At a Glance
- Tasks: Lead exciting promotional campaigns and loyalty programmes to boost customer engagement.
- Company: Join a dynamic retail brand with a strong e-commerce presence.
- Benefits: Competitive salary, flexible working options, and opportunities for personal growth.
- Other info: Collaborative environment with opportunities to work across various teams.
- Why this job: Make a real impact on customer loyalty and drive business success.
- Qualifications: Experience in promotions and strong analytical skills are essential.
The predicted salary is between 45000 - 55000 € per year.
Requirements
- The ideal candidate is a hands-on operator with a blend of creative thinking and quantitative rigour, alongside a proven track record in optimising promotional performance.
- Experience managing promotions, rewards and loyalty programmes preferably within a high volume retailer with strong e-commerce presence.
- Experience of managing test and learn approaches.
- Strong quantitative and analytical skills with a deep understanding of KPIs like LTV (Lifetime Value), ROI (Return on Investment) and Incrementality.
- Proficient in analysing data; comfort with Excel & BI tools (e.g. Looker) is highly preferred.
- Excellent written and verbal communication skills, with the ability to articulate complex analysis and present actionable recommendations to senior leadership.
- Experience in a complex, cross-functional environment.
- Experience of management and developing individuals.
What the job involves
- Reporting to the Director of CRM & Loyalty, responsible for developing, executing, and analysing promotional campaigns and reward propositions designed to increase engagement, drive repeat purchases, and maximise the lifetime value of our existing customer base, all whilst hitting very clear financial payback guardrails.
- This strategic role sits in Marketing but requires cross-functional working across Commercial, Customer Analytics, Finance and Product Design and manage a comprehensive annual promotional and rewards calendar (e.g., discounts, spend and saves, credit cashback, loyalty rewards) targeted specifically at a variety of customer segments (e.g., low purchase intent, inactive, high-value).
- Oversee the entire go to market planning of a promotion, from initial concept, modelling/sizing and creative brief through execution across all channels (e.g. promo setup, testing setup, on-site messaging, email, push) and final reporting.
- Work with customer analytics to define and refine customer segments, ensuring promotions are highly personalised and targeted at the optimal time in their lifecycle to drive incrementality.
- Manage the annual budgeting and quarterly re-forecast process, working with customer analytics and finance to ensure both reporting and prediction frameworks are robust, focused on key metrics including promotional usage, incremental revenue and ROI.
- Lead the ideation and cross-functional execution of optimisation plans across Analytics, CRM, creative, on-site experience and messaging, as well as brand new offers and rewards to be tested.
Loyalty Manager in London employer: Deepstreamtech
As a Loyalty Manager at our dynamic and innovative company, you will thrive in a collaborative work culture that values creativity and analytical thinking. We offer competitive benefits, including professional development opportunities and a supportive environment that encourages personal growth, all while being part of a high-volume retail setting with a strong e-commerce presence. Join us to make a meaningful impact on customer engagement and loyalty strategies, driving success in a role that is both rewarding and pivotal to our business.
StudySmarter Expert Advice🤫
We think this is how you could land Loyalty Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on a Loyalty Manager role or can put in a good word for you.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with promotions and loyalty programmes. Bring these along to interviews to demonstrate your quantitative and analytical prowess.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors, focusing on articulating your past experiences and how they relate to the role. This will help you communicate complex ideas clearly and confidently.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to reflect your understanding of our customer engagement strategies and how you can contribute.
We think you need these skills to ace Loyalty Manager in London
Some tips for your application 🫡
Show Your Analytical Skills:Make sure to highlight your quantitative and analytical skills in your application. We want to see how you’ve used data to drive decisions, especially when it comes to KPIs like LTV and ROI. Don’t be shy about sharing specific examples!
Tailor Your Experience:When writing your application, tailor it to reflect your experience with promotions and loyalty programmes. We’re looking for someone who’s been in the trenches, so share your hands-on experiences and any creative strategies you’ve implemented.
Communicate Clearly:Your written communication skills are key! Make sure your application is clear and concise, showcasing your ability to articulate complex ideas. We love a good story, so feel free to weave in how you’ve presented actionable recommendations to senior leadership.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Deepstreamtech
✨Know Your Numbers
Brush up on your understanding of key performance indicators like LTV, ROI, and Incrementality. Be ready to discuss how you've used these metrics in past roles to optimise promotional performance.
✨Showcase Your Creativity
Prepare examples of how you've developed innovative promotional campaigns or loyalty programmes. Highlight your ability to blend creative thinking with quantitative analysis to drive results.
✨Master the Tools
Familiarise yourself with Excel and BI tools like Looker. Be prepared to discuss how you've used these tools to analyse data and make actionable recommendations in previous positions.
✨Cross-Functional Collaboration
Think of instances where you've worked across different teams, such as Marketing, Finance, or Customer Analytics. Be ready to explain how you navigated complex environments and contributed to successful outcomes.
