At a Glance
- Tasks: Lead advertising measurement initiatives and drive impactful strategies for Reddit's advertising partners.
- Company: Join Reddit, a rapidly growing platform with a vibrant marketing team.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities to shape the future of advertising on Reddit.
- Why this job: Make a real impact by helping brands succeed through innovative measurement solutions.
- Qualifications: 5+ years in ad research or ad tech with strong analytical skills.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- A data-driven storyteller that’s passionate about measurement to inspire and drive action.
- 5+ years in ad research or ad tech – at a research vendor, media owner, client or agency partner.
- Familiarity with the ad measurement landscape and the primary vendors, products, and services that advertisers use to measure performance & brand.
- Knowledge of experimentation and familiarity with the underlying statistical methods.
- Expertise in three areas of measurement across verticals:
- Reach: impressions, viewability, on-target percentage, brand safety, etc.
- Resonance: brand awareness, consideration, intent, etc.
- Reaction: attribution, conversion, sales lift, tune-in, foot traffic, etc.
- Experience optimizing toward DR focused KPIs, as well as knowledge of holistic media planning to support brand awareness and performance campaigns in tandem.
- Experienced in executing incrementality testing, developing test+learn agendas and working with engineering + product teams on advanced measurement cases.
- Strong background in the execution, analysis, and presentation of quantitative advertising research.
- Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive and compelling story of strategic importance.
- Experience working with measurement vendors to bring new services and capabilities to life at a technology company.
- Exceptional written and oral communication skills – articulate and engaging.
- Motivated self-starter who thrives in unstructured environments on an evolving team.
- BA/BS degree.
What the job involves
Reddit is looking for an Ads Measurement Lead in London to help our advertising partners succeed on our platform. This role will be an integral part of the Marketing Sciences team, and overall Marketing organization – driving our value proposition to agencies and brands by demonstrating the power and performance of Reddit as a media platform.
This Lead will be a key partner to our sales team, fusing best practices, industry knowledge, and critical thinking in order to help clients achieve their brand and performance goals on Reddit. This role will be focused on supporting the Sales team to help grow full funnel revenue through measurement, partnerships and signals excellence.
As Reddit is a rapidly growing company, your primary responsibilities will evolve over time and there is a significant opportunity to drive impact within Reddit and support your own career growth. This role reports directly to the Head of Measurement, EMEA.
Daily responsibilities will span across advertising measurement, performance optimizations, vendor development, advertising strategy, teaching and supporting our sales team, and research.
Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion and mobile tracking, 1st and 3rd party insights storytelling, and custom research.
Collaborate closely with Client Account Managers to gain a deep understanding of clients’ campaign setups, measurement stack and performance goals, as well as collaborate closely with Product & PMM.
Translate global best practices into EMEA context, creating playbooks and best practices for EMEA specific campaigns.
Translate data insights into actionable recommendations with clear justifications and expected outcomes, maintaining regular communication of vertical updates and optimization suggestions to our team.
Leverage measurement results to drive sales impact - developing benchmarks, case studies, media & creative best practices, and refinement/optimization to our audience and targeting strategy to improve efficiency and effectiveness.
Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for Reddit advertisers and our competitive advantage.
Join key client meetings as a subject matter expert to provide technical guidance and objection handling.
Develop and support our go-to-market teams in EMEA with your measurement expertise, industry knowledge, and insights specific to market nuances.
Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers, and the development of insights products that position Reddit as a curator of business-critical learnings to advertisers.
The ideal candidate is someone who possesses the ability to collaborate effectively, identify & understand issues, and work effectively to create long-term solutions.
Advertising Measurement Lead (- UK) in London employer: Deepstreamtech
Reddit is an exceptional employer that fosters a dynamic and innovative work culture in the heart of London. With a strong emphasis on employee growth, this role offers the opportunity to drive significant impact within a rapidly evolving company while collaborating with talented teams across various functions. Employees benefit from a supportive environment that encourages creativity and strategic thinking, making it an ideal place for those passionate about advertising measurement and looking to advance their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Advertising Measurement Lead (- UK) in London
✨Tip Number 1
Network like a pro! Get out there and connect with folks in the advertising measurement space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your experience with ad research and measurement. Share specific examples of how you've driven performance and optimised campaigns – this will set you apart from the crowd.
✨Tip Number 3
Don’t just apply – engage! When you find a role that excites you, reach out to someone at the company through LinkedIn. Ask them about their experience and express your enthusiasm for the position. This personal touch can make a big difference.
✨Tip Number 4
Keep learning and adapting! The ad measurement landscape is always changing, so stay updated on the latest trends and tools. Consider taking online courses or certifications to boost your skills. This shows potential employers that you're committed and ready to tackle new challenges.
We think you need these skills to ace Advertising Measurement Lead (- UK) in London
Some tips for your application 🫡
Show Your Passion for Measurement:When writing your application, let your enthusiasm for advertising measurement shine through. We want to see how your experience aligns with our needs and how you can inspire action through data-driven storytelling.
Tailor Your Experience:Make sure to highlight your 5+ years in ad research or ad tech. We’re looking for specific examples of how you've worked with measurement vendors and executed incrementality testing. Tailoring your experience to match the job description will make you stand out!
Be Clear and Engaging:Your written communication skills are crucial for this role. Use clear language and engaging storytelling to present your qualifications. Remember, we want to see how you can weave together different data sources into a compelling narrative.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Deepstreamtech
✨Know Your Numbers
Brush up on your understanding of key metrics like reach, resonance, and reaction. Be ready to discuss how you've used these metrics in past roles to drive performance and brand awareness. This will show that you’re not just familiar with the ad measurement landscape, but that you can also apply it effectively.
✨Tell a Compelling Story
Prepare to weave together your experiences with primary research, platform data, and third-party insights into a cohesive narrative. Think about specific examples where your storytelling made a significant impact on a campaign or project. This will demonstrate your ability to communicate complex data in an engaging way.
✨Showcase Your Technical Savvy
Familiarise yourself with the technical aspects of ad measurement and experimentation. Be prepared to discuss statistical methods and how they relate to your previous work. This will highlight your expertise and reassure the interviewers that you can handle the technical demands of the role.
✨Collaborate and Communicate
Think of examples where you’ve successfully collaborated with sales teams or other departments. Highlight your communication skills by discussing how you’ve translated data insights into actionable recommendations. This will show that you can work well in a team and contribute to the overall success of the organisation.
