At a Glance
- Tasks: Lead CRM marketing for Europe, creating fan-first campaigns and optimising engagement strategies.
- Company: Join Crunchyroll, a leader in anime and entertainment, based in vibrant London.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborate with global teams and drive innovative marketing strategies in a dynamic industry.
- Why this job: Make an impact in the fast-paced world of anime marketing and connect with passionate fans.
- Qualifications: 8+ years in CRM marketing, strong analytical skills, and a passion for anime.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- 8+ years of experience in CRM, retention, or subscriber engagement marketing, ideally within streaming, digital subscription, gaming, e-commerce, or entertainment.
- Strong experience with Braze (or comparable orchestration platforms) with a focus on campaign planning/execution, segmentation, triggers, and multi-channel delivery.
- Deep knowledge of European consumer behaviours, digital marketing platforms, and messaging ecosystems (including WhatsApp where applicable), with experience operating in privacy-first environments.
- Strong creative acumen and storytelling ability—capable of translating IP into fan-first messaging that builds emotional connection and drives action.
- Strong analytical skills to interpret performance data, develop insights, and translate them into targeting and creative optimisations.
- Proven ability to collaborate across regional and global teams in a fast-paced, matrixed environment.
- Passion for anime, entertainment, or fan-first brands is highly valued.
- Additional proficiency in relevant regional languages is a plus.
What the job involves
Crunchyroll is seeking a Senior Manager, CRM Marketing to lead localized CRM engagement for our European markets, one of our fastest-growing regions. Based in London, this role will own the CRM campaign calendar for the region, balancing high-velocity title moments and catalog beats while bringing our biggest anime moments to life across owned channels. You will plan and execute high-impact, fan-first campaigns that support title launches and catalog discovery—including new season/series drops, dub drops, mid-season arcs, and finales for top-tier titles. Success in this role requires strong segmentation and analytical judgment, plus the ability to translate IP into messaging that creates an emotional connection with fans. You'll also act as a subject matter expert for the Europe market, championing transcreation and locally resonant storytelling (not just translation), cultural nuance, and fan-first engagement. You'll partner closely with our global Lifecycle Marketing team that owns always-on lifecycle journeys; in this role, you will serve as a regional advisor and ensure key title moments and local insights are reflected in the broader lifecycle strategy.
CRM Campaign Calendar Ownership: Own the CRM campaign calendar for Europe across tentpole releases, seasonal beats, and catalog programming, aligning timing, targeting strategy, and channel plans with local and global priorities (across multiple markets, languages, and time zones).
Go-to-Market Campaigns: Collaborate with regional marketing, brand, programming, and curation teams to design localized go-to-market moments for major content launches, seasonal events, partnerships, and fan activations.
Segmentation & Audience Strategy: Apply best practices in personalisation and segmentation to build targeted campaigns informed by fan behaviour, affinities, regional nuances, and language/dub preferences. Partner with Data Science and Growth teams to refine audience definitions, identify opportunities, and improve precision over time.
Regional Market Expertise: Serve as Crunchyroll’s CRM market lead for Europe, advising on cultural nuances, local market behaviours, local platform norms, channel norms, and fan engagement opportunities.
Localized Lifecycle Strategy: Provide regional inputs into Europe lifecycle journey strategies across acquisition, onboarding, engagement, retention, and winback, working closely with our Lifecycle Marketing team. Ensure best practices in personalisation, segmentation, and lifecycle orchestration.
Marketing Technology Ownership: Lead campaign execution and performance optimisation in partnership with Operations, Martech, and Data Analytics; manage CRM initiatives within Braze (or similar) across email, push, in-app, notification centre, and relevant messaging channels, ensuring excellence in configuration, QA, measurement, and reporting. Own content-triggered messaging strategy that supports title moments and engagement in alignment with lifecycle standards and guardrails.
Cross-Functional Partnership: Work with Regional Marketing, Product, Brand, Content, Creative, Data Science, and GTM teams to create cohesive fan experiences and ensure lifecycle campaigns align with both local and global priorities.
Performance & Optimisation: Analyse CRM campaign performance, identify opportunities, and apply insights to continuously improve effectiveness and fan impact through test-and-learn approaches, including cohort analysis and incrementality-mindful measurement.
Innovation & Experimentation: Stay ahead of market dynamics and messaging ecosystems (multilingual markets, consent and preference management, deliverability best practices, local payment behaviours, and evolving platform changes across iOS/Android) to evolve CRM campaign strategy and execution.
The Lifecycle Marketing team curates personalised journeys that strengthen fan loyalty and lifetime value. With data-driven insights and fan-first creativity, we connect users to the right experiences at the right moments across owned channels.
Senior Manager of CRM Marketing (Europe) in London employer: Deepstreamtech
Crunchyroll is an exceptional employer, offering a vibrant work culture that thrives on creativity and collaboration. Based in London, the Senior Manager of CRM Marketing role provides unique opportunities for professional growth within the fast-paced entertainment industry, particularly for those passionate about anime and fan engagement. Employees benefit from a supportive environment that values innovation, cultural nuance, and personal development, making it an ideal place for individuals looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager of CRM Marketing (Europe) in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and results. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their impact. Bring ideas to the table that show you’re already thinking about how to elevate their CRM strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Manager of CRM Marketing (Europe) in London
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 8+ years of experience in CRM and retention marketing. We want to see how your background aligns with our needs, especially if you've worked in streaming or e-commerce!
Get Creative with Your Messaging:Since storytelling is key for this role, don’t hold back! Share examples of how you've translated IP into engaging campaigns that resonate with fans. We love seeing your creative side!
Data is Your Best Friend:We’re all about analytics here at StudySmarter. Be sure to include how you’ve used data to drive campaign performance and make informed decisions. Show us your analytical skills!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Deepstreamtech
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially with platforms like Braze. Be ready to discuss your experience in campaign planning, segmentation, and multi-channel delivery. Highlight specific campaigns you've executed and the results they achieved.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing how you've interpreted performance data in past roles. Bring examples of how you've used insights to optimise campaigns and improve targeting strategies, especially in a privacy-first environment.
✨Understand European Consumer Behaviours
Familiarise yourself with the nuances of European markets and consumer behaviours. Be prepared to talk about how cultural differences influence marketing strategies and how you've tailored campaigns to resonate with local audiences.
✨Passion for the Brand
Let your enthusiasm for anime and fan-first brands shine through. Share your personal experiences with Crunchyroll or similar platforms, and explain how that passion translates into your marketing strategies. This will show your genuine interest in the role and the brand.
