At a Glance
- Tasks: Lead audience strategies for artists, focusing on fan growth and engagement.
- Company: Join a leading music label with a passion for fandom and creativity.
- Benefits: Competitive salary, creative environment, and opportunities to attend gigs and industry events.
- Other info: Dynamic role with opportunities for professional growth and collaboration across teams.
- Why this job: Shape the future of fan engagement in the music industry and work with top artists.
- Qualifications: Experience in digital marketing and understanding of fan behaviour is essential.
The predicted salary is between 45000 - 60000 € per year.
Requirements
- A forward-thinking digital marketer who challenges convention and brings new ideas
- Strong understanding of fan behaviour, online communities, and music culture
- Experience managing multi-channel digital campaigns within music or entertainment
- Confidence working cross-functionally with multiple stakeholders
- A balance of creative thinking and operational execution
- Passion for building fandom, not just driving reach
What the job involves
- Lead the development of long-term audience strategies for a roster of artists, focusing on sustainable fan growth, meaningful engagement, and innovative digital experiences
- Work side by side with multiple teams — from Artist & Management to Marketing, A&R, Creative and Direct-to-Fan — to ensure every fan touchpoint is intentional, connected, and impactful
- Develop and deliver long-term audience growth strategies for artists, extending beyond release cycles into always-on fan development
- Identify and prioritise key audience opportunities, shaping strategies in collaboration with core campaign teams
- Build holistic audience plans across platforms, content, community, and partnerships
- Lead fan engagement strategies around key moments (releases, touring, live activity, cultural moments)
- Work closely with internal Audience functions (Creators, Digital Partnerships, Youth Marketing, Fused) to ensure aligned and impactful execution
- Define and oversee social media strategy and channel management, including identifying when to bring in external partners
- Establish and evolve fan communities, including platform selection, tone of voice, and engagement frameworks
- Lead the creation and management of secondary and niche fan pages where relevant
- Design and implement fan engagement infrastructure (mailing lists, CRM touchpoints, direct-to-fan ecosystems, etc.)
- Evaluate and recommend the right digital ecosystem for each artist (websites, platforms like MIRA, stores vs. full sites, etc.)
- Own and manage key digital campaign tools and assets, including: Linkfire creation, optimisation, and maintenance; Pre-save strategy, setup, and performance reporting
- Review and approve social content schedules in collaboration with artists, management, and label teams
- Create deliverables lists for campaign assets and content needs
- Brief and oversee digital-first creative campaigns, ensuring they are audience-led and culturally relevant
- Lead the briefing and development of key visual assets (e.g. banners, campaign toolkits)
- Execute and evolve fan engagement activations
- Act as a central point for campaign communication, sharing updates across teams
- Deliver reporting and insights, feeding back on content performance, audience growth, and campaign effectiveness
- Brief and oversee artist website builds and maintenance, including domain strategy and alternative solutions
- Build strong, trusted relationships with artists, managers, and internal label teams
- Act as a key voice in campaign planning, representing the audience perspective
- Maintain clear and consistent communication across all stakeholders
- Stay deeply informed on music, digital and cultural trends (Billboard, Music Week, Music Ally, etc.)
- Actively analyse other artist campaigns across the industry, including live and touring
- Engage with and learn from teams across UMG
- Attend gigs, showcases, and industry events to build insight and relationships
- Proactively identify new platforms, tools, and companies shaping fan engagement
- Use your network to bring new ideas and partnerships into the business
- Experiment with and share learnings from AI tools and emerging technologies
- Continuously seek out learning opportunities (talks, panels, events) and contribute back to the team
- Immerse yourself in fan culture — from mailing lists to niche communities
- Maintain high standards of accuracy, organisation, and delivery
- Ensure every element of the fan journey is connected and seamless
- Uphold professionalism in communication and collaboration
- Ensure all assets, links, metadata, and platforms are consistently up to date and optimised
Senior Audience & Fandom Manager (Fontana) in London employer: Deepstreamtech
As a forward-thinking employer in the music and entertainment industry, we pride ourselves on fostering a vibrant work culture that encourages creativity and innovation. Our team is dedicated to building meaningful connections with fans, offering ample opportunities for professional growth and collaboration across diverse departments. Located in a dynamic environment, we provide our employees with unique advantages, including access to industry events and a supportive network that champions personal and career development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Audience & Fandom Manager (Fontana) in London
✨Tip Number 1
Get to know the company inside out! Research their artists, campaigns, and fan engagement strategies. This will help you tailor your approach and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events, gigs, and showcases to meet people in the field. Building relationships can open doors and give you insights that might just land you the job.
✨Tip Number 3
Show off your creativity! Prepare some innovative ideas for audience engagement or digital campaigns that align with the company's vision. Presenting fresh concepts can set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Senior Audience & Fandom Manager (Fontana) in London
Some tips for your application 🫡
Show Your Passion for Fandom:When you're writing your application, let your love for music and fandom shine through! Share specific examples of how you've engaged with fan communities or developed strategies that resonate with audiences. We want to see your enthusiasm!
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing and campaign management. Use the job description as a guide and align your skills with what we're looking for. This helps us see how you fit into our vision!
Be Creative and Authentic:Don’t be afraid to show off your creative side in your application. Whether it’s through your writing style or the projects you choose to showcase, we appreciate authenticity and innovative thinking. Let us know how you challenge convention!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Deepstreamtech
✨Know Your Audience
Before the interview, dive deep into understanding fan behaviour and online communities. Research the artists you’ll be working with and their existing fan bases. This will help you demonstrate your passion for building fandom and show that you’re not just about driving reach.
✨Showcase Your Campaign Experience
Prepare specific examples of multi-channel digital campaigns you've managed in the music or entertainment sector. Be ready to discuss how you balanced creative thinking with operational execution, and how you’ve successfully engaged fans during key moments like releases or tours.
✨Cross-Functional Collaboration
Highlight your experience working with various teams, such as Marketing, A&R, and Creative. Share stories that illustrate your ability to communicate effectively across departments and how you’ve ensured that every fan touchpoint is intentional and impactful.
✨Stay Ahead of Trends
Demonstrate your knowledge of current music, digital, and cultural trends. Bring insights from industry sources like Billboard or Music Week to the table. Showing that you actively analyse other artist campaigns will position you as a forward-thinking candidate who can bring new ideas to the role.
