At a Glance
- Tasks: Lead B2B marketing efforts to improve healthcare outcomes and drive NHS GP referrals.
- Company: Dynamic healthcare company focused on innovative weight management solutions.
- Benefits: Competitive salary, leadership opportunities, and a chance to make a real impact.
- Other info: Collaborative environment with strong focus on mentorship and professional growth.
- Why this job: Shape the future of healthcare marketing and enhance patient care through strategic campaigns.
- Qualifications: 8-10 years in B2B marketing, preferably with healthcare experience.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- Experienced: in B2B marketing (8-10 years experience) with a strong growth background
- Healthcare-savvy: Experience working with NHS, healthcare systems, or GPs is a strong plus
- Data-driven: You balance creativity with performance insights and act on analytics
- Strategic & hands-on: Comfortable operating at both high-level strategy and execution
- Collaborative: Strong stakeholder management skills and the ability to build trusted partnerships
- Mission-aligned: Passionate about improving health outcomes and access to care
What the job involves
To support our growing business, we are looking for a Director of B2B Marketing who is ready to make an impact in the healthcare space. This is a great opportunity to shape how clinicians engage with our services and ultimately, improve lives.
You bring leadership, vision, and a drive for impact, combined with humility and collaboration. As Head of Marketing you will connect our evidence-based weight management services to NHS GPs, driving high-quality referrals that directly impact patient outcomes.
Reporting to the UK Managing Director, this is a strategic and hands-on role that leads our B2B marketing efforts. You will lead, mentor, and influence a broad stakeholder group, including senior NHS leaders, sales and clinical teams, data teams, and external PR and public affairs agencies.
As a marketing expert and experienced leader, you’ll drive bold, measurable campaigns that advance Oviva’s growth and brand impact.
- Design and execute multi-channel B2B campaigns that increase NHS GP referrals for Oviva’s tier 3 services
- Lead data-driven performance strategies, continuously refining efforts to exceed lead generation KPIs
- Manage and optimise campaign pipelines using Marketing Cloud Salesforce
- Collaborate with data teams to deliver insight-driven strategy reporting
- Craft compelling content and communications tailored to healthcare professionals
- Oversee budget allocation to maximise marketing ROI
- Lead external partnerships (PR and political affairs) to enhance brand positioning and credibility
Head of B2B Marketing employer: Deepstreamtech
At Oviva, we pride ourselves on being an exceptional employer that champions innovation and collaboration in the healthcare sector. Our dynamic work culture fosters professional growth, offering ample opportunities for leadership development and strategic impact, particularly for those passionate about improving health outcomes. Located in a vibrant area, we provide a supportive environment where your contributions directly enhance patient care and access to vital services.
StudySmarter Expert Advice🤫
We think this is how you could land Head of B2B Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare sector, especially those who have experience with NHS or GPs. A friendly chat can lead to valuable insights and even job leads.
✨Tip Number 2
Showcase your data-driven mindset! Prepare to discuss how you've used analytics to drive marketing success in previous roles. Bring examples of campaigns that not only looked good but also delivered results.
✨Tip Number 3
Be ready to demonstrate your strategic thinking. Think about how you would approach B2B marketing for Oviva and be prepared to share your ideas during interviews. We love seeing candidates who can think outside the box!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you're genuinely interested in joining our mission to improve health outcomes.
We think you need these skills to ace Head of B2B Marketing
Some tips for your application 🫡
Show Your B2B Marketing Experience:Make sure to highlight your 8-10 years of B2B marketing experience in your application. We want to see how you've driven growth and made an impact in previous roles, especially in the healthcare sector.
Be Data-Driven:We love a candidate who balances creativity with data insights. In your application, share examples of how you've used analytics to inform your marketing strategies and improve performance.
Demonstrate Collaboration Skills:As a Head of Marketing, you'll be working with various stakeholders. Use your application to showcase your strong stakeholder management skills and any successful partnerships you've built in the past.
Align with Our Mission:We're passionate about improving health outcomes, so make sure your application reflects this mission. Share your enthusiasm for making a difference in the healthcare space and how you plan to contribute to our goals.
How to prepare for a job interview at Deepstreamtech
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially in the healthcare sector. Be ready to discuss specific campaigns you've led and how they drove results. Highlight your experience with NHS or GPs, as this will show you're a great fit for the role.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you've used data to inform your marketing strategies. Bring examples of how you've balanced creativity with performance insights. This will demonstrate that you can not only think strategically but also execute effectively based on analytics.
✨Emphasise Collaboration Skills
Since this role involves working with various stakeholders, be ready to share examples of how you've built trusted partnerships in the past. Discuss your approach to managing relationships with senior leaders and teams, showcasing your collaborative spirit.
✨Align with Their Mission
Research the company's mission and values, particularly their focus on improving health outcomes. Be prepared to express your passion for this cause during the interview. Showing that you align with their mission will set you apart as a candidate who truly cares about making an impact.
