At a Glance
- Tasks: Join our SEM team to analyse data and optimise paid search campaigns.
- Company: Dynamic marketing tech company with a strong analytical culture.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Exciting environment with a focus on innovation and AI in marketing.
- Why this job: Make impactful decisions using data and drive real business outcomes.
- Qualifications: 3+ years in SEM or data analytics, proficiency in SQL and Python.
The predicted salary is between 40000 - 50000 € per year.
Requirements
- 3+ years of experience in a data/marketing analytics or SEM role with a strong focus on reporting and analysis
- Proficiency in Tableau/Looker/BI tools for data visualization and dashboarding
- Practical experience using SQL and Python (Pandas/NumPy) for data manipulation and handling large datasets
- Comfortable working with multiple data sources - platform exports, CRM data and internal data tables
- Familiarity with Google Ads data - you understand what the metrics mean in a paid search context
- An analytical mindset, you ask why before you answer what
- A background in maths, computer science, economics or a related field is a plus
- Familiarity with the Google Ads API is a plus
- Experience/interest in utilising AI for data automation/analysis is a plus
What the job involves
- Be the analytical backbone of Pipedrive's SEM team - building the data foundation that powers faster, bolder paid search decisions at a global scale.
- Extend and deepen existing data capabilities, bringing SEM-specific insight and channel expertise.
- Build and maintain SEM performance dashboards on top of existing data infrastructure for clear, reliable reporting and deep troubleshooting.
- Develop deep expertise in the Google Ads API to unlock granular data at keyword, search term, bid strategy and audience levels.
- Go beyond platform-native reporting by joining ad platform data with internal metrics to connect paid search activity to real downstream business outcomes.
- Design and track A/B tests from hypothesis through to conclusion, ensuring learnings are documented and translated into actionable recommendations.
- Support the creation, management and optimisation of paid search campaigns across Google Ads and Microsoft Ads.
- Conduct keyword research, ad copy testing, bid management and negative keyword development.
- Monitor campaign performance and flag issues and opportunities proactively.
Search Engine Marketing Analyst in London employer: Deepstreamtech
Pipedrive is an exceptional employer that fosters a dynamic and innovative work culture, particularly in our Berlin and London offices. We prioritise employee growth through continuous learning opportunities and a collaborative environment where your analytical skills can shine. Join us to be part of a forward-thinking team that values data-driven decision-making and offers the chance to make a significant impact on our global SEM strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Search Engine Marketing Analyst in London
✨Tip Number 1
Network like a pro! Reach out to folks in the SEM field on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data visualisation projects using Tableau or Looker. This will give potential employers a taste of what you can do before they even meet you.
✨Tip Number 3
Get comfy with SQL and Python! Brush up on your coding skills and be ready to discuss how you've used them in past roles. Employers love candidates who can handle data manipulation with ease.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Search Engine Marketing Analyst in London
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 3+ years of experience in data/marketing analytics or SEM. We want to see how you've used tools like SQL and Python to handle large datasets, so don’t hold back on those details!
Get Technical:If you’re proficient in Tableau, Looker, or any BI tools, let us know! We love seeing candidates who can build clear and reliable dashboards, so share examples of your work if you can.
Demonstrate Your Analytical Mindset:We’re looking for someone who asks 'why' before jumping to conclusions. In your application, give us a glimpse of how you approach problem-solving and decision-making in your past roles.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Deepstreamtech
✨Know Your Data Tools
Make sure you brush up on your skills with Tableau, Looker, and any BI tools you're familiar with. Be ready to discuss how you've used these tools in past roles to create dashboards or visualise data. It’s all about showing that you can turn complex data into clear insights!
✨Show Off Your SQL and Python Skills
Prepare to talk about your experience with SQL and Python, especially with libraries like Pandas and NumPy. Have a couple of examples ready where you manipulated large datasets or automated processes. This will demonstrate your technical prowess and analytical mindset.
✨Understand Google Ads Inside Out
Familiarise yourself with Google Ads metrics and be prepared to explain what they mean in a paid search context. If you have experience with the Google Ads API, definitely highlight that! Showing that you can connect ad performance to business outcomes will set you apart.
✨Be Ready for A/B Testing Discussions
Think of a few A/B tests you've designed or participated in. Be ready to discuss your hypothesis, the process, and what you learned from the results. This shows that you not only understand testing but can also translate findings into actionable recommendations for the team.
