At a Glance
- Tasks: Drive customer engagement and retention through innovative marketing campaigns and strategic initiatives.
- Company: Join a dynamic B2B SaaS company focused on customer success and advocacy.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and customer experience.
- Why this job: Make a real impact by turning satisfied customers into passionate advocates.
- Qualifications: 3+ years in customer marketing with strong communication and project management skills.
The predicted salary is between 50000 - 65000 € per year.
Requirements
- 3+ years of experience in customer marketing, lifecycle marketing, or related marketing roles in B2B SaaS
- Proven ability to build and execute marketing campaigns to drive customer engagement, retention, and expansion
- An AI-first mindset, with the ability to continuously leverage AI tools to simplify processes, streamline workflows, boost efficiency, and drive measurable business impact
- Strong communication skills, both written and verbal
- Experience working cross-functionally with Sales, Customer Success, and Product Marketing
- Comfortable managing multiple programs and stakeholders across regions
- Experience with tools such as Salesforce, Marketo, and customer marketing platforms
- Strong organizational and project management skills
- Experience managing events, campaigns, and customer programs
- Data-driven mindset with the ability to measure and communicate impact
- High-energy, proactive, and execution-oriented
What the job involves
- We’re looking for a strategic and execution-focused Customer Marketing Manager to drive retention, expansion, and advocacy across Emplifi’s customer base.
- This role will focus on turning satisfied customers into long-term partners and active advocates.
- You will own programs that increase customer engagement, drive cross-sell and upsell opportunities, and build a strong pipeline of customer proof to support growth.
- You will play a critical role in ensuring Emplifi delivers value beyond the product—creating meaningful customer experiences that strengthen relationships and drive measurable business outcomes.
- Work closely with leadership across Marketing, Customer Success, Sales, and Product to drive customer engagement, retention, and expansion across Emplifi’s customer base.
- Partner with Product Marketing to develop and execute programs that ensure customers are realizing value from the platform, increasing adoption and long-term retention.
- Drive campaigns and initiatives that support cross-sell and upsell opportunities, partnering with Sales and Customer Success to identify and activate expansion opportunities.
- Drive reuse of demand generation campaigns and assets for customer audiences, tailoring messaging to support retention and expansion.
- Scale Emplifi’s customer advocacy program, including case studies, testimonials, reviews, and reference management.
- Identify, engage, and nurture customer champions, turning satisfied customers into active advocates and contributors.
- Drive creative and engaging customer marketing activities across regions, balancing global consistency with local relevance.
- Research, plan, and manage customer engagement programs, including webinars, roundtables, and virtual and in-person events.
- Establish and run customer advisory boards in partnership with Product and Customer Success to ensure customer feedback informs product direction.
- Support the strategy and execution of customer-focused events, including Emplifi’s user conference and regional activations.
- Identify and engage third-party experts, partners, and customers to strengthen credibility and deepen relationships.
- Manage program execution end-to-end, including logistics, vendors, and budgets, ensuring high-quality delivery across all initiatives.
Customer Marketing Manager in London employer: Deepstreamtech
Emplifi is an exceptional employer that fosters a dynamic and collaborative work culture, where innovation and creativity are at the forefront. As a Customer Marketing Manager, you will have the opportunity to drive impactful marketing strategies while working alongside talented professionals in a supportive environment that prioritises employee growth and development. With a focus on leveraging AI tools and data-driven insights, Emplifi empowers its employees to make meaningful contributions that enhance customer experiences and drive business success.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns. This gives potential employers a taste of what you can do and how you drive results.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; pitch your ideas to companies you admire. They might not be hiring, but your initiative could land you a role.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the extra step. Tailor your application to highlight how your experience aligns with our customer marketing goals.
We think you need these skills to ace Customer Marketing Manager in London
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 3+ years in customer marketing or related roles. We want to see how you've built and executed campaigns that drove engagement and retention, so don’t hold back on the details!
Be Data-Driven:We love a good data story! Share examples of how you've measured impact in your previous roles. Show us how you’ve used data to drive decisions and improve customer experiences.
Communicate Clearly:Strong communication skills are key for this role. Use clear and concise language in your application. We want to see your personality shine through while keeping it professional!
Tailor Your Application:Don’t just send a generic application. Tailor your CV and cover letter to reflect the specific requirements of the Customer Marketing Manager role. We’re looking for someone who understands our mission and can connect with our customers!
How to prepare for a job interview at Deepstreamtech
✨Know Your Customer Marketing Inside Out
Make sure you brush up on your customer marketing knowledge, especially in the B2B SaaS space. Be ready to discuss specific campaigns you've executed that drove engagement and retention. Highlight your experience with tools like Salesforce and Marketo, as these will be crucial in your role.
✨Showcase Your AI Mindset
Since an AI-first mindset is key for this position, come prepared with examples of how you've leveraged AI tools in your previous roles. Discuss how these tools helped simplify processes or boost efficiency, and be ready to share measurable outcomes from your initiatives.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams like Sales and Customer Success. Prepare anecdotes that showcase your ability to collaborate across functions. Talk about how you’ve managed multiple stakeholders and ensured everyone was aligned towards common goals.
✨Be Data-Driven and Results-Oriented
Emphasise your data-driven approach by discussing how you've measured the impact of your marketing campaigns. Bring along any metrics or KPIs that demonstrate your success in driving customer engagement and retention. This will show that you can not only execute but also analyse and optimise your efforts.
