At a Glance
- Tasks: Lead go-to-market strategies and product launches across EMEA and APAC regions.
- Company: Join a dynamic fintech company at the forefront of innovation.
- Benefits: Competitive salary, top-tier AI tools, and opportunities for professional growth.
- Other info: Be the key player in a collaborative team driving global campaigns.
- Why this job: Make a real impact in a fast-paced environment while shaping product narratives.
- Qualifications: 8+ years in B2C product marketing with strong analytical and messaging skills.
The predicted salary is between 70000 - 90000 € per year.
Requirements
- This role is built for someone who genuinely thrives in that combination. You're as comfortable developing positioning and messaging as you are writing a creative brief, running a launch, or building a campaign from scratch.
- 8+ years in a data-driven B2C product company, with a strong track record of owning go-to-market strategy end-to-end.
- Experience launching products and features across diverse international markets, ideally across multiple EMEA or APAC countries, with the cultural fluency to develop messaging that resonates locally, not just regionally.
- Genuinely AI-native. You use AI tools every day to accelerate research, sharpen briefs, test positioning, and scale execution.
- Exceptional positioning and messaging skills. You can move from raw insight to a sharp, differentiated narrative and know the difference between messaging that's technically accurate and messaging that actually works.
- Strong analytical foundation. You're comfortable interrogating unit economics, cohort data, and funnel metrics, and you use them to make sharper decisions.
- Proven ability to influence without authority. You've driven alignment across Product, Brand, Creative, and Growth in complex, scaling organisations.
- Comfortable operating across the full strategic-to-executional spectrum. You don't wait for the org to scale around you and find ways to move at pace and produce high-quality work.
- Experience in fintech, payments, or a similarly regulated consumer category is a plus.
What the job involves
- As the Principal Product Marketing Manager, you will own the go-to-market strategy, positioning, and execution for our core remittance product and new offerings across the EMEA and APAC region.
- Reporting to the VP, E&A Marketing, this is a senior individual contributor role — and the only dedicated product marketing presence in the region — which means you'll operate at both ends of the spectrum: setting the strategic direction and rolling up your sleeves to make it happen.
- You will have the best in class AI tools available and use them as a core part of how you work, enabling you to move faster and think sharper without sacrificing quality.
- Own product launches across E&A. Partner with our product and GM teams to support end-to-end go-to-market for new features and product experiences across the EMEA and APAC region. You'll support the strategy and own the execution, balancing speed with rigour to drive measurable business impact.
- Own regional positioning and messaging. Develop and steward the strategic positioning for E&A's core audiences and customer groups. Translate deep market intelligence and customer insight into differentiated narratives that drive adoption and preference with customers.
- Provide integrated campaign leadership. Partner with the wider Marketing, GM, Product, and Pricing teams to lead major campaigns from brief to in-market execution. You'll be the strategic anchor ensuring coherence across every touchpoint.
- Develop a strong working knowledge of E&A's core audiences: their financial behaviours, motivations, and unmet needs, and use that understanding to sharpen positioning and inform campaign strategy.
- Provide leadership with clear insights, audience and market intelligence, and recommendations that shape broader product and marketing decisions across the region.
Principal Product Marketing Manager in London employer: Deepstreamtech
As a Principal Product Marketing Manager at our innovative fintech company, you'll thrive in a dynamic work culture that champions creativity and data-driven decision-making. We offer exceptional benefits, including access to cutting-edge AI tools that empower you to excel in your role, alongside ample opportunities for professional growth and collaboration across diverse international markets. Join us in a vibrant location where your contributions will directly impact our core remittance product and new offerings, making a meaningful difference in the lives of our customers across EMEA and APAC.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to product marketing. We recommend doing mock interviews with friends or using online platforms to get comfortable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Principal Product Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Product Marketing:When you’re writing your application, let your enthusiasm for product marketing shine through! We want to see how you thrive in developing positioning and messaging, so share examples of your past experiences that highlight your creativity and strategic thinking.
Tailor Your Application:Make sure to customise your application for the Principal Product Marketing Manager role. We love seeing candidates who take the time to align their skills and experiences with our job description, especially when it comes to launching products in diverse international markets.
Highlight Your Analytical Skills:We’re looking for someone with a strong analytical foundation, so don’t shy away from showcasing your ability to work with data. Include specific examples of how you've used metrics to inform your decisions and drive successful marketing strategies.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Deepstreamtech
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the core remittance product and any new offerings. Familiarise yourself with the go-to-market strategy and be ready to discuss how you would approach launching products in diverse international markets.
✨Showcase Your AI Savvy
Since this role requires a genuine AI-native mindset, come prepared to discuss how you've used AI tools in your previous roles. Share specific examples of how these tools have helped you accelerate research, sharpen briefs, or test positioning.
✨Demonstrate Your Analytical Skills
Be ready to talk about your experience with data-driven decision-making. Prepare to discuss how you've interrogated unit economics, cohort data, and funnel metrics in past roles, and how these insights have influenced your marketing strategies.
✨Highlight Your Collaborative Spirit
This role involves influencing without authority, so think of examples where you've successfully driven alignment across different teams. Be prepared to share stories that showcase your ability to work collaboratively with Product, Brand, Creative, and Growth teams.
