of quantitative and qualitative methods to explore market opportunities, consumer needs, and test business strategies. Analyse and synthesise data from various sources (e.g. market research, analytics, competitor data) to develop clear, actionable insights. Collaborate effectively with cross-functional teams, including product, acquisition and retention marketing, editorial, and commercial departments. Effectively communicate and interpret results to key stakeholders, tailoring the presentation to different audiences. Create clear and accessible outputs complete with relevant analysis and actionable insights to meet business objectives. Work collaboratively with the data Insights team to integrate audience behaviours from analytics and research findings, creating holistic outputs. Manage and mentor a team of 3 experienced researchers, setting clear objectives and delivering timely insights to meet business goals. Build a culture of excellence, AI-powered efficiency, learning, innovation, and embedding the DRI team behaviours in mindsets and ways of working. Identify and develop outstanding talent including building talent pipelines and nurturing successors. Re-imagine the purpose, activities, approaches, and added-value of the Research function to make it ‘fit for the future’ in a world of rapid technical change driven by AI. Continuous and substantial process, technical and operating model innovation that delivers quantified KPI improvement and material commercial impact. Leveraging AI to deliver improvements in the pace, timeliness, rigor, and impact of research. Seeking and delivering on opportunities to close the ‘say-do’ divide by integrating behavioural and consumer data into research data-sets.
Senior Research Manager (B2C) in London employer: Deepstreamtech
At The Economist, we pride ourselves on being an exceptional employer that fosters a culture of innovation and excellence. As a Senior Research Manager, you will lead a dynamic team in a collaborative environment, where your insights will directly influence strategic decisions at the highest level. With a strong commitment to employee growth, we offer ample opportunities for professional development and the chance to work with cutting-edge AI technologies, all while being part of a globally respected organisation located in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Research Manager (B2C) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Senior Research Manager gig.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, make sure to share compelling narratives about your past research projects. This will help them see how you can drive decisions and influence stakeholders.
✨Tip Number 3
Be curious and ask questions! During interviews, don’t just wait for them to ask you about your experience. Show your interest in their challenges and how you can help solve them with your research expertise.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. It shows initiative and gives you a better shot at standing out from the crowd.
We think you need these skills to ace Senior Research Manager (B2C) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in quantitative and qualitative research. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant projects!
Showcase Your Storytelling Skills:Since storytelling is key for this role, include examples of how you've turned complex data into compelling narratives. We love seeing how you can influence decisions through your insights, so make it pop!
Highlight Your Tech Savvy:Mention any statistical tools or programming languages you're familiar with, like SPSS, Python, or SQL. We’re keen on candidates who can leverage AI and analytics tools, so let us know how you’ve used them in your past work.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Deepstreamtech
✨Know Your Research Inside Out
Make sure you brush up on both quantitative and qualitative research methods. Be ready to discuss your experience with audience profiling, brand strategy, and any statistical tools you've used like SPSS or Python. The more specific examples you can provide, the better!
✨Showcase Your Storytelling Skills
Prepare to demonstrate how you can turn complex data into compelling narratives. Think about past projects where your insights led to clear business actions. Practise explaining these stories in a way that’s engaging and easy to understand for different stakeholders.
✨Build Relationships Before the Interview
If possible, connect with current employees or stakeholders at the company before your interview. This will give you insights into their culture and expectations, plus it shows your proactive approach to building partnerships—something they value highly.
✨Emphasise Your Innovation Mindset
Be prepared to discuss how you've leveraged AI or other technologies in your previous roles. Companies are looking for candidates who can think ahead and re-imagine research functions, so share any innovative ideas you have for improving research processes.
