At a Glance
- Tasks: Lead OakNorth's content strategy, creating engaging and insightful content across various financial topics.
- Company: Join a dynamic fintech company focused on innovation and growth.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborative environment with a focus on creativity and continuous improvement.
- Why this job: Make an impact by transforming complex financial topics into accessible stories that attract and educate customers.
- Qualifications: Proven writing experience, strong storytelling skills, and a curious mindset.
The predicted salary is between 40000 - 50000 € per year.
Requirements
- Proven experience as a content writer, journalist or editorial lead, ideally covering complex or technical topics
- Strong writing and storytelling skills, with the ability to engage and educate different audiences
- Experience creating long-form content, thought leadership or editorial pieces rather than short-form ad copy
- Ability to simplify complex subjects while maintaining accuracy and credibility
- A curious mindset and confidence interviewing stakeholders or subject matter experts
- Clear, structured thinking and strong attention to detail
- Comfortable managing multiple pieces of content across different products and themes
- Experience in fintech, financial services or B2B is a plus, but not essential
What the job involves
- Lead OakNorth’s organic content strategy across Lending, Business Banking and Personal Savings
- Create high-quality, search-led and insight-driven content that attracts, educates and converts customers over time
- Shape how content drives measurable organic growth, including developing evergreen assets, thought leadership, conversion-led guides and flagship pieces
- Work closely with Product Marketing, Growth, Product and Commercial teams to turn complex financial topics into clear, compelling narratives
- Own and evolve OakNorth’s organic content strategy
- Create high-quality editorial content across Lending, Business Banking and Personal Savings
- Write engaging long-form pieces such as articles, blogs, guides, explainers, reports and lead magnets
- Develop thought leadership content that positions OakNorth as an expert
- Translate complex financial products, customer problems and market trends into clear, accessible stories
- Identify high-impact content opportunities using SEO insights, customer research, commercial priorities and AI-assisted analysis
- Use AI tools responsibly to accelerate research, generate structured first drafts, refine clarity, and optimise existing content
- Continuously test and improve content performance using data and AI-supported optimisation techniques
- Work with cross-product subject matter experts to ensure content is accurate, insightful and customer-focused
- Identify content opportunities based on customer questions, market trends and commercial priorities
- Plan and contribute to editorial themes and content calendars
- Edit, refine and elevate content to maintain clarity, consistency and quality across channels
- Maintain and help evolve OakNorth’s tone of voice across customer-facing content
What success looks like:
- More customers discovering OakNorth through high-quality, engaging content
- Customers having a clearer understanding of what OakNorth does and how our products help them
- Strong engagement with content, measured through readership, time spent, downloads and return visits
- OakNorth being recognised as a trusted voice across lending, business banking and personal savings
- A consistent pipeline of thoughtful, relevant content that supports growth and brand credibility
- Strong collaboration with Product Marketing, Growth and Commercial teams to ensure content supports wider business goals
Content Marketer in London employer: Deepstreamtech
At OakNorth, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Content Marketer, you will have the opportunity to shape our organic content strategy while working alongside talented professionals in the fintech sector, ensuring your contributions directly impact our growth. We offer a supportive environment that encourages continuous learning and development, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketer in London
✨Tip Number 1
Network like a pro! Reach out to people in the fintech and content marketing space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best long-form content, thought leadership pieces, and any editorial work you've done. Make sure it’s easy to navigate and showcases your ability to simplify complex topics—this is key for us at OakNorth!
✨Tip Number 3
Don’t just apply—engage! When you find a role that excites you, reach out to the team on LinkedIn. Ask insightful questions about the company or the role. This shows your genuine interest and can help you stand out from the crowd.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in content marketing and fintech. Use AI tools to enhance your research and writing process. This not only boosts your skills but also demonstrates your commitment to growth, which we value at OakNorth.
We think you need these skills to ace Content Marketer in London
Some tips for your application 🫡
Show Off Your Writing Skills:Make sure your application showcases your writing prowess. Include samples of long-form content you've created, especially if it simplifies complex topics. We want to see how you engage and educate different audiences!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience in content creation, especially in fintech or B2B. Show us how your skills align with our needs at OakNorth.
Be Clear and Structured:We love clear, structured thinking! Ensure your application is well-organised and easy to read. Use headings, bullet points, and concise language to make your points stand out.
Apply Through Our Website:Ready to take the plunge? Apply through our website for the best chance of getting noticed. We can’t wait to see how you can contribute to our content strategy!
How to prepare for a job interview at Deepstreamtech
✨Know Your Content Inside Out
Before the interview, dive deep into OakNorth’s content and understand their tone of voice. Familiarise yourself with their existing articles, blogs, and guides, especially those related to Lending, Business Banking, and Personal Savings. This will help you speak confidently about how you can contribute to their content strategy.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your storytelling abilities. Be ready to discuss how you've simplified complex topics in the past and engaged different audiences. This is your chance to demonstrate your writing prowess and editorial judgement.
✨Be Ready to Discuss SEO and Data
Since this role involves creating search-led content, brush up on your SEO knowledge. Be prepared to talk about how you've used data to identify content opportunities or improve performance in your previous roles. Showing that you can blend creativity with analytics will set you apart.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about OakNorth’s content strategy, their target audience, and how they measure success. This not only shows your interest in the role but also your proactive mindset in wanting to contribute to their growth.
