At a Glance
- Tasks: Lead performance marketing strategies to drive digital growth across UK and European channels.
- Company: Urban Outfitters, a vibrant brand at the forefront of digital innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Join a fast-paced team that values creativity and data-driven decision-making.
- Why this job: Be a key player in shaping the future of digital marketing and influencing senior management.
- Qualifications: Proven experience in performance marketing and strong analytical skills.
The predicted salary is between 70000 - 90000 € per year.
Requirements
- A demonstrated track record of delivering measurable results through advanced audience targeting, segmentation strategies, and an in-depth understanding of platforms like Google, Meta, and TikTok.
- You must be commercially astute, data-obsessed, and capable of blending marketing metrics with site funnel data to make fast-paced, high-impact decisions.
- The ability to act as a "digital evangelist," raising the profile of performance marketing across the business and influencing senior management through concise, evidence-based communication.
- Proficiency in developing long-term digital plans and a proactive approach to adopting emerging technologies and industry trends, such as AI/AEO.
- Exceptional analytical and project-management skills, with the ability to navigate complex reporting systems (e.g., MicroStrategy, Qlik, or Looker) to pull and summarize key performance insights.
- The ability to thrive in a fast-paced, entrepreneurial environment, managing multiple tasks under strict deadlines while maintaining high attention to detail.
What the job involves
- As the Head of Performance Marketing, you are the strategic architect of Urban Outfitters' digital growth across UK and European online channels.
- Reporting to the Ecommerce Director, you will champion performance marketing within the business, serving as a brand ambassador who balances commercial heavyweight decision-making with creative flair.
- You will lead a high-performing team and manage external agency partners to diversify the marketing mix, maximize ROI, and foster a vibrant "test and learn" culture that keeps UO at the forefront of the digitally native landscape.
- Own the end-to-end strategic direction for customer acquisition and retention, identifying new opportunities to diversify the marketing mix and drive sustainable digital sales growth.
- Set and define budgets with senior stakeholders, meticulously managing channel optimization to ensure effective customer cost management and maximum LTV.
- Guide, mentor, and develop the performance marketing team, ensuring they are accountable for their numbers while leading by example through collaboration and respect.
- Build strong cross-functional relationships, specifically aligning with the CRM team and on-site production teams to optimize acquisition funnels and ensure a seamless, personalized customer journey.
- Instill a rigorous "test and learn" environment, relying heavily on statistical analysis and performance data to back up all strategic decision-making and roadmap inputs.
- Oversee multiple external agency partners across various EU markets and channels, ensuring they meet KPIs and align with UO's overarching brand strategy.
Head of Performance Marketing in London employer: Deepstreamtech
Urban Outfitters is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Head of Performance Marketing role. With a strong emphasis on employee growth and development, you will have the opportunity to lead a high-performing team while championing performance marketing across UK and European channels. The company promotes a vibrant 'test and learn' environment, encouraging creativity and strategic thinking, all within a fast-paced, entrepreneurial setting that values data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in performance marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can elevate their performance marketing game and back it up with data-driven insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Performance Marketing in London
Some tips for your application 🫡
Show Your Data-Driven Side:Make sure to highlight your experience with audience targeting and segmentation strategies. We love seeing how you've used data to drive results, so don’t hold back on those metrics!
Be a Digital Evangelist:In your application, let us know how you've influenced others in your previous roles. We want to see your ability to communicate effectively and raise the profile of performance marketing within a business.
Embrace Emerging Technologies:Mention any experience you have with new tech trends like AI or AEO. We’re keen on candidates who are proactive about adopting these innovations, so share your insights and experiences!
Keep It Concise and Impactful:When writing your application, be clear and to the point. We appreciate concise communication that gets straight to the evidence-based results you've achieved. Remember, we want to see your impact!
How to prepare for a job interview at Deepstreamtech
✨Know Your Numbers
Make sure you come prepared with specific metrics and results from your previous roles. Be ready to discuss how you've used audience targeting and segmentation strategies to drive measurable results, especially on platforms like Google, Meta, and TikTok.
✨Be a Digital Evangelist
Showcase your ability to communicate complex marketing concepts in a concise and impactful way. Prepare examples of how you've influenced senior management or cross-functional teams through evidence-based communication, highlighting your role as a brand ambassador.
✨Embrace the 'Test and Learn' Culture
Demonstrate your proactive approach to adopting emerging technologies and trends. Share experiences where you've instilled a test and learn environment in your team, using statistical analysis to back up your decisions and drive digital growth.
✨Master Project Management
Highlight your exceptional analytical and project-management skills. Be ready to discuss how you've navigated complex reporting systems to pull key performance insights and how you manage multiple tasks under tight deadlines while maintaining attention to detail.
