At a Glance
- Tasks: Lead BDR operations, optimise marketing strategies, and enhance sales processes.
- Company: Dynamic company focused on innovative growth and collaboration.
- Benefits: Competitive salary, flexible hours, and opportunities for professional development.
- Other info: Join a vibrant team with excellent career advancement opportunities.
- Why this job: Make a significant impact on our growth strategy while working with a global team.
- Qualifications: Experience in BDR operations, strategic thinking, and strong communication skills.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- The Collaborative Operator: You possess the conviction to champion necessary changes and the professional maturity to maintain deep, trust-based relationships.
- Strategic Alignment: You excel at turning business goals into clear operational requirements. You don't just build reports; you interpret what the data says about our strategy.
- Full-Stack Thinker: You understand the friction a BDR faces on a cold call and build processes that reduce that friction.
- Time-Zone Fluid: You are comfortable managing a schedule that requires working with a global team spanning from Sydney, Tel Aviv, London, New York, and San Francisco.
- Tech-Enabled Strategist: You are technically savvy in Salesforce, Marketo, and Outreach. You use this knowledge not just to "admin" the tools, but to provide the clear technical context our Operations partners need to execute your strategic vision.
What the job involves
We are looking for a high-impact strategist to help optimize the marketing engine that powers our growth. You will be the thought partner to the BDRs and marketing teams to optimize our inbound funnel. In close partnership with Demand Generation, Marketing Operations, Revenue Operations, and other business analysts, you will ensure BDRs have the right tools, processes, playbooks, systems, and insights that turn demand into revenue. You will ensure our strategy and execution drive efficiency and velocity needed for our sales and marketing funnel.
- 1. Infrastructure
- Unified Data Logic: Work closely with Marketing Ops and Revenue Ops to ensure data hygiene and attribution models remain consistent across territories, while advocating for the specific nuances of our inbound BDR motion.
- Collaborative Roadmap: Influence the global BDR roadmap, ensuring optimizations to the Lead-to-SQO-to-VO conversion rates are prioritized and executed.
- Cross-Functional Partnership: Partner closely with the Marketing Ops, RevOps, and Business Systems teams to design and optimize systems, lead-scoring logic, and tech stack updates that power our inbound funnel.
- 2. BDR Playbook Design & Execution
- The Hand-off: Ensure that when an MQL is triggered, the BDR team has the immediate context, research, and tools they need to strike while the iron is hot.
- Contextual Playbooks: Build distinct outreach strategies for different inbound sources.
- Objection Handling & Messaging: Analyze call recordings to identify common friction points for inbound leads. Translate these insights into training materials and updated messaging scripts to improve conversion rates.
- Speed-to-Lead: Analyze 'Speed-to-Lead' impact on conversion and implement SLA protocols to maximize connect rates.
- A/B Testing: Run A/B testing in collaboration with Demand Gen and BDRs to identify best subject lines, call scripts, and multi-channel sequencing strategies.
- 3. Lifecycle & Warm Outbound Strategy
- Database Activation: Design high-conversion plays to mine our existing database. Create strategies for BDRs to target "Closed-Lost" opportunities, stalled leads, and "dark" prospects who are showing renewed intent signals.
- Event Orchestration: Move beyond simple lead follow-up. Partner with Field Marketing to design strategic pre-event outreach and post-event blitzes that prioritize high-value attendees over general foot traffic.
- "Signal-Based" Prospecting: Define the strategy for low-intent inbound leads (eBook downloads). Determine when a BDR should intervene manually versus when a lead should remain in marketing nurture.
- 4. Strategic Funnel Architecture
- Lead Logic & Flow: Identify opportunities to refine the scoring models that turn a "Lead" into a "Marketing Qualified Lead" (MQL).
- Conversion Strategy: Analyze funnel performance and continuously refine the systems and process logic that improve lead-to-MQL, MQL-to-SQO, and SQO-to-VO conversion rates.
- The Feedback Loop: Act as the voice of the BDR team back to Demand Gen. Provide qualitative and quantitative data on lead quality to help Marketing refine targeting and reduce "junk" volume.
- 5. Capacity & Resource Planning
- Capacity Management: Analyze inbound lead volume trends (seasonality, campaign spikes) to forecast BDR capacity needs.
- Coverage Assurance: Ensure we have the right coverage during peak marketing pushes so no lead is left behind, and optimize territory distribution to balance lead flow.
Senior Manager of BDR Operations & Engagement in London employer: Deepstreamtech
As a Senior Manager of BDR Operations & Engagement, you will thrive in a dynamic and collaborative work environment that values strategic thinking and innovation. Our company is committed to fostering employee growth through continuous learning opportunities and a culture that encourages open communication across global teams. With access to cutting-edge technology and a focus on optimising processes, you will play a pivotal role in driving our marketing engine and ensuring our BDRs are equipped for success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager of BDR Operations & Engagement in London
✨Tip Number 1
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. Building those trust-based relationships can give us the inside scoop on what it’s really like to work there and might just land you an interview.
✨Tip Number 2
Show off your strategic thinking! When you get the chance to chat with hiring managers, be ready to discuss how you can turn business goals into operational requirements. We want to see that you can interpret data and make it work for the team.
✨Tip Number 3
Be tech-savvy! Brush up on Salesforce, Marketo, and Outreach before your interviews. We love candidates who can not only use these tools but also understand how they fit into the bigger picture of optimising our marketing engine.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of our team and ready to dive into the collaborative culture we value.
We think you need these skills to ace Senior Manager of BDR Operations & Engagement in London
Some tips for your application 🫡
Show Your Collaborative Spirit:In your application, highlight your ability to build trust-based relationships and work collaboratively. We love candidates who can demonstrate their experience in partnering with teams to drive strategic initiatives.
Be Data-Driven:Make sure to showcase your analytical skills. Talk about how you've turned data into actionable insights in previous roles. We want to see that you can interpret data and align it with business goals.
Demonstrate Your Full-Stack Thinking:When writing your application, mention specific examples of how you've reduced friction for teams or processes. We appreciate candidates who understand the challenges faced by BDRs and can design effective solutions.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Deepstreamtech
✨Know Your Data Inside Out
Since the role involves interpreting data to drive strategy, make sure you’re familiar with key metrics and reports relevant to BDR operations. Be ready to discuss how you’ve used data in past roles to influence decisions and improve processes.
✨Showcase Your Collaborative Spirit
This position requires strong cross-functional partnerships. Prepare examples of how you've successfully collaborated with marketing, sales, and operations teams. Highlight your ability to build trust and maintain relationships while driving necessary changes.
✨Demonstrate Your Tech Savviness
Familiarity with tools like Salesforce, Marketo, and Outreach is crucial. Brush up on how you’ve leveraged these platforms in previous roles. Be prepared to discuss specific features or strategies you’ve implemented that improved efficiency or conversion rates.
✨Be Ready for Scenario-Based Questions
Expect questions that assess your problem-solving skills, especially around friction points BDRs face. Think of scenarios where you’ve identified issues and implemented solutions, and be ready to share those insights during the interview.
