At a Glance
- Tasks: Transform consumer insights into actionable strategies for brand growth.
- Company: Join a leading FMCG company passionate about consumers and innovation.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities to influence at all organisational levels.
- Why this job: Shape the future of brands while driving impactful consumer research.
- Qualifications: 10 years in consumer insights, strong analytical and leadership skills required.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- Education: Bachelor’s degree or equivalent (Social Science, Business Administration, Marketing preferred)
- Extensive experience in Consumer Insight (approximately 10 years), preferably in FMCG company
- Passion for consumers, brands and research
- Curiosity to discover, test and learn new research methodologies
- Able to synthesize data from different sources into a well-structured story with clear implications and to transform research learnings into business recommendations
- Familiar with major ad hoc techniques: Product Testing, Brand positioning, Communications development, Packaging research, NPD, social listening, quantitative and qualitative tools
- Strong knowledge and ability to conduct analysis of Continuous data sources (Nielsen Retail Panel, Kantar Household Panel)
- Experience in insights for consumer products, gained in industry and/or consulting
- Strong leadership skills with the ability to partner and communicate with stakeholders at all levels in the organization
- Analytical skills
- Proven track record of leading cross-functional teams, including influencing without direct authority
What the job involves
- You will support growth by partnering with the assigned brand/category/area of business and turning consumer and shopper insights into strategies and actions
- Develop Category and Brand strategies with the category team. Be a partner to Brand Marketing and Category Planning in the shaping of the Annual Contract across the different areas
- Generate behaviour changing insights and identify core category and brand growth opportunities via brand maintenance (product, packaging, assortment, pricing), communication development, innovation and white spaces identification
- Leverage globally implemented U&A and market structure tools to look through for regional and local consumer, shopper, market and snacking insights
- Lead market and business understanding, retail panel drivers and shopper metrics to provide detailed business understanding and identify actions, corrections or growth opportunities. Owning the performance tracking of market and shares and category forecasting process as per requirements
- Communicate in a compelling way to drive action. Base recommendations on insights from multiple sources of data and knowledge
- Create the learning plans for your category
- Maximise value and efficiency of research projects
- Proactively build and maintain effective supplier relationships
- Infuse consumer-centric mindset: consumers at the centre, agility and speed, test & learn
Manager Insights & Analytics (Meals, UK & Ireland) in London employer: Deepstreamtech
As a leading player in the FMCG sector, we pride ourselves on fostering a dynamic work environment that champions innovation and consumer-centric strategies. Our commitment to employee growth is evident through tailored development programmes and collaborative cross-functional teams, ensuring that every team member can thrive and make a meaningful impact. Located in the vibrant UK & Ireland market, we offer unique insights into consumer behaviour, empowering our employees to drive brand success while enjoying a culture that values curiosity and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Manager Insights & Analytics (Meals, UK & Ireland) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We recommend practising common interview questions and thinking about how your insights experience aligns with their needs. Show them you’re the perfect fit!
✨Tip Number 3
Don’t just wait for job openings to pop up! Be proactive and reach out to companies you admire, even if they’re not advertising roles. We love when candidates take the initiative to express their interest.
✨Tip Number 4
Follow up after interviews with a thank-you note. It’s a simple gesture that shows your appreciation and keeps you fresh in their minds. We believe this can make a big difference in the hiring process!
We think you need these skills to ace Manager Insights & Analytics (Meals, UK & Ireland) in London
Some tips for your application 🫡
Show Your Passion:Let your enthusiasm for consumer insights and research shine through in your application. We want to see that you’re not just ticking boxes but genuinely excited about the role and what it entails.
Tailor Your Story:Make sure to weave your experiences into a compelling narrative that aligns with the job description. Highlight your extensive experience in FMCG and how it relates to the insights and analytics we’re looking for.
Data is Key:Since this role involves synthesising data into actionable insights, be sure to showcase your analytical skills. Mention specific tools or methodologies you’ve used and how they’ve led to successful outcomes in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Deepstreamtech
✨Know Your Insights
Make sure you brush up on your knowledge of consumer insights, especially in the FMCG sector. Be ready to discuss specific methodologies you've used and how they’ve impacted business decisions. This shows your passion for consumers and brands.
✨Synthesize Data Like a Pro
Prepare to demonstrate your ability to synthesise data from various sources into a coherent story. Think about examples where you've turned complex data into actionable insights. This will highlight your analytical skills and storytelling ability.
✨Showcase Leadership Skills
Be ready to share experiences where you've led cross-functional teams or influenced stakeholders without direct authority. Highlighting these moments will showcase your leadership capabilities and your ability to partner effectively across different levels.
✨Communicate Compellingly
Practice how you present your insights and recommendations. Use clear, concise language and be prepared to back up your suggestions with data. Strong communication can drive action, so make sure you convey your ideas confidently.
