At a Glance
- Tasks: Lead Performance Marketing analytics and design impactful strategies for Go City.
- Company: Join a dynamic team at Go City, a leader in the tourism industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and strategic growth.
- Why this job: Make a real impact by transforming data into actionable insights for marketing success.
- Qualifications: 5+ years in marketing analytics, strong SQL skills, and experience with data visualisation.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- 5+ years experience in a senior marketing or commercial role
- Experience working with marketing data warehouse (Redshift, BigQuery, or equivalent)
- Able to write complex SQL independently to interrogate raw data
- Proven ability to build, stress-test and communicate attribution models - understands the business implications of model choice
- Comfortable operating in an environment where measurements infrastructure is incomplete or in transition - able to derive insight from imperfect data while contributing to fixing it
- Strong analytical capabilities and ability to confidently answer questions through data
- Advanced Excel skills
- Experience analysing raw data sets using Python, R or equivalent
- Experience in web analytics and tracking tools such as Amplitude, Adverity
- Experience using competitor analysis tools such as Similarweb, SEMrush or equivalent
- Good understanding of platforms such as Google Ads, Facebook Ads Manager, Google Search Console, Partnerize
- Good understanding of HTML, JavaScript, CSS, PHP and SQL
- Good general marketing acumen with experience working with digital marketing teams across key channels such as paid search, affiliates, paid social and display
- Strong interpersonal and communication skills, with the ability to work with cross‑functional teams to achieve results
- Experience executing large scale test and learn initiatives (Desirable)
- MA in Marketing or Business
What the job involves
- This new role has been created to lead the continued development of Performance Marketing analytics at Go City.
- Responsible for designing and implementing the entire analytics strategy as well as translating business objectives into specific and measurable KPIs in partnership with channel leads.
- Present findings with business recommendations to key stakeholders through data visualisation.
- Covering all Go City brands and Performance Marketing channels, this role will oversee Analytics including web analytics, tracking, attribution and incrementality testing.
- Collaborate closely with marketing teams to understand their needs.
- Acquire data internally, from partners and agencies relating to campaign performance.
- Work with our Tech teams to ensure we are tracking necessary data internally.
- Analyse these datasets using a combination of tools.
- Produce and communicate insight and forecasts related to campaign performance.
- Identify risks and potential opportunities.
- Build incrementality models to demonstrate effectiveness (or lack thereof) of marketing investments based on null hypothesis tests.
- Agree KPIs for measuring performance and establish appropriate reporting.
- Create a statistical framework in collaboration with channel leads to determine efficacy of test and learn initiatives.
- Participate in strategic discussion and make recommendations based on insights you uncover.
- Work with marketing, technology and data teams to define targeting criteria and support execution of campaigns based on those criteria.
- Expertly deliver both short-term tactical and long-term strategic initiatives.
- Build strong relationships with cross‑functional teams.
- Ensure accurate and timely reporting is produced and integrated into group trading and marketing reports.
- Build models to understand and interrogate first‑party customer usage data to develop new customer propositions.
Principal Analyst - Marketing in London employer: Deepstreamtech
At Go City, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Principal Analyst in Marketing, you will have the opportunity to lead impactful analytics strategies while working alongside talented cross-functional teams in a dynamic environment. We offer competitive benefits, continuous professional development, and a commitment to employee growth, making it a rewarding place to advance your career in the heart of a vibrant city.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Analyst - Marketing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, attend industry events, and join relevant online communities. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytical projects, especially those involving SQL, Python, or web analytics tools. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of attribution models and performance marketing strategies. Be ready to discuss how you've derived insights from imperfect data and how you can contribute to fixing measurement infrastructures.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Go City.
We think you need these skills to ace Principal Analyst - Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Principal Analyst role. Highlight your experience with marketing data warehouses and SQL skills, as these are key for us. Use specific examples that showcase your analytical capabilities and how you've contributed to marketing strategies.
Showcase Your Skills:Don’t just list your skills; demonstrate them! If you’ve worked with tools like Amplitude or SEMrush, mention specific projects where you used them. We want to see how you’ve applied your knowledge in real-world scenarios.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Explain why you’re passionate about performance marketing analytics and how your background aligns with our needs. Be sure to mention your experience in collaborating with cross-functional teams, as this is crucial for us.
Apply Through Our Website:We encourage you to apply through our website for the best chance of being noticed. It’s straightforward and ensures your application goes directly to us. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Deepstreamtech
✨Know Your Data Tools
Make sure you brush up on your experience with marketing data warehouses like Redshift or BigQuery. Be ready to discuss how you've used SQL to interrogate raw data and the insights you've derived from it. This will show that you can hit the ground running!
✨Showcase Your Analytical Skills
Prepare examples of how you've built and communicated attribution models in the past. Highlight your ability to derive insights from imperfect data, as this role requires navigating through incomplete measurements. Bring specific instances where your analysis led to actionable business decisions.
✨Familiarise Yourself with Marketing Channels
Since the role involves working closely with digital marketing teams, make sure you understand key channels like paid search and social media. Be ready to discuss your experience with tools like Google Ads and Facebook Ads Manager, and how you've contributed to campaign performance in the past.
✨Communicate Effectively
Strong interpersonal skills are a must! Practice explaining complex data insights in a simple way, as you'll need to present findings to stakeholders. Think about how you can demonstrate your ability to collaborate with cross-functional teams and drive results through effective communication.
