At a Glance
- Tasks: Lead innovative marketing strategies for the Betting & Gaming segment to drive revenue growth.
- Company: Join a dynamic company focused on revolutionising the B2B SaaS landscape.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Exciting opportunity for career advancement in a fast-paced environment.
- Why this job: Make a real impact in a strategic vertical while collaborating with diverse teams.
- Qualifications: 6-10 years in demand generation with strong analytical and communication skills.
The predicted salary is between 60000 - 80000 € per year.
If you're a data-driven, customer-obsessed, problem-solving marketer with an unparalleled level of ownership plus B&G expertise, we want to talk to you.
- 6-10+ years of demand generation in B2B SaaS across multiple channels, including 2+ years of account based experience (ABX)/ Account based marketing (ABM) experience.
- Ability to lead collaboration across marketing, sales, SMEs within the business in the mission to support B&G sales goals.
- Ability to collaborate with Product Marketing and Content teams to generate compelling messages and content in programs.
- Communication skills, the ability to manage in-segment marketing programs and collaborate to deliver sales plays.
- Strategic thinking with the comfort and ability to roll up your sleeves.
- Performance-driven and analytics.
- Experience marketing to the B&G segment a plus.
- HubSpot experience a plus.
- Some sales experience a plus.
What the job involves:
- We're hiring a Senior Manager of Betting & Gaming (B&G) Segment Marketing to own the Revenue Marketing plan for our B&G segment, one of the company's most strategic verticals.
- This means you'll generate, execute and report on marketing programs such as events, webinars and digital campaigns that generate and accelerate new business and expansion pipeline for the segment with cross-functional collaboration across Sales, Product Marketing, Demand Gen and Customer Marketing.
- Build and execute a vertical-specific acquisition plan.
- Generate and execute creative marketing programs to drive generation and nurture of leads, early pipeline and ABX initiatives for new business and expansion.
- Align with sales leaders, AEs, BDRs and account management teams to communicate plans, actions, follow up and insights that need action weekly, monthly and at quarterly business reviews.
- Collaborate with global field marketing to align resourcing, planning, capacity and maximize the return on event investment for the region.
- Collaborate cross functionally within marketing, sales and other functions needed to ensure the vertical meets its pipeline and revenue goals.
- Participate and present in pipeline reviews, QBRs and forecast discussions.
- Create tight feedback loops between field insights and marketing execution.
- Represent vertical needs, nuances and requirements as inputs for campaign planning and execution.
Senior Manager of Segment Marketing (Betting & Gaming) in London employer: Deepstreamtech
As a Senior Manager of Segment Marketing in the dynamic Betting & Gaming sector, you'll thrive in a collaborative and innovative environment that prioritises data-driven strategies and customer engagement. Our company fosters a culture of growth, offering extensive professional development opportunities and the chance to work alongside industry experts, all while being part of a vibrant team dedicated to achieving ambitious sales goals. Located in a thriving market, we provide unique advantages such as access to cutting-edge tools and resources, ensuring you can make a meaningful impact in your role.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager of Segment Marketing (Betting & Gaming) in London
✨Tip Number 1
Network like a pro! Reach out to folks in the Betting & Gaming industry on LinkedIn or at events. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing successes, especially in B2B SaaS. This will help us see your data-driven approach and problem-solving abilities in action.
✨Tip Number 3
Prepare for interviews by understanding our company’s goals and how your experience aligns with them. We want to see your strategic thinking and how you can roll up your sleeves to get things done!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Manager of Segment Marketing (Betting & Gaming) in London
Some tips for your application 🫡
Show Your Expertise:Make sure to highlight your experience in B2B SaaS and any specific knowledge you have in the Betting & Gaming sector. We want to see how your background aligns with our needs, so don’t hold back!
Be Data-Driven:Since we’re all about performance and analytics, include examples of how you've used data to drive marketing decisions. This will show us that you’re not just creative but also strategic in your approach.
Collaboration is Key:We love teamwork! Mention any experiences where you’ve worked cross-functionally with sales, product marketing, or content teams. This will demonstrate your ability to lead and collaborate effectively.
Tailor Your Application:Take the time to customise your application for this role. Use language from the job description and make it clear why you’re the perfect fit for the Senior Manager of Segment Marketing position. And remember, apply through our website!
How to prepare for a job interview at Deepstreamtech
✨Know Your Numbers
As a Senior Manager of Segment Marketing, you'll need to showcase your data-driven mindset. Brush up on key metrics related to demand generation and be ready to discuss how you've used analytics to drive marketing success in the B2B SaaS space.
✨Showcase Collaboration Skills
This role requires a lot of cross-functional teamwork. Prepare examples of how you've successfully collaborated with sales, product marketing, and content teams in the past. Highlight specific projects where your collaboration led to measurable outcomes.
✨Be Ready to Discuss ABM Strategies
With a focus on account-based marketing, make sure you can articulate your experience with ABX/ABM strategies. Bring examples of campaigns you've executed, the challenges you faced, and how you overcame them to achieve your goals.
✨Prepare for Performance-Driven Questions
Expect questions about your performance-driven approach. Be prepared to discuss how you've set and met KPIs in previous roles, and how you plan to apply that same mindset to the B&G segment at this company.
