At a Glance
- Tasks: Drive revenue by building and automating impactful marketing campaigns.
- Company: Join a forward-thinking B2B SaaS company focused on innovation and growth.
- Benefits: Competitive salary, career development, and opportunities for leadership roles.
- Other info: Diverse and inclusive workplace with clear progression paths and regular performance reviews.
- Why this job: Leverage AI tools and data to make a real impact in marketing strategies.
- Qualifications: Experience in SaaS marketing, HubSpot, and a passion for data-driven decision making.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- Proven experience in SaaS Marketing, Demand Generation, Growth Marketing or Marketing Operations within a B2B SaaS environment
- Strong hands‑on experience with HubSpot (bonus points for Salesforce experience), particularly in building campaigns, workflows, and lead routing
- A highly analytical mindset with a solid understanding of full‑funnel reporting, multi‑touch attribution and lead scoring
- Experience managing paid media budgets and optimizing for CAC/ROAS
- Comfortable using tools like Zapier to automate tasks and connect platforms
- A strong foundation in SEO, CRO and website CMS management
- A forward‑thinking approach to leveraging AI tools, like Claude, to speed up execution and improve campaign performance
- Excellent communication skills, with the ability to translate data into actionable insights for the commercial leadership team
We actively seek diversity and encourage applications from everyone. If you're interested in this role but your experience doesn't perfectly match, we encourage you to apply!
What the Job Involves
We are looking for a highly analytical, tech‑savvy Senior Marketing Manager to join our team. In this role, you are the driver of our revenue engine. You will build, automate and scale our marketing campaigns to ensure our Go‑To‑Market strategy operates reliably and generates consistent pipeline. By bridging the gap between marketing and sales, you will own our complete marketing tech stack, launch full‑funnel campaigns, orchestrate ABM programs, and leverage emerging AI technologies to drive growth. If you love using data to inform strategy, obsess over conversion rates and enjoy building automated campaigns that deliver highly qualified leads to sales, this is the role for you.
We are highly invested in your development, and your career path will be a standing, dedicated item in your regular check‑ins with your line manager. You will be directly reporting into our Global Senior Vice President of Marketing. At Grip you will have plenty of opportunities to grow and try new things, leading others or owning marketing initiatives across the organisation. We operate with a clear progression framework and use quarterly performance reviews to reflect and set goals so that you can achieve your full potential.
Responsibilities
- Campaign & Marketing Operations
- Workflow & Campaign Management: Build and execute campaigns, automated nurture flows and robust lead routing rules
- Content Distribution & Syndication: Partner with the wider marketing team to distribute high‑value content (reports, guides, webinars) across multiple channels to capture demand and generate net‑new leads
- Event & Field Marketing Support: Support our physical event strategy by driving pre‑event meeting bookings, managing lead retrieval processes on‑site and ensuring rapid, automated post‑event follow‑up
- Systems & Data: Maintain marketing database health, ensure GDPR compliance, and use Zapier to connect our tech stack for seamless data flow
- Webinar Execution: Manage the technical setup, promotion, and delivery of our webinars to drive engagement and net‑new leads
- Website & Organic Growth CMS Management: Own the website CMS, keeping content fresh and ensuring pages are optimized for lead capture
- SEO Strategy: Perform regular SEO audits, resolve site issues, track keyword performance, and explore emerging LLM/AI search optimization strategies
- Paid Media & Performance Marketing Platform Strategy: Manage budget allocation, strategy, and execution across Paid Search and Social (Google Ads, LinkedIn, Meta)
- Optimization & Retargeting: Build behavior‑based retargeting flows and continuously optimize campaigns for ROAS and Customer Acquisition Cost (CAC)
- Pipeline Management & Lifecycle
- Lead Scoring & Routing: Build behavioral lead scoring models in HubSpot/Salesforce/Apollo to ensure Sales only speaks to highly qualified prospects
- Data & Attribution: Drive multi‑touch attribution reporting and manage data enrichment tools (Apollo) to ensure pipeline hygiene
- Outbound & Account‑Based Marketing (ABM)
- Outbound Strategy: Manage outbound automation workflows, safeguard domain health, and partner with Sales to build intent‑driven campaigns around Target Account Lists (TAL)
- Sales Enablement: Create automated alerts so sales reps know exactly when target accounts exhibit buying signals
- Conversion Rate Optimization (CRO) & Experimentation
- Testing & Optimization: Design and run continuous A/B tests across landing pages, forms and emails to maximize conversion rates
- Funnel Analysis: Analyze web analytics (Google Analytics, etc.) to identify and resolve friction points in the buyer's journey
- Innovation & AI
- AI Automation: Leverage tools like Zapier, Apollo and Claude to scale personalized outreach and automate manual marketing tasks
- Programmatic SEO: Build scalable, template‑driven website pages targeted at high‑value, long‑tail keywords
- Analytics & Revenue Leadership
- Reporting & Analytics: Deliver comprehensive operational reporting, monthly KPIs and full‑funnel retro reporting to leadership
- Commercial Alignment: Partner closely with Sales for cross‑functional alignment and to present data‑driven findings that translate into immediate action plans
- CRM, Sales and Marketing Automation: HubSpot (Marketing Hub & Sales Hub), Salesforce (in collaboration with other teams)
- Data Enrichment, Outbound & Integrations: Apollo, Zapier
- Analytics, Tracking & Compliance: Google Analytics, Fathom, Google Tag Manager, CookieYes
- SEO & Search Strategy: SE Ranking, Google Search Console
The Tech Stack You Will Own
Senior Marketing Manager in London employer: Deepstreamtech
At Grip, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Marketing Manager, you will have the opportunity to drive impactful marketing strategies while benefiting from our commitment to your professional growth through regular check-ins and a clear progression framework. Located in a vibrant environment, we encourage innovation and collaboration, ensuring that your contributions are valued and recognised as we work together to achieve our ambitious goals.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns and results. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to SaaS marketing. We want you to feel confident and ready to impress with your analytical mindset and tech-savvy approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your proven experience in SaaS Marketing and any hands-on work with HubSpot. We want to see how you've built campaigns and managed workflows, so don’t hold back on the details!
Be Data-Driven:Since we love a highly analytical mindset, share examples of how you've used data to inform your marketing strategies. Talk about your experience with full-funnel reporting and lead scoring – it’ll really make you stand out!
Get Creative with AI:We’re keen on forward-thinking approaches, especially when it comes to leveraging AI tools. If you’ve used any AI tech to enhance your marketing efforts, be sure to mention it – we’re all about innovation!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Deepstreamtech
✨Know Your Tech Stack
Familiarise yourself with HubSpot and Salesforce, as these are crucial for the role. Be ready to discuss specific campaigns you've built or managed using these tools, and how you optimised workflows and lead routing.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing your experience with full-funnel reporting and multi-touch attribution. Bring examples of how you've used data to inform marketing strategies and improve conversion rates.
✨Emphasise Automation Experience
Highlight your hands-on experience with automation tools like Zapier. Discuss how you've automated tasks in previous roles to enhance efficiency and ensure seamless data flow across platforms.
✨Be Forward-Thinking with AI
Express your enthusiasm for leveraging AI tools in marketing. Share any experiences you have with AI technologies, like Claude, and how they helped you speed up execution or improve campaign performance.
