At a Glance
- Tasks: Lead brand storytelling and community engagement through social media, content, and PR.
- Company: Join a dynamic consumer brand undergoing an exciting transformation.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Collaborative environment that values creativity and innovation.
- Why this job: Shape the future of our brand and connect with audiences in meaningful ways.
- Qualifications: Proven experience in brand marketing, social media, and team leadership.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- Proven experience leading social, content and community in a consumer brand or agency setting
- Confident across creative development, messaging, and execution
- Strong understanding of how content and creative come together to build brand relevance
- Experience managing internal teams and external partners across PR, influencer, and partnerships
- Operational strength and the ability to bring structure to a vibrant brand marketing calendar
- Excellent editorial judgement and attention to brand voice and tone
- Low ego, high standards, and a genuine passion for great brand work
- Strong social, content, and community experience is valued, even without extensive PR or Partnership experience
What the job involves
- We’re hiring a Social, Community and PR-led Head of Brand Marketing to lead the next phase of our brand storytelling, cultural relevance, and customer engagement.
- You’ll be joining at a pivotal moment in our brand transformation, helping shape and embed a new brand position.
- This is a role with social, brand advocacy, and community at its core.
- You’ll lead our presence across organic social, influencer, partnerships, events, editorial and community, working closely with an external PR agency to amplify reach and impact.
- You’ll also oversee how the brand speaks across channels, owning copy across product, campaigns, and ongoing delivery to ensure clarity, consistency, and a distinctive tone of voice.
- Proven expertise in managing a robust brand marketing calendar, along with production and creative skills to support your team in delivering social and editorial content.
- Lead the organic social strategy across platforms.
- Develop always-on and campaign content plans that reflect brand strategy and cultural relevance.
- Inspire a Social Media Manager, Copywriter and Social Creative/Producer to deliver high-quality, consistent, and on-brand output.
- Collaborate closely with Creative, Ecommerce, and Digital teams to bring stories to life across channels.
- Track performance and optimise content through testing, insight, and platform data.
- Lead influencer strategy with day-to-day support from PR agency.
- Brief campaigns, guide talent selection, and oversee delivery.
- Ensure alignment between influencer output and core content strategy.
- Support partnership strategy and identify brand collaborations that feel relevant and amplify awareness.
- Work with external consultants to shape and execute partnerships.
- Collaborate with the retained PR agencies to align campaigns and messaging across regions.
- Contribute to internal and external messaging, including press and corporate comms.
- Oversee brand events and activations with support from external partners.
- Ensure each event reflects the brand's evolving identity and connects meaningfully with audiences.
- Track performance and learnings to inform future plans.
- Work with team members to ensure consistent tone of voice across B2C and B2B channels.
- Manage copy workflows across product, campaign, web, retail, and press.
- Build and maintain efficient systems for intake, prioritisation, feedback, and approval.
- Ensure all written output supports broader creative and commercial goals.
- Manage and mentor the Social Media Manager, Copywriter and Social Creative/Producer.
- Foster a culture of creativity, clarity, and collaboration.
- Work closely with the VP of Brand to connect strategy with strong, consistent execution.
Head of Brand Marketing employer: Deepstreamtech
As the Head of Brand Marketing, you will join a dynamic and innovative team that values creativity and collaboration, fostering a vibrant work culture where your ideas can flourish. Our commitment to employee growth is evident through ongoing training and mentorship opportunities, ensuring you can develop your skills while contributing to meaningful brand storytelling. Located in a thriving area, we offer unique advantages such as access to industry events and a network of creative professionals, making this an excellent place for passionate individuals looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online communities, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social, content, and community management. Use real examples that demonstrate your ability to build brand relevance and engage audiences. This is your chance to shine!
✨Tip Number 3
Prepare for interviews by researching the company’s brand voice and recent campaigns. Be ready to discuss how you can contribute to their storytelling and community engagement. Tailor your responses to show you understand their unique challenges and opportunities.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it gives you a better chance to stand out and show us why you’re the perfect fit for the Head of Brand Marketing role.
We think you need these skills to ace Head of Brand Marketing
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your proven experience in leading social, content, and community efforts. We want to see how you've made an impact in a consumer brand or agency setting, so don’t hold back on those achievements!
Be Creative with Your Messaging:Since this role is all about brand storytelling, let your creativity shine through in your application. Use engaging language that reflects our brand voice and tone, and show us how you can bring that to life in your work.
Demonstrate Your Leadership Skills:We’re looking for someone who can manage teams and collaborate with external partners. Share examples of how you've successfully led teams or projects, and how you’ve fostered a culture of creativity and collaboration.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at Deepstreamtech
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity. Understand their tone of voice, recent campaigns, and community engagement strategies. This will help you articulate how your experience aligns with their vision and how you can contribute to their brand transformation.
✨Showcase Your Creative Process
Be prepared to discuss your approach to creative development and messaging. Share specific examples of past projects where you led social or content initiatives. Highlight how you brought structure to vibrant marketing calendars and how you collaborated with teams to deliver impactful results.
✨Demonstrate Your Leadership Skills
As a Head of Brand Marketing, you'll be managing teams and external partners. Use the interview to showcase your leadership style. Talk about how you've inspired and mentored team members in the past, and how you foster a culture of creativity and collaboration.
✨Prepare for Performance Metrics
Expect questions about how you track performance and optimise content. Be ready to discuss specific metrics you've used to measure success in previous roles. This shows that you not only understand the creative side but also the operational strength needed to drive brand relevance.
