At a Glance
- Tasks: Drive marketing strategies for high-profile events and engage target audiences.
- Company: Join FT Live, a dynamic division of the Financial Times.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams and manage exciting projects.
- Why this job: Make an impact in the fast-paced world of events marketing.
- Qualifications: 4-5+ years in B2B/B2C marketing with strong digital skills.
The predicted salary is between 40000 - 50000 € per year.
Requirements:
- 4–5+ years’ B2B or B2C marketing experience, ideally within events, media or agency environments
- Proven experience building and engaging audiences through multi‑channel marketing campaigns
- Strong strategic and commercial mentality, balancing creative thinking with analytical decision‑making
- Excellent copywriting and communication skills, with the ability to craft compelling audience messaging
- Strong understanding of digital marketing channels including email, social media, SEO and paid media
- Experience using CRM systems, marketing automation platforms and analytics tools including Google Analytics
- Experience creating and optimising digital content, including HTML tags, meta descriptions and keyword research
- Comfortable using marketing technologies and software tools to support targeting, automation and campaign performance
- Highly organised with the ability to manage multiple projects and deadlines in a fast‑paced environment
- Strong collaboration management and collaboration skills, with the ability to work effectively across cross‑functional teams
- (Desirable) Experience marketing premium B2B conferences, virtual events or hybrid event portfolios
- (Desirable) Familiarity with subscription, media or audience‑led business models
- (Desirable) Experience working with sponsorship or partnership marketing campaigns
What the job involves:
As Marketing Manager, Events, you will play a central role in driving the growth and success of FT Live’s high‑profile events portfolio. You will be responsible for developing and driving strategic marketing plans, identifying and engaging target audiences, and delivering compelling campaigns that maximise attendance, delegate revenue and sponsorship opportunities.
From flagship experiences including the award‑winning Global Boardroom, Business of Entertainment and Women at the Top, FT Live is one of the Financial Times Group’s fastest‑growing and most successful divisions. It sits at the forefront of the FT’s evolution as a dynamic, interactive information source across multiple platforms.
Reporting to the Head of Marketing Operations & Planning, this 12‑month parental cover role will support the B2C Senior Marketing Lead and work at the heart of FT Live’s relationship with delegates. You will collaborate closely with teams across the Financial Times to deliver integrated marketing campaigns, attract high‑quality audiences to flagship virtual and hybrid events, and contribute to delegate revenue targets and wider business objectives.
Develop and implement data‑driven, multi‑channel marketing strategies to increase event awareness, reach, delegate attendance and sponsorship revenue. Identify and target new audience segments, demonstrating market insights to refine messaging and campaign effectiveness. Lead the development of value propositions and audience messaging aligned to FT Live’s brand and event objectives.
Manage marketing budgets and optimise spend to maximise return on investment and commercial performance. Analyse audience and lead data gaps, implementing lead generation strategies to support delegate sales and revenue growth. Plan and implement integrated campaigns across email, web, digital and print advertising, SEO, social media and content marketing.
Work with internal partners to create engaging digital content and ensure consistency across all marketing touchpoints. Own and optimise the digital presence for events, including website management and customer journey optimisation. Develop strategic partnerships with media, associations and industry organisations to extend campaign reach and audience growth.
Drive community and content strategies that strengthen engagement and cross‑promote relevant events. Monitor campaign performance throughout the event lifecycle, making real‑time adjustments to maximise effectiveness. Conduct post‑event analysis to identify insights, measure return on investment and inform future campaign strategies.
Collaborate closely with Content, Delegate Sales, Commercial Sales, Operations and wider Marketing teams to deliver seamless, high‑impact campaigns and premium attendee experiences.
Marketing Manager (FT Live, 12 Month Parental Cover) in London employer: Deepstreamtech
As a Marketing Manager at FT Live, you will join a dynamic and innovative team within one of the Financial Times Group's fastest-growing divisions, where your contributions will directly impact high-profile events and audience engagement. The company fosters a collaborative work culture that values creativity and strategic thinking, offering ample opportunities for professional growth and development in a fast-paced environment. With a focus on data-driven marketing strategies and a commitment to excellence, FT Live provides a rewarding workplace that empowers employees to make meaningful contributions to the success of premium B2B events.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (FT Live, 12 Month Parental Cover) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use case studies to demonstrate how you’ve driven audience engagement and revenue growth. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like FT Live, and express your interest in working with them. Tailor your message to show how your experience aligns with their needs.
✨Tip Number 4
Keep learning! Stay updated on the latest marketing trends and tools. Consider taking online courses or attending workshops to sharpen your skills. This not only boosts your CV but also shows employers that you’re committed to professional growth.
We think you need these skills to ace Marketing Manager (FT Live, 12 Month Parental Cover) in London
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 4–5+ years of marketing experience, especially if it's in events or media. We want to see how you've built and engaged audiences through multi-channel campaigns, so don’t hold back!
Craft Compelling Messaging:Your copywriting skills are key! Use this opportunity to showcase your ability to create engaging audience messaging. Remember, we love a good story, so make your application stand out with compelling content.
Be Data-Driven:We’re all about analytics here at StudySmarter. Mention any experience you have with CRM systems, Google Analytics, or marketing automation tools. Show us how you’ve used data to drive decisions and optimise campaigns.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Deepstreamtech
✨Know Your Marketing Stuff
Make sure you brush up on your B2B and B2C marketing knowledge, especially in events and media. Be ready to discuss specific campaigns you've worked on and how you engaged audiences through multi-channel strategies.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Familiarise yourself with tools like Google Analytics and be ready to share examples of how you've optimised campaigns based on performance metrics.
✨Craft Compelling Messaging
Since excellent copywriting is key for this role, think about how you can demonstrate your ability to create engaging content. Bring examples of your work that showcase your skills in crafting audience messaging and value propositions.
✨Collaboration is Key
This role involves working closely with various teams, so be prepared to discuss your experience in cross-functional collaboration. Share specific instances where you've successfully partnered with others to achieve marketing goals.
