Marketing Activation Associate in London

Are you the kind of person who gets excited about building systems and workflows? Do you want to learn how modern GTM engines actually work — the tools, the data, the workflows — and then make them better? Are you commercially hungry, technically curious, and genuinely excited about what GenAI can do for B2B marketing? If that sounds like you, keep reading.

This role is based in our London office and is designed for someone who is early in their career but exceptionally driven — someone who wants to understand the full GTM stack and grow into a senior commercial, operations, or growth role.

• Are technically curious — you love learning new tools, building workflows, and figuring out how systems connect.
• Are commercially driven — you care about pipeline, revenue, and winning new business.
• Are genuinely excited by GenAI — not just as a buzzword, but as something you actively use and want to build with (experience with tools like Claude, ChatGPT, Cursor, or similar is a strong signal).
• Have strong communication skills and are comfortable working across Marketing, Sales, Partnerships, and RevOps.
• Are organised and data‑literate — you track what works, learn from what doesn’t, and iterate fast.
• Want a role with real ownership and progression — this role can grow into senior positions across Growth, RevOps, GTM Strategy, or Sales.

Desirable:

• Experience with GTM or marketing automation tools (e.g. HubSpot, Apollo, Dripify, or similar).
• Exposure to ABM, outbound, or demand generation in a B2B context.
• Any experience building with AI tools — personal projects, automations, scripts, or internal tools.
• Internship or early experience in growth, operations, or sales.

What the job involves:

We're scaling fast across London, Mumbai, and Austin – and we're now looking for a Marketing Activation Associate to join our Marketing team. You’ll be responsible for building, running, and improving the activation layer that turns our marketing strategy into qualified pipeline — across ABM, outbound, inbound, events, and partner‑led motions.

As a Marketing Activation Associate you’ll own Fospha’s outbound and ABM pipeline systems — designing, running, and iterating on the workflows that turn signals into conversations. You’ll work hands‑on with tools like Claude, HubSpot, and our GenAI hub, and you’ll be accountable for moving accounts through the funnel from MEL all the way to SQL.

You’ll take full ownership of existing workflows from day one and build new ones as the role matures — including leading initial sales calls and representing Fospha at industry events. This is an ambitious, high‑ownership role with a clear commission upside tied directly to the pipeline you create.

Critically, you’ll be joining a company that’s serious about GenAI. Fospha runs an active GenAI Hub where teams build MCP servers, experiment with Claude Code, and create internal tools that genuinely change how work gets done. We don’t just talk about AI — we expect you to dive in, build things, and find new ways to make our GTM machine faster and smarter.

Key Responsibilities:

• Own and architect GTM workflows - Design, build, document, and iterate on signal‑based outbound systems using Apollo, HubSpot, Dripify, and AI tooling. You treat every workflow as a system to be optimised.
• Translate intent signals into qualified pipeline - Monitor market signals — job changes, engagement data, events, inbound activity — and route accounts through enrichment workflows to activate them from MEL → MAL → MQL → SQL.
• Build with GenAI - Actively create prompts, automations, and AI‑assisted sequences that sharpen personalisation, compress cycle time, and improve conversion. You’re a builder, not a button‑presser.
• Own pipeline metrics end‑to‑end - Track and report on response rates, acceptance rates, meetings booked, and pipeline influenced.
• Connect Marketing to Sales with precision - Ensure the right accounts are enriched, correctly routed, and handed to Account Executives with full context — so no signal is wasted.
• Experiment, document, optimise - Run structured tests on messaging, sequencing, and targeting. Document what works. Turn one‑off wins into repeatable, scalable playbooks.

In addition to your core responsibilities, we expect you to be excited by the opportunity Gen AI brings and find new ways of working utilising our Gen AI hub!