At a Glance
- Tasks: Drive growth for our menopause category through innovative marketing strategies and data-driven insights.
- Company: Join a forward-thinking healthtech company focused on women's health and wellness.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Make a real impact in women's health while shaping marketing strategies and customer experiences.
- Qualifications: Experience in growth marketing and strong analytical skills are essential.
The predicted salary is between 50000 - 65000 € per year.
Requirements
- You have strong experience in growth or performance marketing within a fast-growing DTC, consumer tech, healthtech, or subscription business.
- You bring hands-on expertise managing and scaling paid acquisition channels such as Meta, Google, affiliates, or other performance platforms.
- You’re commercially minded and understand that growth extends beyond channels into pricing, conversion, retention, and product experience.
- You’re highly analytical and hypothesis-driven, comfortable using data to identify opportunities, validate decisions, and prioritise initiatives.
- You take a full-funnel approach to growth, naturally thinking beyond acquisition and considering the entire customer journey and lifecycle.
- You’re comfortable working with ambiguity, moving quickly, and testing ideas without waiting for perfect conditions.
- You have strong spreadsheet and analytical skills, with experience using tools such as Google Sheets, Excel, Looker, or Tableau.
- You’re an effective communicator who can translate complex performance data into clear, actionable insights for cross-functional stakeholders.
(Desirable)
- Experience in healthcare, wellness, femtech, or other regulated industries.
- Strong creative instincts and experience partnering closely with creative teams to develop high-performing campaigns and messaging.
- Understanding of organic growth channels including SEO, content, and PR.
What the job involves
We’re looking for a commercially-minded, highly analytical Growth Marketing Manager to own and scale growth for our menopause category. This is a high-impact role at the intersection of marketing, product, and clinical, where you’ll shape how women discover, experience, and engage with care. You’ll join the Growth team, responsible for driving sustainable acquisition, conversion, and retention across Voy’s core categories.
In this role, you’ll take ownership of the full growth funnel from first touch through to plan conversion and long-term retention, identifying the biggest levers of growth across paid, organic, product, and clinical experiences. This role goes beyond channel management. You’ll work cross-functionally with product, clinical, CRM, creative, data, and strategy teams to turn insights into scalable growth initiatives. You’ll have the autonomy to test, iterate, and influence category strategy while building a commercially strong and clinically responsible growth engine.
- Own growth performance for the menopause category, managing acquisition, conversion, CAC efficiency, and scalable revenue growth across the full funnel.
- Lead performance across core paid channels including paid search, paid social, and affiliates, continuously improving efficiency, creative performance, and conversion outcomes.
- Identify and unlock new growth opportunities across landing pages, pricing, messaging, product flows, and clinical pathways to improve user experience and commercial performance.
- Partner closely with CRM and lifecycle teams to improve lead capture, nurture journeys, retention, reactivation, and overall customer lifetime value.
- Build and execute a structured experimentation roadmap across acquisition, CRO, and product experience, using rapid testing and iteration to drive measurable impact.
- Define and evolve attribution frameworks, success metrics, and reporting structures using cohort analysis, funnel diagnostics, and incrementality thinking.
- Collaborate cross-functionally with product, creative, clinical, data, and strategy teams to deliver initiatives that improve both business performance and customer outcomes.
- Translate performance insights into clear recommendations for senior stakeholders, influencing roadmap prioritisation and investment decisions.
Growth Marketing Manager (Women's Health) employer: Deepstreamtech
At Voy, we pride ourselves on being an exceptional employer that champions innovation and growth in the women's health sector. Our collaborative work culture fosters creativity and analytical thinking, providing employees with ample opportunities for professional development and meaningful contributions to impactful projects. Located in a vibrant environment, we offer competitive benefits and a commitment to work-life balance, making us an ideal choice for those looking to make a difference in the healthtech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager (Women's Health)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your growth marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out to companies you admire, even if they’re not hiring. Express your interest and share how you can help them grow.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. Tailor your application to show how your experience aligns with our mission in women's health.
We think you need these skills to ace Growth Marketing Manager (Women's Health)
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your hands-on experience in growth or performance marketing. We want to see how you've scaled paid acquisition channels like Meta and Google, so don’t hold back on those details!
Be Data-Driven:Since we’re all about analytics, share examples of how you’ve used data to identify opportunities and validate decisions. Show us your analytical skills and how they’ve led to successful outcomes in your previous roles.
Think Full-Funnel:We love candidates who take a full-funnel approach to growth. In your application, mention how you consider the entire customer journey, from acquisition to retention, and how you’ve improved user experiences along the way.
Keep It Clear and Concise:When writing your application, make sure your insights are easy to understand. We appreciate effective communication, so translate any complex data into clear, actionable insights that can resonate with cross-functional teams.
How to prepare for a job interview at Deepstreamtech
✨Know Your Growth Metrics
Before the interview, brush up on key growth metrics relevant to the menopause category. Be ready to discuss how you’ve used data to drive decisions in past roles, especially around CAC efficiency and conversion rates.
✨Showcase Your Cross-Functional Experience
Prepare examples of how you've collaborated with different teams like product, creative, and clinical. Highlight specific projects where your insights led to measurable growth, demonstrating your ability to work across functions.
✨Be Ready to Discuss Experimentation
Since this role involves a structured experimentation roadmap, come equipped with examples of successful tests you've run. Talk about what you learned from failures as well, as this shows your comfort with ambiguity and iterative processes.
✨Communicate Clearly and Confidently
Practice translating complex performance data into simple, actionable insights. During the interview, focus on clear communication, especially when discussing how your strategies can influence senior stakeholders and drive business performance.
