At a Glance
- Tasks: Architect and execute sophisticated email nurture strategies across EMEA.
- Company: Join Palo Alto Networks, a leader in cybersecurity innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment focused on innovation and continuous improvement.
- Why this job: Drive impactful email strategies that enhance customer journeys and business outcomes.
- Qualifications: 10+ years in B2B Email Marketing with expertise in Marketo and Salesforce.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- 10+ years in B2B Email Marketing or Lifecycle Strategy, with a specific focus on the complex, multi-language EMEA landscape
- Technical Mastery: Expert-level knowledge of Marketo and Salesforce. Understanding of lead scoring and manipulation of automation platforms to deliver complex, non-linear journeys.
- Intent Data Fluency: Proven experience using intent platforms to trigger email workflows and sync audiences with paid media.
- Analytical Depth: Working knowledge of Multi-Touch Attribution and how to connect email touchpoints to downstream business value.
What the job involves
The Mission: We are looking for a Master Weaver of lifecycle narratives to architect the end-to-end nurture strategy across EMEA. At Palo Alto Networks, email is the backbone of our customer journey, and we need a Senior Strategist who can move beyond batch and blast to design sophisticated, journey-aligned communications.
You are the connective tissue between our global lifecycle vision and the regional market reality, ensuring every touchpoint is an intentional step toward protecting our digital way of life.
The Impact: As a Senior Manager, you aren't just sending emails; you are driving business impact. You will be expected to look past leading indicators like clicks and opens to focus on pipeline velocity and revenue. You will hold the line on a customer-first experience, ensuring that every nurture stream is designed to dial up lead scores and nudge prospects lower down the purchase path through high-value, relevant engagement.
Full-Funnel Nurture Orchestration: Architect and own the end-to-end EMEA nurture strategy. Design sophisticated, multi-touch flows that are perfectly aligned with the customer user journey. Your goal is to move prospects from awareness to decision by delivering content that addresses specific pain points at exactly the right time, effectively nudging them toward sales readiness.
Business-First Performance & Impact: You are accountable for business outcomes, not just vanity metrics. While you monitor clicks, you prioritise pipeline contribution and lead score acceleration. You will relentlessly interrogate your data to prove how email strategy is shortening the sales cycle and increasing the lifetime value of our EMEA accounts.
Operational Excellence & Zero-Defect Execution: Partner closely with the Email Operations team to ensure flawless calendarisation and send precision. You are responsible for the pristine integrity of your campaigns, including thoroughly tested links, correct asset rendering, and high-fidelity segmentation. Maintain a relentless focus on the details to ensure a professional, seamless experience for every recipient.
Cross-Channel Intent Synergy: Partner with the Paid Media team to leverage first-party audience intelligence. Design intent flows that move to and fro between email and paid channels, using behavioural signals from one to optimise the other. This ensures a persistent, unified narrative for the prospect across the entire digital ecosystem.
Global & Geo Synchronization: Maintain constant sync with Global and Regional Geo teams to stay abreast of new content and influence future builds. Provide the EMEA POV to the Integrated campaigns team and product teams, ensuring that future assets are purpose-built to perform in our diverse regional markets.
Relentless Testing & Innovation: Drive a culture of constant experimentation without being distracted by shiny objects. Implement a rigorous A/B/n testing roadmap focused on high-impact variables—subject lines, CTA placement, and content depth—to find the 1% gains that scale into massive results.
Automation for the Future: Lead the lean in on AI and automation. Identify opportunities to automate manual workflows and implement predictive modelling for send-time optimisation and dynamic personalisation, freeing up your time to focus on high-level strategy and disruptive innovation.
Customer-First Advocate: You are the guardian of the inbox. Hold the line on a high-quality customer experience, even when faced with competing internal demands. Protecting the customer journey is the only way to drive long-term impact.
The Strategic Interrogator: You have an innate curiosity and are never satisfied with baseline performance. You want to know exactly why a journey is fraying and have the data literacy to find the solution.
The Disciplined Operator: Balance big-picture strategy with a relentless execution mindset. Understand that a brilliant strategy fails without flawless execution, and take pride in the technical precision of your work—from segmentation logic to link integrity.
Senior Email Marketing Strategist (EMEA) in London employer: Deepstreamtech
At Palo Alto Networks, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. As a Senior Email Marketing Strategist in the vibrant EMEA region, you will have access to unparalleled growth opportunities, a commitment to employee development, and a supportive environment that values your contributions. With a focus on meaningful work that drives business impact, you'll be part of a team dedicated to protecting our digital way of life while enjoying the benefits of a dynamic workplace that champions creativity and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Email Marketing Strategist (EMEA) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We should be ready to discuss how our skills align with their needs, especially in email marketing strategies. Tailor your responses to show how you can drive business impact and enhance customer journeys.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and boost your confidence. We want to ensure we can articulate our experience in B2B email marketing and lifecycle strategy clearly and effectively.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in leaving a positive impression. We can use this opportunity to reiterate our enthusiasm for the role and highlight how we can contribute to their email marketing success.
We think you need these skills to ace Senior Email Marketing Strategist (EMEA) in London
Some tips for your application 🫡
Showcase Your Experience:Make sure to highlight your 10+ years in B2B Email Marketing or Lifecycle Strategy. We want to see how you've navigated the complex EMEA landscape and what specific strategies you've implemented that made a difference.
Demonstrate Technical Mastery:Since we're looking for someone with expert-level knowledge of Marketo and Salesforce, don't hold back on sharing your technical skills. Explain how you've used these tools to create sophisticated email journeys and improve lead scoring.
Focus on Business Impact:We care about results, not just metrics. In your application, emphasise how your email strategies have driven pipeline velocity and revenue. Share specific examples where your work has led to tangible business outcomes.
Keep It Professional and Precise:Attention to detail is key! Ensure your application is free from errors and clearly structured. This reflects your commitment to operational excellence, which is something we value highly at StudySmarter.
How to prepare for a job interview at Deepstreamtech
✨Know Your Tools Inside Out
Make sure you have expert-level knowledge of Marketo and Salesforce. Be prepared to discuss how you've used these platforms in your previous roles, especially in relation to lead scoring and automation. Bring examples of complex email journeys you've designed and how they impacted business outcomes.
✨Showcase Your Analytical Skills
Be ready to dive deep into your analytical experience. Discuss how you've used intent data and Multi-Touch Attribution to drive email strategies. Prepare to explain how you've connected email touchpoints to business value, focusing on pipeline velocity and revenue rather than just clicks and opens.
✨Demonstrate Your Customer-Centric Approach
Highlight your commitment to a customer-first experience. Share specific examples of how you've designed nurture streams that address customer pain points and nudge prospects towards sales readiness. Show that you understand the importance of maintaining a high-quality customer journey.
✨Emphasise Testing and Innovation
Discuss your approach to A/B testing and how you've driven a culture of experimentation in your previous roles. Be prepared to talk about the high-impact variables you've tested and the results you've achieved. This shows that you're not just following trends but are focused on what truly works.
