At a Glance
- Tasks: Lead and activate the SpudBros Express brand across the UK, driving impactful marketing strategies.
- Company: Join a dynamic QSR brand focused on growth and innovation.
- Benefits: Competitive salary, creative freedom, and opportunities for professional development.
- Other info: Fast-paced environment with opportunities for collaboration and career advancement.
- Why this job: Make a real impact on a beloved brand while engaging with Gen Z consumers.
- Qualifications: Extensive marketing experience in QSR, strong data analysis skills, and a passion for brand building.
The predicted salary is between 50000 - 65000 € per year.
Requirements
- Extensive marketing and brand experience within QSR or high-volume hospitality
- Proven track record of driving brand-led commercial growth, ideally in multi-site or franchised environments
- Strong experience managing agency partners and marketing budgets
- Hands-on experience with store-level marketing and local activation
- A builder and optimiser: with strong instincts for what will resonate culturally, commercially, and locally, then relentlessly improve it
- Commercially sharp, data-informed, and comfortable being accountable for results
- Deep understanding of Gen Z and Millennial consumers
- Confident operating in a role with high ownership and influence, but no initial team
- Pragmatic, collaborative, and comfortable working close to operations
What the job involves
We are looking for a senior Brand Manager to lead and activate the SpudBros Express brand across the UK. This is a strategically important role focused on driving brand impact at scale, combining clear commercial objectives with best-in-class execution.
You will lead the brand agenda across the UK, with a strong focus on marketing performance, local store activation, and consistent brand expression across both self-owned and franchised locations. While this role does not initially have direct reports, you will work through strong cross-functional partnerships with Operations, Franchise Support, and external agencies to deliver brand outcomes.
This role is ideal for someone who thrives in fast-paced QSR environments, understands the realities of stores, and knows how to turn a brand into measurable growth.
Evolve and refine the SpudBros Express brand voice, visual identity, and customer-facing expression across all channels in close collaboration with the creators and other stakeholders.
Act as a steward of the brand, setting clear principles and guidance to support strong execution by internal teams and franchise partners.
Balance brand consistency with local relevance, enabling stores to execute campaigns and activations that resonate locally.
Lead the planning and deployment of the UK brand and marketing budget across internal and external channels.
Drive strong brand and commercial performance across:
- Sales uplift and footfall growth
- Brand health and consideration
- Customer advocacy (NPS)
- Campaign effectiveness and ROI
- Loyalty engagement and repeat visits
Use data and insight to continuously optimise campaigns, channels, and spend.
Design, refine, and roll out local store marketing playbooks, toolkits, and launch frameworks.
Support both self-owned and franchised locations equally, working directly with franchisees where needed.
Support franchise partners with clear playbooks, toolkits, and campaigns that enable strong local execution while protecting the brand.
Lead the end-to-end development of major UK brand campaigns, from insight and idea through to execution across in-store, digital, PR, and partnerships.
Play a key role in menu development, naming, and product launches, ensuring strong storytelling and commercial appeal.
Ensure in-house dining and takeaway experiences are consistently brought to life in-store.
Work closely with other stakeholders on the brand’s social media and community-building strategy at store level, with a strong focus on Gen Z engagement.
Drive and facilitate effective use of UGC, creators, and influencer partnerships at a local franchise level in collaboration with the brand creators.
Ensure digital channels actively support footfall, loyalty, and repeat visits – not just awareness.
Manage the day-to-day relationship with our creative, social, and PR partners.
Work cross-functionally with Operations, Tech, Finance, Supply, and Franchise teams to ensure brand initiatives are operationally realistic and commercially sound.
Act as a trusted brand partner to senior stakeholders across the business.
Brand Manager (SpudBros Express) in London employer: Deepstreamtech
At SpudBros Express, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Brand Manager, you will have the opportunity to lead impactful brand initiatives across the UK, working closely with cross-functional teams and agency partners in a fast-paced QSR environment. We offer a supportive atmosphere that encourages professional growth, creativity, and innovation, ensuring that your contributions directly influence our brand's success while engaging with a vibrant consumer base.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager (SpudBros Express) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on a job opening!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your brand management successes. Include case studies, campaigns you've led, and any data that showcases your impact. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its brand. Understand their target audience, especially Gen Z and Millennials, and come ready with ideas on how you can drive brand growth. This shows you're not just interested, but invested!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Brand Manager position at SpudBros Express.
We think you need these skills to ace Brand Manager (SpudBros Express) in London
Some tips for your application 🫡
Show Off Your Brand Experience:Make sure to highlight your extensive marketing and brand experience, especially in QSR or high-volume hospitality. We want to see how you've driven brand-led commercial growth in similar environments, so don’t hold back on those success stories!
Be Data-Driven:We love a candidate who’s commercially sharp and data-informed. When you’re writing your application, share examples of how you’ve used data to optimise campaigns and drive results. It’ll show us you’re the right fit for this role!
Local Activation is Key:Since this role involves local store activation, make sure to mention any hands-on experience you have with store-level marketing. We want to know how you’ve made a brand resonate locally and what strategies worked best for you.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Deepstreamtech
✨Know Your Brand Inside Out
Before the interview, dive deep into SpudBros Express's brand identity, values, and recent campaigns. Understand what makes the brand tick and how it resonates with Gen Z and Millennial consumers. This knowledge will help you demonstrate your passion and alignment with their vision.
✨Showcase Your Data Savvy
Be prepared to discuss how you've used data to drive marketing decisions in previous roles. Bring examples of how you've optimised campaigns based on insights and metrics. This will show that you're commercially sharp and comfortable being accountable for results.
✨Demonstrate Collaborative Spirit
Since this role involves working closely with various teams and external partners, highlight your experience in cross-functional collaboration. Share specific instances where you've successfully partnered with operations or franchisees to achieve brand goals, showcasing your pragmatic approach.
✨Prepare for Local Activation Strategies
Think about how you would approach local store marketing and activation for SpudBros Express. Be ready to discuss ideas for campaigns that balance brand consistency with local relevance. This will illustrate your hands-on experience and understanding of what resonates culturally and commercially.
