Industry Manager (Global Strategic Accounts)

Requirements

• 10+ years of experience in digital media, ad‑tech, or social platforms, including 5+ years in quota‑carrying enterprise sales roles serving large, complex advertisers and agencies
• 2+ years of people management experience or substantial track record as a team lead (e.g., mentoring ICs, leading virtual pods, or owning workstreams)
• Proven history of exceeding revenue targets and growing multi‑million‑dollar books of business within high‑consideration, omnichannel categories (e.g., tech, consumer electronics, retail, telco)
• Demonstrated ability to run executive‑level client and agency meetings, including with VP/C‑suite stakeholders—setting clear agendas, aligning on outcomes, and driving decisions
• Strong strategic and quantitative skills: able to synthesize data from multiple sources (performance, measurement, client business metrics, industry trends) into clear strategies and recommendations
• Excellent communication and executive presence, with the ability to translate complex concepts into concise, compelling narratives for both internal and external audiences
• Deep familiarity with the digital and social advertising landscape, including auction dynamics, measurement frameworks, and the role of platforms like Reddit in omni‑channel media plans
• Prior experience leading teams responsible for global or multi‑market accounts, coordinating across regions and time zones
• Track record of structuring and closing upfronts, global RPPs, or multi‑quarter enterprise agreements with F500 advertisers
• Experience working closely with Product, Marketing, and Measurement to shape roadmaps, launch betas, and bring new solutions to market
• Demonstrated thought leadership in the industry (e.g., speaking at client summits, industry events, or internal leadership forums)
• Knowledge of performance marketing and advanced measurement, including incrementality, attribution, and clean‑room or privacy‑centric solutions
• Bachelor’s degree or equivalent practical experience in business, marketing, analytics, or a related field

What the job involves

• As an Industry Manager, you will lead a high‑performing pod of Client Partners and Account Managers focused on a portfolio of Reddit’s most important global customers headquartered in Europe.
• You will be accountable for team revenue performance, talent development, and strategic account direction.
• You will set the pod go‑to‑market strategy, guide rigorous account planning, deepen C‑suite relationships, execute complex deals, and scale always‑on, multi‑region partnerships.
• This role requires a leader who can operate at both deal and portfolio level—balancing hands‑on support with building systems, playbooks, and operating rhythms that scale.
• You will report into a Director, Global Strategic Accounts and collaborate closely with LCS regional leaders, XFN partners, and global GSA pods to drive YoY growth and product diversification in line with Reddit’s broader commercial strategy.
• Manage, coach, and develop a team of Client Partners and Account Managers covering a defined set of global strategic accounts, setting a high performance bar.
• Conduct regular 1:1s, deal reviews, and pipeline inspections to ensure the team is executing with rigor against revenue targets, operating to shared standards, and continuously improving coverage and quality of client engagement.
• Identify skill gaps and design individual development plans, including mentoring, training, and stretch opportunities that enable IC progression across the ladder.
• Drive a culture of ownership, accountability, and feedback, celebrating top performance while addressing underperformance fairly and promptly.
• Build and execute quarterly and annual business plans for the pod—setting revenue targets, defining product and vertical priorities, and establishing pacing milestones that ladder up to GSA and LCS goals.
• Use internal and external data (Reddit signals, industry benchmarks, client public filings, measurement results) to inform segment strategy, whitespace analysis, and share‑of‑wallet growth plans for your accounts.
• Maintain accurate pipeline; partner with Sales Finance and Sales Ops on scenario planning, quota deployment, and coverage models.
• Ensure the pod consistently meets or exceeds revenue targets, with a focus on YoY growth, revenue diversification across ad products, and global growth.
• Build and strengthen senior and C‑suite relationships across client and agency stakeholders; personally lead or support critical executive meetings and QBRs.
• Oversee the development and execution of Joint Business Plans (JBPs) agreements, ensuring Reddit secures long‑term, multi‑market commitments and preferred partner status.
• Ensure the team consistently delivers insight‑led, consultative narratives that connect Reddit’s value proposition to the client’s broader business, not just media metrics.
• Partner with KarmaLab, Marketing Science, Product, Measurement, Solutions Engineering, and Marketing, to design and deliver holistic, outcome‑focused programs for your portfolio.
• Champion priority products and betas (e.g., new formats, performance solutions, measurement integrations), driving adoption in your book and contributing learnings back to product and go‑to‑market teams.
• Aggregate pod‑level market feedback and product requirements and translate them into structured input that influences roadmaps, measurement capabilities, and sales narratives.
• Ensure operational excellence in campaign execution, from briefing and creative development through measurement and iteration, holding the pod and XFN stakeholders accountable to high delivery standards.
• Establish repeatable operating cadences (e.g., QBRs, forecast reviews, deal councils) within the pod and with XFN partners to ensure alignment on priorities, risks, and resource allocation.
• Collaborate with GSA colleagues in other regions to harmonize global account strategies, share playbooks, and coordinate on enterprise‑wide opportunities and challenges.
• Contribute to vertical and channel‑level initiatives (e.g., global playbooks, sales training, industry narratives) that scale beyond your immediate pod.
• Serve as a frontline hiring manager for Client Partner and Account Manager roles aligned to your pod; partner with recruiting and leadership to maintain a diverse, high‑caliber talent pipeline.
• Lead structured onboarding for new hires, ensuring they ramp quickly on Reddit’s products, processes, and client books while building strong XFN relationships.
• Proactively identify succession plans and future leaders within the pod, creating opportunities for ICs to take on expanded responsibility (e.g., acting as deal captains, mentoring, project ownership).