At a Glance
- Tasks: Lead B2B marketing strategies to enhance healthcare engagement and improve patient outcomes.
- Company: Dynamic healthcare company focused on innovative weight management solutions.
- Benefits: Competitive salary, leadership opportunities, and a chance to make a real impact.
- Other info: Collaborative environment with strong focus on personal and professional growth.
- Why this job: Shape the future of healthcare marketing and drive meaningful change in patient care.
- Qualifications: 8-10 years in B2B marketing, preferably with healthcare experience.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- Experienced: in B2B marketing (8-10 years experience) with a strong growth background
- Healthcare-savvy: Experience working with NHS, healthcare systems, or GPs is a strong plus
- Data-driven: You balance creativity with performance insights and act on analytics
- Strategic & hands-on: Comfortable operating at both high-level strategy and execution
- Collaborative: Strong stakeholder management skills and the ability to build trusted partnerships
- Mission-aligned: Passionate about improving health outcomes and access to care
What the job involves
To support our growing business, we are looking for a Director of B2B Marketing who is ready to make an impact in the healthcare space. This is a great opportunity to shape how clinicians engage with our services and ultimately, improve lives.
You bring leadership, vision, and a drive for impact, combined with humility and collaboration. As Head of Marketing you will connect our evidence-based weight management services to NHS GPs, driving high-quality referrals that directly impact patient outcomes.
Reporting to the UK Managing Director, this is a strategic and hands-on role that leads our B2B marketing efforts. You will lead, mentor, and influence a broad stakeholder group, including senior NHS leaders, sales and clinical teams, data teams, and external PR and public affairs agencies.
As a marketing expert and experienced leader, you’ll drive bold, measurable campaigns that advance Oviva’s growth and brand impact.
- Design and execute multi-channel B2B campaigns that increase NHS GP referrals for Oviva’s tier 3 services
- Lead data-driven performance strategies, continuously refining efforts to exceed lead generation KPIs
- Manage and optimise campaign pipelines using Marketing Cloud Salesforce
- Collaborate with data teams to deliver insight-driven strategy reporting
- Craft compelling content and communications tailored to healthcare professionals
- Oversee budget allocation to maximise marketing ROI
- Lead external partnerships (PR and political affairs) to enhance brand positioning and credibility
Head of B2B Marketing in London employer: Deepstreamtech
At Oviva, we pride ourselves on being an exceptional employer that champions innovation and collaboration in the healthcare sector. Our dynamic work culture fosters professional growth through mentorship and strategic leadership opportunities, allowing you to make a tangible impact on health outcomes while working alongside passionate colleagues. Located in the heart of the UK, we offer a unique chance to engage with NHS leaders and shape the future of healthcare marketing, all while enjoying a supportive environment that values creativity and data-driven insights.
StudySmarter Expert Advice🤫
We think this is how you could land Head of B2B Marketing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare sector and let them know you're on the lookout for opportunities. Attend industry events or webinars to meet potential employers and showcase your passion for improving health outcomes.
✨Tip Number 2
Get your hands dirty with some research! Familiarise yourself with the latest trends in B2B marketing within the healthcare space. This will not only help you in interviews but also show that you're genuinely interested in making an impact.
✨Tip Number 3
Practice your pitch! Prepare a compelling story about your past successes in B2B marketing, especially those that relate to NHS or healthcare systems. We want to hear how you've driven results and built partnerships that matter.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our mission to improve health outcomes and access to care.
We think you need these skills to ace Head of B2B Marketing in London
Some tips for your application 🫡
Show Your B2B Marketing Experience:Make sure to highlight your 8-10 years of B2B marketing experience in your application. We want to see how you've driven growth and made an impact in previous roles, especially in the healthcare sector.
Be Data-Driven:We love a candidate who balances creativity with data insights! Share examples of how you've used analytics to inform your marketing strategies and improve performance. It’s all about those measurable results!
Tailor Your Content:Craft your application to resonate with our mission of improving health outcomes. Use language that speaks to healthcare professionals and show us how you can connect with NHS GPs effectively.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to lead our B2B marketing efforts.
How to prepare for a job interview at Deepstreamtech
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially in the healthcare sector. Be ready to discuss specific campaigns you've led and how they drove results. Highlight your experience with NHS or GPs, as this will show you're a great fit for the role.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you've used data to inform your marketing strategies. Bring examples of how you've balanced creativity with performance insights. This will demonstrate that you can make informed decisions that lead to measurable outcomes.
✨Emphasise Collaboration Skills
Since this role involves working with various stakeholders, be ready to share examples of how you've built trusted partnerships in the past. Discuss your approach to managing relationships with senior leaders and teams, showcasing your collaborative spirit.
✨Align with Their Mission
Research the company's mission and values, particularly around improving health outcomes. During the interview, express your passion for making a difference in healthcare. This alignment will resonate well with the interviewers and show that you're genuinely interested in the role.
