At a Glance
- Tasks: Drive revenue growth by managing and executing innovative marketing campaigns.
- Company: Join a dynamic B2B SaaS company focused on cutting-edge demand generation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on career advancement and personal growth.
- Why this job: Be at the forefront of marketing innovation and leverage AI to make an impact.
- Qualifications: Experience in demand generation and strong analytical skills are essential.
The predicted salary is between 50000 - 65000 € per year.
We are looking for a highly analytical, tech-savvy Demand Generation Manager to join our team. In this role, you are the driver of our revenue engine. As our Demand Generation Manager, you will own the strategy and execution across the entire buyer journey. You will build, automate and scale our marketing campaigns to ensure our Go-To-Market strategy operates reliably and generates consistent pipeline.
By bridging the gap between marketing and sales, you will own our complete marketing tech stack, launch full-funnel campaigns, orchestrate ABM programs, and leverage emerging AI technologies to drive growth. If you love using data to inform strategy, obsess over conversion rates and enjoy building automated campaigns that deliver highly qualified leads to sales, this is the role for you.
Campaign & Marketing Operations
- Workflow & Campaign Management: Build and execute campaigns, automated nurture flows and robust lead routing rules.
- Content Distribution & Syndication: Partner with the wider marketing team to distribute high-value content (reports, guides, webinars) across multiple channels to capture demand and generate net-new leads.
- Event & Field Marketing Support: Support our physical event strategy by driving pre-event meeting bookings, managing lead retrieval processes on-site and ensuring rapid, automated post-event follow-up.
- Systems & Data: Maintain marketing database health, ensure GDPR compliance, and use Zapier to connect our tech stack for seamless data flow.
- Webinar Execution: Manage the technical setup, promotion, and delivery of our webinars to drive engagement and net-new leads.
Website & Organic Growth
- CMS Management: Own the website CMS, keeping content fresh and ensuring pages are optimized for lead capture.
- SEO Strategy: Perform regular SEO audits, resolve site issues, track keyword performance, and explore emerging LLM/AI search optimization strategies.
Paid Media & Performance Marketing
- Platform Strategy: Manage budget allocation, strategy, and execution across Paid Search and Social (Google Ads, LinkedIn, Meta).
- Optimization & Retargeting: Build behavior-based retargeting flows and continuously optimize campaigns for ROAS and Customer Acquisition Cost (CAC).
Pipeline Management & Lifecycle
- Lead Scoring & Routing: Build behavioral lead scoring models in HubSpot/Salesforce/Apollo to ensure Sales only speaks to highly qualified prospects.
- Data & Attribution: Drive multi-touch attribution reporting and manage data enrichment tools (Apollo) to ensure pipeline hygiene.
Outbound & Account-Based Marketing (ABM)
- Outbound Strategy: Manage outbound automation workflows, safeguard domain health, and partner with Sales to build intent-driven campaigns around Target Account Lists (TAL).
- Sales Enablement: Create automated alerts so sales reps know exactly when target accounts exhibit buying signals.
Conversion Rate Optimization (CRO) & Experimentation
- Testing & Optimization: Design and run continuous A/B tests across landing pages, forms and emails to maximize conversion rates.
- Funnel Analysis: Analyze web analytics (Google Analytics, etc.) to identify and resolve friction points in the buyer's journey.
Innovation & AI
- AI Automation: Leverage tools like Zapier, Apollo and Claude to scale personalized outreach and automate manual marketing tasks.
- Programmatic SEO: Build scalable, template-driven website pages targeted at high-value, long-tail keywords.
Analytics & Revenue Leadership
- Reporting & Analytics: Deliver comprehensive operational reporting, monthly KPIs and full-funnel retro reporting to leadership.
- Commercial Alignment: Partner closely with Sales for cross-functional alignment and to present data-driven findings that translate into immediate action plans.
Experience and Skills
- Proven experience in Demand Generation, Growth Marketing or Marketing Operations within a B2B SaaS environment.
- Strong hands-on experience with HubSpot (bonus points for Salesforce experience), particularly in building campaigns, workflows, and lead routing.
- A highly analytical mindset with a solid understanding of full-funnel reporting, multi-touch attribution and lead scoring.
- Experience managing paid media budgets and optimizing for CAC/ROAS.
- Comfortable using tools like Zapier to automate tasks and connect platforms.
- A strong foundation in SEO, CRO and website CMS management.
- A forward-thinking approach to leveraging AI tools, like Claude, to speed up execution and improve campaign performance.
- Excellent communication skills, with the ability to translate data into actionable insights for the commercial leadership team.
Demand Generation Manager in London employer: Deepstreamtech
Join a dynamic and innovative team as a Demand Generation Manager, where your analytical skills and tech-savvy approach will drive our revenue engine. We offer a collaborative work culture that values creativity and data-driven decision-making, alongside opportunities for professional growth in a fast-paced B2B SaaS environment. Located in a vibrant area, you'll enjoy the unique advantage of working with cutting-edge AI technologies while contributing to impactful marketing strategies that resonate across the entire buyer journey.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is a great way to demonstrate your analytical mindset and tech-savvy nature, which are key for a Demand Generation Manager.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to share insights, engage with industry content, and connect with potential employers. Make sure your profile is up-to-date and reflects your expertise in demand generation and marketing operations.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your experience with tools like HubSpot and your understanding of full-funnel reporting. It shows you're serious about joining our team!
We think you need these skills to ace Demand Generation Manager in London
Some tips for your application 🫡
Show Your Analytical Side:Since we're on the lookout for a highly analytical Demand Generation Manager, make sure to highlight your data-driven approach in your application. Share specific examples of how you've used data to inform your marketing strategies and improve conversion rates.
Tailor Your Experience:We want to see how your past experiences align with our needs. Be sure to tailor your application to showcase your hands-on experience with tools like HubSpot and any relevant B2B SaaS marketing operations you've managed. This will help us see you as a perfect fit!
Get Creative with Campaigns:As someone who will be building and executing campaigns, don’t shy away from sharing your creative ideas! Include examples of successful campaigns you've run, especially those that involved automation or innovative strategies using AI technologies.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining the StudySmarter team!
How to prepare for a job interview at Deepstreamtech
✨Know Your Tech Stack
Familiarise yourself with the marketing tech stack mentioned in the job description, especially HubSpot and any other tools like Zapier. Be ready to discuss how you've used these platforms in past roles to build campaigns and automate processes.
✨Showcase Your Analytical Skills
Prepare to share specific examples of how you've used data to inform your marketing strategies. Highlight any experience you have with multi-touch attribution and conversion rate optimisation, as these are key aspects of the role.
✨Demonstrate Campaign Success
Bring concrete examples of successful campaigns you've executed, particularly those that involved full-funnel strategies or ABM programs. Be ready to discuss the results and what you learned from each campaign.
✨Stay Ahead with AI Trends
Research emerging AI technologies relevant to demand generation. Be prepared to discuss how you’ve leveraged AI tools in your previous roles to enhance campaign performance and streamline processes.
