At a Glance
- Tasks: Lead field marketing for defence and government accounts across Europe, driving impactful strategies.
- Company: Join Shield AI, a fast-scaling defence aerospace company revolutionising national security with AI.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Thriving in a high-growth environment with excellent career advancement opportunities.
- Why this job: Make a real difference in national security while working with cutting-edge technology.
- Qualifications: 8-12 years in field marketing, strong ABM skills, and hands-on experience with Salesforce and Marketo.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- 8–12 years of experience in field marketing, demand generation, or integrated marketing roles
- Proven expertise in account-based marketing (ABM) within complex enterprise or government accounts
- Demonstrated ability to drive pipeline, influence opportunities, and support deal progression
- Hands-on experience executing events, executive engagements, and targeted field programs
- Strong experience working cross-functionally with Sales, BD, and capture teams
- Hands-on Salesforce (SFDC) experience, including campaign creation, Campaign ID management, opportunity alignment, and pipeline reporting
- Experience using marketing automation platforms (e.g., Marketo) for campaign execution, segmentation, and nurture flows
- Ability to operate in a hands-on, high-growth environment with ownership and accountability
- (Desirable) Experience marketing into European government, Ministry of Defence, or defense/aerospace sectors
- (Desirable) Familiarity with UK MOD and other European defense ministries (Netherlands, Norway, Poland, Romania, Greece)
- (Desirable) Understanding of European procurement cycles, NATO frameworks, and multi-country acquisition environments
- (Desirable) Experience aligning marketing to capture efforts in long-cycle government deals
- (Desirable) Additional European language proficiency
What the job involves
Shield AI is building the world’s best AI pilot. As a fast-scaling defense aerospace company, we develop autonomous systems that operate in complex, contested environments to protect service members and civilians. Our mission sits at the intersection of artificial intelligence, advanced hardware, and national security. We are expanding our international go-to-market footprint and investing in strategic growth markets across Europe.
The Senior Field Marketing Manager, Europe will establish and execute field marketing across priority defense and government accounts in the United Kingdom, Netherlands, Norway, Poland, Romania, and Greece. This person will drive account-based marketing programs, support strategic capture efforts, and generate measurable pipeline impact in close partnership with regional sales and business development teams. This is a hands-on role in a high-growth environment. The ideal candidate is equally comfortable developing account strategies and executing field programs, thrives in complex multinational government sales environments, and understands how to align marketing efforts with long-cycle defense procurement processes across multiple European markets.
Key Responsibilities
- Lead and execute field marketing across priority defense and government accounts in the UK, Netherlands, Norway, Poland, Romania, and Greece, tightly aligned with regional Go-to-Market priorities
- Develop and execute account-based marketing strategies for primary accounts, mapping buying centers and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programs
- Demonstrate deep understanding of European defense procurement environments, acquisition cycles, NATO frameworks, and country-specific stakeholder landscapes, tailoring engagement strategies accordingly
- Engage key ministries and agencies including, but not limited to: UK Ministry of Defence (MOD) and associated commands, Netherlands Ministry of Defence, Norwegian Ministry of Defence and defense materiel agencies, Polish Ministry of National Defence, Romanian Ministry of National Defence, Hellenic Ministry of National Defence (Greece)
- Own strategy and execution for major defense and aerospace events across the region, prioritizing high-value account engagement and executive-level meetings over brand presence alone
- Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression
- Align marketing programs with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all focus markets
- Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales
- Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution
- Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment
- Establish KPIs aligned to European government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration
- Bring structure, accountability, and operational rigor to field marketing execution across strategically important European defense markets
Senior Field Marketing Manager (Europe) in London employer: Deepstreamtech
At Shield AI, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the fast-paced defense aerospace sector. Our commitment to employee growth is evident through our hands-on approach, providing opportunities for professional development while working on cutting-edge technology that directly impacts national security across Europe. With a focus on strategic markets and a supportive environment, we empower our team members to take ownership of their roles and drive meaningful change in complex multinational settings.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Field Marketing Manager (Europe) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the defence and aerospace sectors. Attend industry events, join relevant LinkedIn groups, and don’t be shy about reaching out to potential contacts. You never know who might help you land that dream job!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with hiring managers or recruiters, make sure to highlight your experience with account-based marketing and your hands-on skills with Salesforce and Marketo. Tailor your conversations to showcase how your background aligns with their needs.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s mission and recent projects. Understand their role in the European defence landscape and be ready to discuss how you can contribute to their goals. This will show them you’re genuinely interested and well-informed.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. So, get your application in and let’s make some waves together in the field marketing space!
We think you need these skills to ace Senior Field Marketing Manager (Europe) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the specific skills and experiences mentioned in the job description. Highlight your expertise in field marketing, ABM, and any relevant experience with European government sectors to catch our eye.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for the Senior Field Marketing Manager role. Share specific examples of how you've driven pipeline and supported deal progression in previous roles, especially in complex environments.
Showcase Your Hands-On Experience:We love candidates who can roll up their sleeves! Be sure to mention any hands-on experience you have with Salesforce, Marketo, or executing events. This will show us that you’re ready to dive into the role from day one.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Deepstreamtech
✨Know Your Stuff
Make sure you brush up on your knowledge of account-based marketing and the specific European defence sectors mentioned in the job description. Familiarise yourself with the procurement cycles and frameworks of the UK MOD and other European ministries. This will show that you're not just a candidate, but someone who understands the landscape.
✨Showcase Your Experience
Prepare to discuss your hands-on experience with Salesforce and marketing automation platforms like Marketo. Be ready to share specific examples of how you've executed successful campaigns or events that drove pipeline impact. Concrete examples will help you stand out as a strong candidate.
✨Engage with the Team
Since this role involves working cross-functionally with sales and business development teams, think about how you can demonstrate your collaborative skills. Prepare anecdotes that highlight your ability to work effectively with others to achieve common goals, especially in high-pressure environments.
✨Ask Smart Questions
At the end of the interview, don’t forget to ask insightful questions about the company’s current marketing strategies or upcoming projects in the European defence sector. This shows your genuine interest in the role and helps you gauge if the company is the right fit for you.
