At a Glance
- Tasks: Lead content strategy and create compelling narratives for financial institutions and tech buyers.
- Company: Join a dynamic team at LSEG, a leader in data and analytics.
- Benefits: Competitive salary, growth opportunities, and a collaborative work environment.
- Other info: Work with cutting-edge tools and be part of a global team.
- Why this job: Make an impact with your creativity and analytical skills in a fast-paced industry.
- Qualifications: B2B content marketing experience and strong writing skills required.
The predicted salary is between 50000 - 65000 € per year.
Requirements
- B2B content marketing experience, ideally within data, technology or financial services
- Ability to translate sophisticated, technical or quantitative concepts into clear, accessible narratives
- Strong writing, editing and content planning skills, with high standards of accuracy
- Confident working with designers, writers, agencies and technical SMEs
- Understanding of SEO and digital content optimisation
- Experience working in a global, matrixed environment
- Strong stakeholder and project management skills; comfortable gathering inputs and driving alignment
- Experience with marketing planning, design, analytics and AI tools (e.g., Workfront, Tableau, Adobe)
- Data driven approach and ability to measure content effectiveness
- Curious, proactive and adaptable
- Strong interpersonal skills and ability to handle multiple priorities
- Open to feedback and committed to continuous development
- Growth and entrepreneurial mindset
What the job involves
This role sits within LSEG’s Business Marketing team and supports the Data & Feeds proposition within the Data & Analytics division. Business Marketing partners closely with Product and Sales to drive commercial outcomes through insight-led and creative marketing.
We are looking for a Senior Specialist to lead content strategy and execution for the Real-Time & Quantitative Data business. You will bring our narratives and messaging to life through compelling, customer-centric content that helps financial institutions and technology buyers understand our expertise and capabilities.
Reporting to the Marketing Director for Data & Feeds and working closely with a Senior Manager in the team, you will be the trusted owner of content across the business. You will ensure content plans are tightly aligned to the overall marketing strategy and deliver high-impact content that performs across all stages of the marketing funnel.
Develop and implement a strategic content marketing plan aligned to product marketing and go-to-market priorities, supporting commercial objectives across the full marketing funnel. Build and be responsible for the editorial and content calendar, ensuring content is prioritised, quality-controlled, delivered on time, and adaptable to changing business needs.
Use customer insight, market trends and competitor analysis to identify content opportunities, gaps and differentiation. Produce and be responsible for high-quality B2B content across formats including blogs, whitepapers, reports, fact sheets, social assets and infographics.
Partner closely with product, to ensure content is accurate, compelling and customer-centric. Support product launches and enhancements with clear, effective messaging and content aligned to GTM plans.
Act as the central point of coordination across internal partners such as our content studio and external agencies to deliver impactful content. Explore new insights, formats and creative approaches, bringing 'art of the possible' thinking to content execution.
Collaborate with activation and channel teams to optimise distribution and drive meaningful engagement. Apply analytical rigour to content performance, using data, SEO guidelines and insight to optimise efficiency and advise future planning.
Improve content value through refresh, reuse and re-purposing across formats and channels. Maintain strong governance across brand, visual and verbal identity, compliance and content accuracy.
Handle content budgets and feedback loops to continuously improve quality, efficiency and impact. Leverage AI-enabled tools and ways of working to improve content quality, speed to market and operational efficiency.
Senior Marketing Specialist (Data & Feeds) in London employer: Deepstreamtech
LSEG is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and innovation thrive. As a Senior Marketing Specialist in the vibrant Data & Analytics division, you will have access to unparalleled growth opportunities, working alongside talented professionals in a global environment. With a strong commitment to employee development and a focus on impactful, customer-centric content, LSEG empowers you to make a meaningful contribution while enjoying the benefits of a supportive and collaborative team.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Specialist (Data & Feeds) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate how you can bring value to the team.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their needs, especially in B2B content marketing.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great way to reiterate your fit for the position.
We think you need these skills to ace Senior Marketing Specialist (Data & Feeds) in London
Some tips for your application 🫡
Show Off Your B2B Experience:Make sure to highlight your B2B content marketing experience, especially if it's in data, technology, or financial services. We want to see how you've translated complex concepts into clear narratives that resonate with the audience.
Nail the Writing and Editing:Your writing and editing skills are crucial! Keep your application polished and error-free. We appreciate high standards of accuracy, so take the time to ensure everything is spot on before hitting send.
Demonstrate Your Project Management Skills:We love a proactive approach! Share examples of how you've managed projects and collaborated with different teams. Show us how you gather inputs and drive alignment to achieve marketing goals.
Be Data-Driven:Since we're all about measuring content effectiveness, include any experience you have with analytics tools. Let us know how you've used data to inform your content strategy and optimise performance.
How to prepare for a job interview at Deepstreamtech
✨Know Your Content Inside Out
Make sure you’re well-versed in the latest trends and insights within B2B content marketing, especially in data, technology, and financial services. Be ready to discuss how you can translate complex concepts into engaging narratives that resonate with target audiences.
✨Showcase Your Writing Skills
Prepare samples of your best work that highlight your writing, editing, and content planning abilities. During the interview, be prepared to discuss your process for ensuring accuracy and quality in your content, as this role demands high standards.
✨Demonstrate Your Stakeholder Management Skills
Be ready to share examples of how you've successfully collaborated with designers, writers, and technical SMEs in previous roles. Highlight your project management skills and how you’ve driven alignment across teams to achieve marketing goals.
✨Bring Data to the Table
Since this role requires a data-driven approach, come prepared with examples of how you've used analytics tools like Tableau or Adobe to measure content effectiveness. Discuss how you’ve applied SEO strategies to optimise content and drive engagement.
