At a Glance
- Tasks: Lead product marketing for core energy products, from strategy to execution.
- Company: Join a dynamic team focused on innovative energy solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on elevating team performance.
- Why this job: Make a real impact in the energy sector with your marketing expertise.
- Qualifications: Proven product marketing experience, strong writing skills, and AI tool proficiency.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- Full proficiency in product marketing, developed through considerable experience in a B2B environment
- Proven track record of owning positioning, messaging, and go-to-market strategy for a product or product line
- World-class writing: you can take complex product or market detail and turn it into copy that is clear, compelling, and accurate
- Track record of moving commercial outcomes — not just shipping assets
- Experience guiding and elevating the work of others, formally or informally
- AI-native: you use AI tools daily to accelerate your work, and you know when to override them
- Clear, structured communicator — especially in writing
- Operates with senior judgement without needing a management title
- (Desirable) Experience in energy, fintech, or another regulated or complex sector
- (Desirable) Experience working in a product-led business where marketing and product are tightly integrated
- (Desirable) Experience building a product marketing function or discipline from an early stage
- (Desirable) Familiarity with broker or intermediary channel models
- (Desirable) Experience using customer and sales data to sharpen ICP and segment definitions
If you’re excited about this role but not sure you meet every requirement, we’d still love to hear from you. Your unique perspective could be exactly what we’re looking for.
What the job involves
We're hiring a Lead Product Marketer. Your job is to help lead marketing for tem's core energy products, from foundational strategy to world-class execution, and raise the standard of everything that goes out the door. This is an expert role with no direct reports. It exists because our product marketing function needs someone who can own the positioning, build the infrastructure, and set the quality bar for product launches and our underlying product marketing infrastructure.
You will share ownership of tem's product marketing portfolio alongside another senior PMM. Together you support the credibility service across the company, as well as directly supporting our Payments, Invoicing, Integration, Sell, and P442 features, and share responsibility for the foundational infrastructure and PMM framework that supports all engines.
You will build the materials commercial teams depend on: ICPs, value propositions, battle cards, messaging docs, product decks, and launch playbooks. You will define how we go to market for new features and products. And you will be the person who makes the whole marketing team better at product marketing through the quality of your thinking and your output.
You work closely with the Product team, Commercial leads, and the Growth Manager. You operate with senior scope and are expected to bring strategic clarity and executional excellence in equal measure.
Key Responsibilities
- Own the positioning and messaging for RED and RED Plus across our broker and buyer segments
- Build and maintain the foundational product marketing infrastructure: ICP definitions, value propositions, customer segmentation, messaging hierarchies, and positioning documents
- Define and evolve our go-to-market approach for new features, products, and segments
- Use market knowledge, competitive intelligence, and customer insight to keep our positioning sharp and differentiated
- Lead the end-to-end production of product marketing materials: battle cards, sales decks, one-pages, feature explainers, launch assets, and email copy
- Set and uphold quality standards for all product marketing output — including work produced by others
- Ensure all materials reflect accurate product detail, consistent brand voice, and clear commercial intent
- Ship on time and within sprint cycles. Own your commitments
- Partner with Product to get close to the roadmap and translate technical detail into commercial narratives early
- Equip commercial teams with the materials and context they need to have better conversations with brokers and buyers
- Evangelise product marketing across the growth team: help others understand what good looks like and why it matters
- Guide and elevate the work of more junior product marketers when they are in the team
- Contribute to ICP development and customer segmentation using first-party data, sales insight, and market research
- Stay ahead of how our competitive landscape is shifting and bring that context into positioning decisions
- Work AI-natively: use AI tools to accelerate research, drafting, and iteration without sacrificing quality or judgement
This role is succeeding when:
- Foundational product marketing materials exist, are actively used by commercial teams, and are kept up to date
- Commercial teams feel equipped and confident going into conversations with brokers and buyers
- Product launches are executed on time with clear, well-crafted collateral
- RED's positioning is differentiated, well-understood internally, and resonating with target segments
- The quality of product marketing output across the team improves
- Sprint delivery rate exceeds 80% of committed tasks
Lead Product Marketing Manager in London employer: Deepstreamtech
As a Lead Product Marketing Manager at our innovative energy company, you will thrive in a dynamic work culture that values creativity and collaboration. We offer competitive benefits, including professional development opportunities and a commitment to employee growth, ensuring you can elevate your skills while making a meaningful impact on our core products. Join us in a location that fosters a vibrant community and a forward-thinking approach to product marketing, where your expertise will help shape the future of our offerings.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what we do and how you can contribute to our success!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role. We want to hear how you can elevate our product marketing game.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. We’re excited to hear from you!
We think you need these skills to ace Lead Product Marketing Manager in London
Some tips for your application 🫡
Show Off Your Writing Skills:Since world-class writing is a must for this role, make sure your application showcases your ability to turn complex ideas into clear and compelling copy. Use your cover letter to demonstrate how you can communicate effectively, just like you would in the job.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience in product marketing, especially in B2B environments. We want to see how your background aligns with our needs, so be specific about your achievements.
Highlight Your Strategic Thinking:This role requires someone who can operate with senior judgement. In your application, share examples of how you've owned positioning and go-to-market strategies in the past. Show us that you can think strategically and execute flawlessly.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Deepstreamtech
✨Know Your Product Inside Out
Before the interview, dive deep into the company's products, especially the core energy offerings. Understand their unique selling points and how they fit into the market. This will help you articulate your vision for positioning and messaging during the interview.
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples that demonstrate your ability to simplify complex concepts. Whether it's product descriptions, marketing materials, or case studies, having tangible examples will showcase your world-class writing skills.
✨Be Ready to Discuss Strategy
Think about your past experiences where you've successfully owned go-to-market strategies. Be prepared to discuss specific examples of how you've moved commercial outcomes and what metrics you used to measure success. This will highlight your strategic thinking and executional excellence.
✨Emphasise Your AI Proficiency
Since the role requires working AI-natively, be ready to discuss how you've used AI tools in your previous roles. Share specific instances where these tools have accelerated your work and how you know when to override them for quality assurance.
