At a Glance
- Tasks: Lead and optimise Chip's in-house CRM studio for flawless campaign execution.
- Company: Join a dynamic team at Chip, focused on growth and innovation.
- Benefits: Competitive salary, career development opportunities, and a collaborative work environment.
- Other info: Opportunity to mentor a small team and enhance your leadership skills.
- Why this job: Make a real impact by driving growth through innovative CRM strategies.
- Qualifications: Experience in CRM production and strong technical skills in Braze and data management.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- Demonstrable experience in CRM production, operations, or technical marketing — ideally in a high-growth, data-driven environment
- Deep, hands-on knowledge of Braze (certification a plus), including Canvas, Liquid, segmentation, catalogues, and data structures
- Strong understanding of CRM QA, deliverability principles, and multi-channel communication build processes
- Confident working with data (SQL, Liquid, JSON, event structures) and partnering with technical teams
- Proven ability to manage, mentor, or lead a small team, with strong organisational and prioritisation skills
- Detail-obsessed, reliable, and driven to build systems that scale
- Curious, proactive, and passionate about elevating the standard of CRM craft within an organisation
What the job involves
- We’re looking for a CRM Build Lead to build and run Chip’s in-house CRM studio, a centre of excellence responsible for flawless campaign execution, world-class QA, and the technical optimisation of all growth-related communications in Braze.
- This is a senior, hands-on leadership role.
- You’ll oversee the end-to-end delivery of our growth communications across email, in-app, push, and content cards, ensuring every message is built to the highest standard, delivered to the right audience, and grounded in best-practice technical set-up.
- You’ll guide a small team, establish robust production workflows, and drive continuous improvements across our build components and QA processes.
- You’ll partner closely with Growth, Product, Data, and Engineering, translating strategy into seamless execution, while ring-fencing the wider CRM Team from operational and service comms work, allowing the team to focus exclusively on driving growth outcomes.
- Lead and develop Chip’s dedicated CRM Production Team, overseeing workflow, prioritisation, and team development.
- Translate growth strategies into precise, timely, and technically flawless CRM execution.
- Establish and enforce best-practice standards across build, execution and QA.
- Own the build, testing, and deployment of all growth-focused campaigns and automations in Braze.
- Design and maintain modular components, templates, and naming conventions that enhance speed and consistency.
- Ensure every campaign meets strict technical, regulatory, and performance requirements.
- Implement a rigorous multi-stage QA framework covering logic, data, rendering, targeting, and tracking.
- Partner with CRM Operations to ensure attributes, events, and catalogues are reliable and scalable.
- Identify opportunities to enhance the performance, efficiency, or sophistication of our CRM output.
- Explore and implement new Braze features, integrations, and technical advancements that elevate our growth communications.
- Drive A/B testing structure, documentation, and optimisation frameworks across journeys and channels.
- Work with Growth to interpret briefs and convert strategy into precise technical implementations.
- Provide clear communication around timelines, dependencies, blockers, and delivery expectations.
CRM Build Lead in London employer: Deepstreamtech
At Chip, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a CRM Build Lead, you will have the opportunity to lead a dedicated team in our in-house CRM studio, driving growth through cutting-edge technology and best practices. With a strong emphasis on employee development, collaboration, and a commitment to excellence, Chip offers a rewarding environment where your contributions directly impact our success.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Build Lead in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! If you’ve got experience with Braze or CRM systems, consider creating a mini-project or case study to showcase your expertise. It’s a great way to stand out!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM operations. We all know how important it is to demonstrate your hands-on knowledge and leadership skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace CRM Build Lead in London
Some tips for your application 🫡
Show Off Your CRM Skills:Make sure to highlight your experience in CRM production and operations. We want to see your hands-on knowledge of Braze and how you've used it in a data-driven environment. Don’t hold back on the details!
Be Data-Driven:Since we’re all about data, demonstrate your confidence in working with SQL, Liquid, and JSON. Share examples of how you’ve partnered with technical teams to drive results. This will show us you’re the right fit for our growth-focused role.
Leadership Matters:If you’ve managed or mentored a team before, let us know! We’re looking for someone who can lead our CRM Production Team effectively. Share your organisational skills and how you prioritise tasks to keep everything running smoothly.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Deepstreamtech
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of Braze, especially the features mentioned in the job description like Canvas, Liquid, and segmentation. Being able to discuss these in detail will show that you're not just familiar with the tool but can also leverage it effectively.
✨Showcase Your Leadership Skills
Prepare examples of how you've managed or mentored a team in the past. Highlight your organisational skills and how you've prioritised tasks to meet deadlines. This will demonstrate your capability to lead Chip’s dedicated CRM Production Team.
✨Be Data-Driven
Since the role requires a strong understanding of data, be ready to discuss your experience with SQL, JSON, and event structures. Bring examples of how you've used data to drive decisions or improve campaign performance in previous roles.
✨Emphasise Continuous Improvement
Talk about your proactive approach to enhancing processes. Share any experiences where you've identified opportunities for improvement in CRM output or QA processes. This aligns perfectly with the role's focus on driving continuous improvements across build components.
