At a Glance
- Tasks: Drive growth through innovative CRM campaigns across email, SMS, and in-app channels.
- Company: Dynamic healthtech startup focused on performance and creativity.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Join a collaborative team with excellent career growth potential.
- Why this job: Make a real impact by optimising customer engagement and driving commercial results.
- Qualifications: Experience in CRM, strong copywriting skills, and a data-driven mindset.
The predicted salary is between 30000 - 40000 € per year.
If you’re interested in growth and lifecycle marketing, and have a passion for driving real commercial results using CRM and owned channels, this role is for you.
You have experience in designing and building high-performance CRM and email campaigns with customer-first copy. You know how to build and optimise experiments that move the needle on CVR, retention rates, LTV, and CAC. You're a strong communicator and copywriter, able to craft high-converting messaging tailored to different audience segments and stages of the funnel. You thrive in a test-and-learn environment, where you can launch quickly, learn fast, and scale CRM campaigns and emails across acquisition and retention. You’re data-led and comfortable running AB tests and experiments that improve campaign and funnel CVR significantly to drive real commercial impact. You have experience using and building in CRM platforms like Customer.io.
Preferred: Experience building HTML emails.
Bonus: You’ve worked in DTC, healthtech, or consumer startups where performance and creativity go hand in hand.
What the job involves:
We’re looking for a CRM Executive to support the use of CRM as a growth engine, driving performance across email, SMS, push, and in-app channels. You’ll support executing in CRM and scaling CRM attributed revenue by 2x using data-driven experimentation, sophisticated segmentation, and customer-first communication and content. You’ll work in the Lifecycle team, alongside Lifecycle Marketing Managers, at the intersection of marketing, product, data, and clinical.
You’ll work across, launch and optimise campaigns that contribute to core growth metrics: CVR, CAC, retention rate, and LTV. Design and execute high-impact campaigns that drive lead conversion, BT1s, reactivation, and retention. Work alongside Lifecycle Marketing Managers to use Email, SMS, Push, and In-App as performance channels, not just communication channels. Write high-impact copy based on customer funnel and journey stages, while building automated flows and emails. Own and run AB tests across all CRM channels, funnel and journey stages to optimise campaign performance and improve CVR. Leverage tools like Looker, Metabase, Mixpanel to track campaign and funnel performance with the goal of identifying optimisation and growth opportunities. Work alongside Lifecycle Marketing Managers and use customer behaviour data to launch trigger-based campaigns that drive higher engagement and conversion.
CRM Executive employer: Deepstreamtech
As a CRM Executive at our innovative company, you'll be part of a dynamic team that values creativity and data-driven decision-making. We foster a collaborative work culture that encourages personal growth and professional development, offering opportunities to scale your skills in a fast-paced environment. Located in a vibrant area, we provide a supportive atmosphere where your contributions directly impact our growth and success, making it an exciting place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM campaigns, copywriting, and any data-driven results you've achieved. This is your chance to shine and demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM and lifecycle marketing. Think about how you can share specific examples of your past successes with AB testing and campaign optimisation to impress your interviewers.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Show Your Passion for CRM:Let us know why you're excited about growth and lifecycle marketing! Share your experiences with CRM campaigns and how you've driven results. We love seeing that enthusiasm shine through in your application.
Tailor Your Copy:Since we’re all about customer-first communication, make sure your application reflects that. Use clear, engaging language that showcases your copywriting skills. Remember, we want to see how you can craft messaging for different audience segments!
Highlight Your Data Skills:We’re looking for someone who’s data-led, so don’t shy away from mentioning your experience with AB testing and analytics tools. Show us how you’ve used data to optimise campaigns and improve performance – it’s a big plus for us!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important details. Plus, it shows you’re keen to join the StudySmarter team!
How to prepare for a job interview at Deepstreamtech
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM platforms mentioned in the job description, like Customer.io. Brush up on how to design and build high-performance campaigns, as well as how to run A/B tests. Being able to discuss your experience with these tools will show that you're ready to hit the ground running.
✨Showcase Your Copywriting Skills
Prepare examples of your best customer-first copy. Think about how you can tailor messaging for different audience segments and stages of the funnel. Bring along samples or case studies that demonstrate your ability to craft high-converting messages.
✨Be Data-Driven
Since this role is all about driving commercial results, be ready to discuss how you've used data to inform your decisions. Talk about specific metrics like CVR, retention rates, and LTV, and share any experiences where your data-led approach made a significant impact.
✨Embrace the Test-and-Learn Mindset
This position thrives in a test-and-learn environment, so come prepared to discuss your experiences with experimentation. Share how you’ve launched quickly, learned fast, and scaled campaigns. Highlight any successful experiments that improved campaign performance and drove real results.
