At a Glance
- Tasks: Lead and develop a team to drive demand generation across EMEA, optimising marketing strategies.
- Company: Join a dynamic B2B SaaS company focused on innovation in financial services.
- Benefits: Competitive salary, career growth opportunities, and a chance to work with cutting-edge AI tools.
- Other info: Collaborative environment with autonomy and influence across the region.
- Why this job: Make a real impact by shaping the future of demand generation in a scaling business.
- Qualifications: 5+ years in B2B marketing, with strong leadership and analytical skills.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- A people leader who develops others — energised by coaching and building team capability
- A demand generation professional who thinks in pipeline and revenue, not just leads and impressions
- A builder — you've created or significantly improved demand gen processes and operational foundations, not just inherited them
- Commercially astute and analytically strong, with confidence presenting to senior leadership
- Genuinely curious about AI and emerging tools — you experiment rather than wait for permission
- Genuine B2B SaaS experience — ideally within financial services or another complex, regulated environment
- A strong relationship builder
- Hands‑on with martech tools
- Comfortable operating in a global, US‑headquartered organisation with the autonomy that comes with a regional leadership role
- 5+ years of progressive B2B marketing experience
- 2+ years managing demand generation or marketing professionals
- Proven track record driving pipeline from marketing
- Strong grounding in attribution modelling and lead scoring
- Budget management and ROI reporting experience
- Excellent analytical and stakeholder communication skills
- (Desirable) Experience in banking technology or fintech SaaS
- (Desirable) Advanced degree in Marketing, Business, or related field
- (Desirable) Experience with martech tools which may include Marketo, 6Sense, Salesforce, and SalesLoft
- (Desirable) Experience owning or directing a website as a demand generation or commercial channel
- (Desirable) Experience coaching or developing first‑time managers
- (Desirable) Knowledge of EMEA market dynamics across multiple sub‑regions
What the job involves
This is a revenue role — and we mean that seriously. As Senior Demand Generation Manager, for EMEA, you'll own the marketing engine that drives qualified pipeline across the region, working hand‑in‑hand with your marketing colleagues and sales to accelerate business growth. You'll join at a pivotal moment as the EMEA business scales, and you'll be instrumental in building the processes, frameworks, and team capability that underpin that growth. You'll report to the Director of Regional Marketing and manage two direct reports with broad influence across the department. Your remit spans the full EMEA region and will need strong collaboration with US headquarters. You’ll spend your first 30–60 days understanding the existing EMEA landscape — tech stack, programmes, and team dynamics — before driving change.
- Lead and develop a team of demand marketers, investing time in coaching them to grow to their potential
- Own EMEA demand generation, driving qualified pipeline and revenue contribution with clear accountability for results
- Implement and optimise across the full marketing mix: paid media, email, web, events, and offline channels using tools including Marketo, 6Sense, Salesforce, and SalesLoft
- Use AI tools and data‑driven insights to improve efficiency and sharpen decision‑making across the team
- Build and optimise the demand generation infrastructure: attribution models, lead scoring frameworks, reporting structures, and process standards
- Partner closely with Sales, Marketing Operations, and Product to ensure seamless lead handoff and shared pipeline accountability
- Present performance analysis and strategic recommendations to senior marketing leadership
- Lead the EMEA website as a demand generation channel, driving content strategy and performance
Senior Demand Generation Manager in London employer: Deepstreamtech
As a Senior Demand Generation Manager at our dynamic EMEA headquarters, you'll thrive in a culture that prioritises innovation and collaboration, empowering you to lead and develop a high-performing team. We offer robust professional growth opportunities, competitive benefits, and the chance to work with cutting-edge AI tools in a fast-paced B2B SaaS environment, all while making a tangible impact on our revenue generation efforts. Join us to be part of a forward-thinking organisation that values your insights and fosters a supportive atmosphere for personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Generation Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in B2B SaaS or financial services. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your demand generation successes and martech expertise. This is your chance to demonstrate how you've built processes and driven pipeline — make it pop!
✨Tip Number 3
Prepare for interviews by diving deep into the company’s current marketing strategies and challenges. Bring fresh ideas on how you can improve their demand gen processes — they’ll love your proactive approach!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Senior Demand Generation Manager in London
Some tips for your application 🫡
Show Your Leadership Skills:As a Senior Demand Generation Manager, we want to see how you develop and energise your team. Share examples of how you've coached others and built team capability in your previous roles.
Think Pipeline, Not Just Leads:We’re all about driving revenue here at StudySmarter. Make sure your application highlights your experience with pipeline management and how you've contributed to revenue growth, not just lead generation.
Be Data-Driven:We love a good analytical mind! Include specific examples of how you've used data to inform your decisions, optimise processes, and report on ROI. This will show us you're commercially astute and ready for the challenge.
Get Familiar with Our Tools:If you've got experience with martech tools like Marketo, Salesforce, or 6Sense, shout about it! We want to know how you've used these tools to drive demand generation and improve marketing performance.
How to prepare for a job interview at Deepstreamtech
✨Know Your Numbers
As a Senior Demand Generation Manager, you'll need to demonstrate your analytical prowess. Brush up on your metrics and be ready to discuss how you've driven pipeline and revenue in previous roles. Prepare specific examples of attribution modelling and lead scoring frameworks you've implemented.
✨Showcase Your Leadership Style
This role involves leading a team, so be prepared to talk about your coaching philosophy. Share stories about how you've developed others and built team capability. Highlight any experience you have in managing first-time managers, as this will resonate well with the interviewers.
✨Familiarise Yourself with Martech Tools
Since you'll be hands-on with tools like Marketo, Salesforce, and 6Sense, make sure you can speak confidently about your experience with these platforms. If you’ve used AI tools to enhance demand generation, share those insights too. It shows you're not just waiting for permission to innovate!
✨Understand the EMEA Landscape
Given that this role spans the full EMEA region, do your homework on market dynamics across different sub-regions. Be ready to discuss how you would tailor demand generation strategies to fit various markets. This knowledge will show your genuine interest and readiness to hit the ground running.
