Senior Field Marketing Manager in London

Requirements

• 8+ years of proven experience in field marketing, event management, or a related role, preferably within a B2B SaaS or technology environment.
• Demonstrated ability to manage complex projects with multiple stakeholders, from planning through execution and post-event analysis.
• Proficiency with event management platforms (e.g., Swoogo, Eventbrite, Bizzabo), CRM systems (Salesforce), and marketing automation platforms (Pardot).
• A track record of executing events that generate measurable pipeline and executive engagement — you can prove it with data.
• Strong analytical skills with experience tracking event performance, analysing data, and reporting on ROI.
• Exceptional organisational skills, attention to detail, and the ability to manage multiple priorities simultaneously in a fast-paced environment.
• Excellent communication, negotiation, and interpersonal skills, with the ability to build rapport with internal teams and external vendors.
• Ability to travel frequently for events as required, with travel requirements up to 50%.
• Experience managing event budgets, including forecasting, vendor negotiations, and cost optimisation.
• Willing to travel up to 25% domestically and internationally, with the majority of travel in the UK/London.
• Excellent communication and stakeholder management skills — comfortable engaging across global teams, Sales leadership, and C-suite.
• Experience integrating AI with confidence and proficiency to ensure maximising productivity and business outcomes.
• Highly organised with the ability to manage multiple events and priorities simultaneously.
• Team-oriented and collaborative by nature; thrives in a cross-functional team environment.
• Growth mindset — you experiment, learn fast, and iterate without being asked.
• Energised by a fast-paced environment.

What the job involves

At LogicGate, we don’t just show up at events — we build programmes that move deals forward. As our first Global Field Marketing Manager based in the UK, you’ll own the events and ecosystem engine that converts executive engagement into high-intent pipeline.

You’ll manage all logistical, operational and reporting aspects, and the execution of industry conferences, curated customer events/experiences, executive dinners, roundtables, Customer Advisory Board meetings, webinars, and regional field programmes — and you’ll be relentless about ensuring every activity maps directly to pipeline creation and deal acceleration.

You will work closely with cross-functional teams, including Sales, Marketing, and Product, to ensure our events are seamlessly integrated into our overall go-to-market strategy.

• Event Strategy & Management: Develop, plan, and execute a comprehensive calendar of field events, including trade shows, conferences, roadshows, executive dinners, Customer Advisory Board events, and webinars. Ensure events align with business objectives and target audience engagement. Effectively communicate event strategies, results, and recommendations in key meetings.
• Content & Messaging Alignment: Partner with the content team to ensure event messaging, presentations, and collateral are compelling, on-brand, and tailored to the event’s objectives and audience.
• End-to-End Execution: Lead full event lifecycle: strategy, planning, logistics, vendor coordination, team enablement, on-site activation, and post-event follow-up and reporting. Execute events as integrated marketing programmes that reinforce our Intelligent Change Management narrative — never as standalone activities.
• Identifying Opportunities: Collaborate with Sales and Marketing to identify and prioritise target accounts for each event. Coordinate executive meetings and networking opportunities that support opportunity progression.
• Business Alignment: Partner with Sales leadership to align event strategy directly to target accounts and open opportunities. Ensure all events deliver measurable pipeline and opportunity acceleration — not just brand presence. Track and report event-generated leads, opportunities, and pipeline impact through Salesforce.
• Embrace Curiosity: Analyse event performance across attendance, opportunity creation, pipeline ROI, and engagement quality. Apply a test-and-learn mindset — bring data, iterate, and continuously improve the programme. Stay ahead of event trends and competitor positioning.
• Global, Centralized View: Maintain field marketing ownership for UK & EMEA locations; working closely with the US-based Marketing team.