At a Glance
- Tasks: Lead data analysis for marketing channels, driving growth through insights and strategy.
- Company: Join Cleo, a dynamic fintech company focused on innovative growth strategies.
- Benefits: Competitive salary, professional development, and a supportive team environment.
- Other info: Collaborative team of 60 analysts and data scientists dedicated to your growth.
- Why this job: Shape the future of organic and lifecycle growth while making a real impact.
- Qualifications: 3+ years in marketing analytics, strong SQL skills, and experience with CRM tools.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- 3+ years’ experience in marketing or growth analytics, with significant time spent on organic, brand and/or CRM/lifecycle channels for B2C or subscription products
- Strong SQL skills; comfortable exploring, transforming and validating large datasets independently
- Hands-on analytics experience with organic or owned channels (e.g. SEO/ASO, organic social, content) and/or CRM/email programs
- Practical experience with experimentation (e.g. A/B tests, holdouts, brand or CRM tests) and interpreting results for non-technical stakeholders
- Experience with funnel and cohort analysis, and comfort working with mid-funnel metrics (engagement, consideration, intent) as well as revenue outcomes
- Strong commercial judgement: able to connect organic, brand and CRM metrics to acquisition efficiency, retention, LTV and profitability
- Ability to communicate complex analysis simply, with clear narratives and recommendations
- (Desirable) Python or R for more advanced analysis, experimentation or modelling
- (Desirable) Hands-on experience with SEO/ASO analytics (e.g. search console, keyword analysis, store listing optimisation) or social/content analytics
- (Desirable) Experience with CRM tools such as Customer.io, Braze, Iterable or similar, including segmentation and lifecycle experimentation
- (Desirable) Understanding of brand measurement (e.g. brand lift studies, brand tracking, survey-based measurement, causal inference)
- (Desirable) Experience shifting acquisition mix from paid to organic/owned or building new organic/brand programs from scratch
- (Desirable) Experience in consumer fintech, high-growth consumer apps or subscription products
What the job involves
- You’ll be a primary analytics partner for our organic, brand and CRM functions, building the strategy and measurement foundations for channels including organic social, ASO, SEO and our CRM program
- Your work will directly influence how we grow beyond paid, how we measure the impact of brand and content, and how we use lifecycle communications to drive activation, engagement and retention
- You’ll work day-to-day with organic marketers, brand and PMM, CRM, and growth leadership to uncover insights, improve measurement frameworks, and shape channel and campaign strategy
- This role is for someone who wants to define how Cleo does organic and lifecycle growth at scale, not just report on it
- Paid acquisition has been a core growth engine for Cleo
- To build a more efficient and durable growth model, we’re investing heavily in organic, brand and lifecycle channels
- You’ll be central to that shift – building the measurement, attribution and performance frameworks that increase our organic and owned contribution, make brand investment smarter, and ensure CRM is driving meaningful long-term value, not just near-term clicks
- Analyse performance across SEO, ASO, organic social and other owned/earned channels
- Build foundational measurement frameworks for organic acquisition and content, including clear channel KPIs and diagnostics
- Identify opportunities to grow organic contribution and reduce dependency on paid channels through content, distribution and optimisation
- Partner with Brand and Product Marketing to measure the impact of major product launches and brand campaigns
- Define and track mid-funnel and brand metrics (e.g. awareness, consideration, engagement) and connect them to downstream outcomes using causal methods
- Contribute to cross-channel attribution frameworks that account for both brand and performance activity
- Own the analytics for our email program via Customer.io and other lifecycle touchpoints
- Define and track key CRM and lifecycle metrics across acquisition, activation, engagement and retention
- Partner with CRM and growth teams to design, test and optimise lifecycle journeys and campaigns, including segmentation and targeting
- Design, analyse and iterate on CRM A/B tests, with clear hypotheses, success metrics and learnings that feed back into future campaigns and journey design
- Design, run and interpret experiments across organic, brand and CRM – from content and SEO tests to message and journey experiments
- Conduct cohort and funnel analyses to understand user behaviour from organic entry through to long-term value
- Move beyond reporting to surface strategic insights and clear recommendations on where to invest, what to change and what to stop
- Work with CRM, Brand, Product Marketing and Growth leadership as a thought partner on strategy, roadmaps and investment decisions
- Present insights and recommendations clearly to non-technical stakeholders, turning complex analysis into actionable decisions
- You’ll sit within Cleo’s Data organisation – a 60-person team of Analysts and Data Scientists who partner across product and growth
- You’ll have peers working on experimentation, pricing, lifecycle and product analytics, and a manager who cares about your development through regular feedback, mentoring and dedicated time for learning
Senior / Lead Data Scientist (Marketing Analytics, CRM, Organic, Brand) in London employer: Deepstreamtech
Cleo is an exceptional employer that fosters a collaborative and innovative work culture, where your contributions as a Senior / Lead Data Scientist will directly shape the future of our organic and lifecycle growth strategies. With a strong emphasis on employee development, you will have access to regular feedback, mentoring, and dedicated learning time, ensuring your professional growth aligns with our ambitious goals. Located in a vibrant environment, Cleo offers unique opportunities to influence marketing analytics while working alongside a talented team committed to driving meaningful change in the fintech space.
StudySmarter Expert Advice🤫
We think this is how you could land Senior / Lead Data Scientist (Marketing Analytics, CRM, Organic, Brand) in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytics projects, especially those related to organic and CRM channels. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common data science questions, but also be ready to discuss your thought process behind experiments and analyses. We want to see how you think!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior / Lead Data Scientist (Marketing Analytics, CRM, Organic, Brand) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the specific skills and experiences mentioned in the job description. Highlight your 3+ years in marketing analytics, especially focusing on organic and CRM channels. We want to see how your background aligns with what we're looking for!
Show Off Your SQL Skills:Since strong SQL skills are a must-have, don’t shy away from showcasing your experience with large datasets. Include examples of how you've explored, transformed, and validated data independently. This will help us see your hands-on analytics experience in action!
Communicate Clearly:We love candidates who can simplify complex analyses. When writing your application, focus on how you can present insights and recommendations clearly, especially for non-technical stakeholders. This is key to making a great impression on us!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining the StudySmarter team!
How to prepare for a job interview at Deepstreamtech
✨Know Your Data Inside Out
Make sure you’re well-versed in your past projects, especially those involving SQL and large datasets. Be ready to discuss how you explored, transformed, and validated data, as this will show your hands-on experience and analytical skills.
✨Showcase Your Experimentation Skills
Prepare to talk about your experience with A/B testing and other experimentation methods. Have specific examples ready that demonstrate how you interpreted results for non-technical stakeholders, as this is crucial for the role.
✨Connect the Dots
Be prepared to explain how organic, brand, and CRM metrics tie into broader business outcomes like acquisition efficiency and retention. This shows your strong commercial judgement and ability to think strategically.
✨Communicate Clearly
Practice simplifying complex analyses into clear narratives. You’ll need to present insights to various teams, so being able to articulate your findings in an understandable way is key to making a positive impression.
