At a Glance
- Tasks: Create and optimise commercial media campaigns across various platforms.
- Company: Join a leading media company with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic team environment with a chance to work on diverse international projects.
- Why this job: Be at the forefront of digital media, shaping impactful campaigns for global clients.
- Qualifications: Experience in digital media, strong organisational skills, and proficiency in Google Ad Manager.
The predicted salary is between 40000 - 50000 € per year.
Requirements
- Proven experience in commercial digital media environments
- A firm understanding of media and the advertising landscape (print, online, audio, video, apps, social)
- Experience in building media plans and working knowledge of media concepts, terminology and media math
- Familiarity around KPIs, industry benchmarks, and how best to achieve those success metrics
- Experience working with multiple ad serving technologies to deliver, optimize and reconcile digital campaigns
- Demonstrated ability to prioritize and manage multiple time-sensitive requests
- Effective time management and organizational skills, as well as strong attention to detail
- Ability to work with, and understand specific market nuances within international markets
- Strong communication and interpersonal skills
Systems Experience:
- Google Ad Manager (Essential)
- G-suite tools (Essential)
- Excel (Essential)
- Operative One (Desired)
- Passendo (Desired)
- DV360 (Desired)
- Oracle Systems (Desired)
- Permutive (Desired)
What the job involves
The role of a Media Planning and Operations manager is to create, deliver and optimize commercial campaigns for partnership or media only clients. You will be the first point of contact for sales or partnership activation teams to create KPI relevant commercial media opportunities utilizing your expert knowledge of The Economist Impact’s digital portfolio (including but not limited to, Display, Audio, Video and Social commercial messaging platforms/products), as well as the set up, optimisation and successful delivery of these campaigns.
Act as an expert in all Economist Impact commercial products (print, digital, online, apps, films, social) to effectively guide the sales team to conceive media plans customized to each client. Completing RFP responses by submitting the information required by client/agency according to our recommendations and their evaluation criteria in a timely manner. This can include filling out agency spreadsheets with inventory, rates, targeting, product descriptions, flight information and creative specs.
Once confirmed, ensure campaigns are correctly inputted and reserved within relevant delivery systems (including but not limited to Operative One, Google Ad Manager, DV360, Acast and Passendo) to prevent possible clashes and/or loss of revenue due to oversold/undersold inventory opportunities. Co-ordinate the booking and launch of social media amplification campaigns with the social planning and operations team.
Once live, monitor all assigned campaigns for delivery and optimisation, with a focus on preventing revenue loss or slippage due to under-delivery. Provide Sales and/or partnership activation with campaign delivery results and benchmarks for end of campaign reporting/feedback.
Media Planning and Operations Manager in London employer: Deepstreamtech
At Economist Impact, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our Media Planning and Operations Manager role offers not only competitive benefits and opportunities for professional growth but also the chance to work with cutting-edge digital media technologies in a vibrant international environment. Join us to make a meaningful impact while collaborating with talented professionals who are passionate about delivering innovative media solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Media Planning and Operations Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the media and advertising industry, especially those who work at companies you're interested in. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past media plans and campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of media concepts and KPIs. Be ready to discuss how you've used these in previous roles, and don’t forget to ask insightful questions about their campaigns!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Media Planning and Operations Manager in London
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your proven experience in commercial digital media environments. We want to see how you've navigated the advertising landscape, so don’t hold back on sharing specific examples of your work with media plans and KPIs.
Get Technical:Familiarity with tools like Google Ad Manager and Excel is essential for us. Be sure to mention any experience you have with ad serving technologies and how you've used them to optimise campaigns. This will show us you're ready to hit the ground running!
Be Organised:We love a candidate who can juggle multiple tasks! Share how you've managed time-sensitive requests in the past and your strategies for staying organised. A little detail about your time management skills can go a long way.
Tailor Your Application:Don’t forget to customise your application for the role! Use the job description as a guide to align your skills and experiences with what we’re looking for. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Deepstreamtech
✨Know Your Media Landscape
Make sure you brush up on your understanding of the media and advertising landscape. Familiarise yourself with different formats like print, online, audio, and video. Being able to discuss these confidently will show that you’re not just a candidate, but a knowledgeable player in the field.
✨Master the Metrics
Get comfortable with KPIs and industry benchmarks before your interview. Be ready to discuss how you've achieved success metrics in past roles. This will demonstrate your analytical skills and your ability to drive results, which is crucial for the role.
✨Showcase Your Tech Savvy
Since familiarity with tools like Google Ad Manager and Excel is essential, make sure you can talk about your experience with these systems. Prepare examples of how you've used them to optimise campaigns or manage media plans effectively.
✨Communicate Clearly
Strong communication skills are key in this role. Practice articulating your thoughts clearly and concisely. Think about how you can convey complex media concepts in an easy-to-understand way, as you'll need to guide sales teams and clients through your media plans.
