At a Glance
- Tasks: Lead EMEA brand marketing for KAYAK/momondo, driving impactful campaigns across multiple channels.
- Company: Join a leading travel tech company with a focus on innovation and cultural relevance.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture focused on inclusivity and high performance.
- Why this job: Shape brand strategies that resonate culturally and drive measurable business impact.
- Qualifications: 12+ years in brand marketing with leadership experience in European markets.
The predicted salary is between 100000 - 150000 € per year.
Requirements
- 12+ years of experience in brand marketing, with significant leadership experience across multiple European markets (France and across the Nordics a plus)
- Proven track record of building and scaling full-funnel brand strategies that drive measurable business impact
- Experience developing integrated campaigns across online and offline channels
- Comfort working in performance-driven environments with an understanding of measurement, testing, and attribution
- The ability to balance creative ambition with commercial objectives
- Experience managing and developing teams and collaborating across functions and influencing at senior levels
- Experience in consumer tech, travel, or digital marketplace businesses is a plus
What the job involves
KAYAK is looking for a strategic, commercially minded Senior Director, Brand Marketing to lead EMEA brand efforts for KAYAK/momondo across key markets including the UK, France, Spain, Sweden, and Denmark. This role will shape how our brands show up across the region—driving culturally relevant, insight-led campaigns that deliver measurable business impact.
Reporting to the SVP, Brand Marketing, you will own the EMEA brand budget and investment strategy, partnering closely with the EMEA GM and cross-functional teams (Creative, Media, PR, and Product Marketing) to prioritize resources, optimize performance, and unlock regional growth.
Define and lead a full-funnel, audience-first brand strategy across EMEA that balances short-term performance and long-term brand building.
Shape how KAYAK and momondo show up culturally across the UK, France, Spain, Sweden, Denmark and other markets, ensuring a modern, relevant, and differentiated voice.
Localize global brand positioning and messaging so it resonates in local languages and contexts.
Lead integrated, cross-channel campaigns across TV, online video, OOH, audio, social, and owned channels.
Partner with the Sr. Director of Creative to deliver a dual-track approach that balances storytelling and conversion.
Co-develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.
Move planning from broad demographics to intent- and audience-driven strategies, with channel-specific creative approaches.
Set EMEA media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.
Work with Brand Strategy & Measurement to run experiments, media-mix modeling, and incrementality testing to prove impact.
Hire, mentor, and grow regional brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.
Strong growth in direct traffic and branded search volume across EMEA.
Measurable improvements in brand awareness, consideration, and preference.
Highly effective, insight-driven campaigns that deliver both performance and brand impact.
A scalable, full-funnel brand marketing engine embedded across markets.
A high-performing team with strong cross-functional alignment.
Senior Director of EMEA Brand Marketing in London employer: Deepstreamtech
KAYAK is an exceptional employer that champions creativity and collaboration, offering a dynamic work culture where innovative brand strategies come to life. With a strong focus on employee growth, KAYAK provides ample opportunities for professional development and mentorship, particularly in the vibrant EMEA markets. Join us to make a meaningful impact in the travel tech industry while enjoying a supportive environment that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director of EMEA Brand Marketing in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its brand strategy. We want you to be able to discuss how your experience aligns with their goals, especially in EMEA markets. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You need to clearly articulate your vision for brand marketing and how you can drive measurable impact. We suggest rehearsing with friends or mentors to get comfortable with your delivery.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Director of EMEA Brand Marketing in London
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 12+ years in brand marketing, especially any leadership roles you've had across European markets. We want to see how you've built and scaled strategies that made a real difference!
Be Specific About Campaigns:When discussing your experience, dive into the details of integrated campaigns you've led. Share examples of how you balanced online and offline channels to drive measurable results—this is key for us!
Demonstrate Your Creative Side:We love creativity, but we also need to see how you align it with commercial goals. Share instances where you've successfully merged creative ambition with business objectives in your previous roles.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Deepstreamtech
✨Know Your Brand Inside Out
Before the interview, dive deep into KAYAK and momondo's brand identity. Understand their current campaigns, target audience, and market positioning in EMEA. This will help you articulate how your experience aligns with their goals and how you can contribute to their brand strategy.
✨Showcase Your Leadership Experience
Prepare specific examples of how you've successfully led teams and projects in previous roles. Highlight your ability to balance creative ambition with commercial objectives, especially in performance-driven environments. This will demonstrate your readiness for a senior leadership position.
✨Be Ready to Discuss Integrated Campaigns
Since the role involves leading integrated campaigns across various channels, come prepared to discuss your past experiences with both online and offline marketing strategies. Share metrics that showcase the measurable business impact of your campaigns to illustrate your effectiveness.
✨Cultural Relevance is Key
Given the focus on culturally relevant campaigns, think about how you can localise global brand messaging for different markets. Be ready to discuss how you've adapted strategies for diverse audiences in the past, particularly in European markets like France and the Nordics.
