At a Glance
- Tasks: Lead paid social strategy and execution, optimising campaigns for growth and impact.
- Company: Join Raylo, a dynamic company at the forefront of subscriber growth.
- Benefits: Competitive salary, opportunity for career advancement, and a collaborative work environment.
- Other info: Exciting role with opportunities to innovate and expand into new markets.
- Why this job: Make a real difference in marketing while working with major global brands.
- Qualifications: 3-5 years in paid social, strong analytical skills, and experience with Meta Ads.
The predicted salary is between 50000 - 60000 € per year.
Requirements
- 3-5 years in paid social, managing annual budgets of £500k+ with clear commercial accountability
- A track record of improving CAC or ROAS, and taking ownership of financial metrics
- Background in B2C financial products, high value products, or products involving credit decisioning
- Strong hands-on skills across Meta Ads, GA4, and analytics tools like Looker or Tableau
- Experience briefing and managing creative agencies, with structured, data-informed feedback
- The ability to balance creative instinct with analytical rigour, and translate one into the other
- Real examples of using AI to improve marketing workflows
- Strong cross-functional communication and the ability to influence beyond your immediate team
What the job involves
- Raylo’s Performance Marketing team is at the heart of subscriber growth
- Paid social is already a strong-performing channel, but the opportunity ahead is substantial
- Marketing spend is scaling materially, OEM partnerships with major global brands are creating new campaign demands, and the business is preparing for US expansion
- This isn’t a role to maintain the status quo. It’s a role to build something meaningfully better
- Taking ownership of paid social strategy and execution across Meta, scaling full-funnel activity, running structured creative testing, and briefing the creative agency with rigour and speed
- You’ll be refining the mid-funnel measurement framework, identifying what’s working and why, and translating that into a roadmap you can act on
- You’ll collaborate closely with brand, organic social, influencer, data, and commercial teams; this is a role that sits at the centre of a lot of activity, and requires someone who communicates clearly and builds relationships quickly
- Your work will directly impact Raylo’s commercial growth goals
- In the short term, that means taking ownership of and optimising our current activity
- Longer term, you’ll be the strategic lead for paid social; expanding channel mix and setting direction
- Own paid social end-to-end; strategy, creative direction, execution, and performance, primarily across Meta at present
- Launch and manage paid social campaigns for OEM partnerships – building repeatable playbooks for partner activity and contributing directly to both partnership KPIs and Raylo’s brand credibility
- Brief our creative agency, run structured testing sprints, and iterate quickly on what the data tells you
- Build and run a rigorous testing engine – designing test roadmaps that go beyond creative formats to include audience, messaging, and funnel mechanics
- Refine our mid-funnel measurement framework alongside other members of the marketing team to improve attribution, understand the customer journey with greater precision, and make better-informed budget decisions
- Work cross-functionally with brand, organic social, influencer, product, and commercial stakeholders
- Contribute paid social recommendations for market expansion – providing clear, data-backed input on channel approach, audience strategy, and budget phasing
- Use AI tools to streamline workflows and raise the bar on how the team operates
- Report performance to senior stakeholders clearly, with a view on both results and what’s next
Paid Social Marketing Manager in London employer: Deepstreamtech
Raylo is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Paid Social Marketing Manager role. With a strong focus on employee growth and collaboration, team members are encouraged to take ownership of their projects while benefiting from structured creative testing and cross-functional teamwork. Located in a vibrant environment, Raylo offers unique opportunities for professional development and the chance to make a significant impact on the company's commercial growth goals, especially as it prepares for US expansion.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in paid social marketing. Use real data to demonstrate how you've improved CAC or ROAS in past roles. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to paid social strategies. Be ready to discuss how you’ve used tools like Meta Ads and GA4 to drive results. We recommend having specific examples up your sleeve to showcase your hands-on experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. So, get your application in and let’s see what you can bring to the table!
We think you need these skills to ace Paid Social Marketing Manager in London
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 3-5 years in paid social and any experience managing hefty budgets. We want to see how you've improved CAC or ROAS, so share those success stories!
Be Data-Driven:Since we love a good mix of creativity and analytics, include real examples of how you've used tools like Meta Ads, GA4, or Looker. Show us how you balance creative instincts with data insights!
Communicate Clearly:This role is all about collaboration, so demonstrate your cross-functional communication skills. Share instances where you've influenced teams beyond your immediate circle – we want to see that relationship-building magic!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to get your application and for you to stay updated on the process. Let’s make this happen!
How to prepare for a job interview at Deepstreamtech
✨Know Your Numbers
Make sure you can talk confidently about your experience managing budgets of £500k+ and how you've improved CAC or ROAS in previous roles. Be ready to share specific examples that highlight your financial accountability and the impact of your decisions.
✨Showcase Your Creative and Analytical Skills
Prepare to discuss how you've balanced creative instincts with analytical rigour. Bring real examples of campaigns where you've used data to inform creative decisions, especially in paid social contexts. This will demonstrate your ability to translate insights into actionable strategies.
✨Familiarise Yourself with Tools
Brush up on your knowledge of Meta Ads, GA4, and analytics tools like Looker or Tableau. Be prepared to discuss how you've used these tools in past roles to optimise campaigns and measure performance effectively. Showing familiarity with these platforms will give you an edge.
✨Communicate and Collaborate
Since this role involves working cross-functionally, think of examples where you've successfully communicated and built relationships with different teams. Highlight your ability to influence beyond your immediate team and how that has contributed to project success.
