At a Glance
- Tasks: Lead performance marketing strategies to drive digital growth across UK and European channels.
- Company: Urban Outfitters, a vibrant brand at the forefront of digital innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Join a fast-paced team that values innovation and collaboration.
- Why this job: Be a key player in shaping the future of digital marketing with creative flair.
- Qualifications: Proven experience in performance marketing and strong analytical skills.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- A demonstrated track record of delivering measurable results through advanced audience targeting, segmentation strategies, and an in-depth understanding of platforms like Google, Meta, and TikTok.
- You must be commercially astute, data-obsessed, and capable of blending marketing metrics with site funnel data to make fast-paced, high-impact decisions.
- The ability to act as a "digital evangelist," raising the profile of performance marketing across the business and influencing senior management through concise, evidence-based communication.
- Proficiency in developing long-term digital plans and a proactive approach to adopting emerging technologies and industry trends, such as AI/AEO.
- Exceptional analytical and project-management skills, with the ability to navigate complex reporting systems (e.g., MicroStrategy, Qlik, or Looker) to pull and summarize key performance insights.
- The ability to thrive in a fast-paced, entrepreneurial environment, managing multiple tasks under strict deadlines while maintaining high attention to detail.
What the job involves
- As the Head of Performance Marketing, you are the strategic architect of Urban Outfitters’ digital growth across UK and European online channels.
- Reporting to the Ecommerce Director, you will champion performance marketing within the business, serving as a brand ambassador who balances commercial heavyweight decision-making with creative flair.
- You will lead a high-performing team and manage external agency partners to diversify the marketing mix, maximize ROI, and foster a vibrant "test and learn" culture that keeps UO at the forefront of the digitally native landscape.
- Own the end-to-end strategic direction for customer acquisition and retention, identifying new opportunities to diversify the marketing mix and drive sustainable digital sales growth.
- Set and define budgets with senior stakeholders, meticulously managing channel optimization to ensure effective customer cost management and maximum LTV.
- Guide, mentor, and develop the performance marketing team, ensuring they are accountable for their numbers while leading by example through collaboration and respect.
- Build strong cross-functional relationships, specifically aligning with the CRM team and on-site production teams to optimize acquisition funnels and ensure a seamless, personalized customer journey.
- Instill a rigorous "test and learn" environment, relying heavily on statistical analysis and performance data to back up all strategic decision-making and roadmap inputs.
- Oversee multiple external agency partners across various EU markets and channels, ensuring they meet KPIs and align with UO’s overarching brand strategy.
Head of Performance Marketing employer: Deepstreamtech
Urban Outfitters is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Head of Performance Marketing role. With a strong emphasis on employee growth and development, you will have the opportunity to lead a high-performing team while championing performance marketing across UK and European channels. The company promotes a vibrant 'test and learn' environment, encouraging creativity and strategic thinking, all within a fast-paced, entrepreneurial setting that values data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in performance marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Urban Outfitters, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in digital marketing and be ready to discuss how you can apply them. This shows you're not just data-obsessed but also forward-thinking, which is key in this fast-paced environment.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Show Your Results:When you're writing your application, make sure to highlight your past achievements. We want to see how you've delivered measurable results through audience targeting and segmentation strategies. Use specific examples that demonstrate your data obsession and commercial acumen!
Be a Digital Evangelist:In your application, channel your inner 'digital evangelist'. We’re looking for someone who can influence senior management with concise, evidence-based communication. So, don’t hold back on showcasing your ability to raise the profile of performance marketing across a business!
Embrace Emerging Tech:We love candidates who are proactive about adopting new technologies and trends. In your written application, mention any experience you have with AI or AEO, and how you've integrated these into your long-term digital plans. Show us you're ahead of the curve!
Attention to Detail is Key:As you craft your application, remember that attention to detail matters. We thrive in a fast-paced environment, so make sure your application is polished and free of errors. This will reflect your project management skills and your ability to handle multiple tasks under tight deadlines!
How to prepare for a job interview at Deepstreamtech
✨Know Your Metrics
Make sure you come prepared with specific examples of how you've used data to drive marketing decisions. Be ready to discuss your experience with platforms like Google, Meta, and TikTok, and how you've leveraged audience targeting and segmentation strategies to achieve measurable results.
✨Showcase Your Leadership Skills
As a potential Head of Performance Marketing, you'll need to demonstrate your ability to lead and mentor a team. Share instances where you've guided a team through challenges or fostered a collaborative environment. Highlight your experience in managing external agency partners and how you've maximised ROI through effective communication.
✨Embrace the 'Test and Learn' Culture
Be prepared to discuss how you've implemented a 'test and learn' approach in your previous roles. Talk about specific campaigns where you used statistical analysis to inform your decisions and how this has led to successful outcomes. This will show that you're not just data-obsessed but also innovative in your approach.
✨Align with Business Goals
Understand the company's overarching brand strategy and be ready to explain how your performance marketing strategies can align with their goals. Discuss how you've previously set and defined budgets while managing channel optimisation to ensure effective customer cost management and maximum lifetime value.
