At a Glance
- Tasks: Drive marketing strategies for Ledger in APAC and US, from concept to execution.
- Company: Join a leading brand in the Crypto/Web3 space with a dynamic team.
- Benefits: Competitive salary, flexible work environment, and opportunities for growth.
- Other info: Fluency in Chinese is a plus; thrive in a fast-paced, collaborative environment.
- Why this job: Be at the forefront of innovation in marketing and technology.
- Qualifications: Experience in brand marketing, strong analytical skills, and tech-savvy.
The predicted salary is between 50000 - 65000 € per year.
Requirements
- Experience: Proven experience in online and offline brand marketing, with a background in client-facing or partner-facing roles.
- Analytical Rigor: Strong business acumen and a data-driven approach to performance analysis with a focus on revenue impact.
- Pragmatism: High level of common sense with excellent organizational abilities to find practical solutions to execution hurdles.
- Tech Savvy: A futuristic mindset with an appetite for the Crypto/Web3 ecosystem and comfort using AI to enhance productivity.
- Regional Expertise: Local knowledge of the Asia market and fluency in Chinese is considered a significant plus.
- Communication: Fluent English.
What the job involves
- Join our Consumer/Wholesale Team to help grow Ledger's presence and success within the APAC and US markets.
- As a Channel Marketing Specialist, you will move fast and think pragmatically to execute Ledger’s marketing calendar across key retail partners.
- You will lead projects from the initial concept to final in-store delivery, ensuring every touchpoint reflects our premium brand.
- Project Management: Lead the end-to-end creation of marketing assets, such as in-store displays and digital banners, managing the process from conceptualization to final delivery.
- Campaign Execution: Deploy global online and offline campaigns that drive sales from awareness to conversion within the US and Asia regions.
- Performance & Revenue Optimization: Rigorously monitor campaign ROI and performance data with the clear objective of maximizing revenue and identifying growth opportunities.
- Brand Guardianship: Ensure Ledger’s tone of voice and premium image are consistently maintained across all wholesale partner platforms.
- Cross-Functional & Partner Coordination: Serve as a key point of contact for external partners and internal teams (Sales, Design, Content) to ensure seamless project execution.
- Innovation: Apply a futuristic mindset by utilizing AI tools to streamline workflows and stay ahead of Web3 and NFT trends.
Channel Marketing Specialist (APAC & US) employer: Deepstreamtech
At Ledger, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a Channel Marketing Specialist, you will thrive in an environment that encourages creativity and collaboration, with ample opportunities for professional growth and development. Our commitment to employee well-being is reflected in our supportive team atmosphere and the unique advantage of working at the forefront of the Crypto/Web3 ecosystem, particularly within the vibrant APAC and US markets.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Marketing Specialist (APAC & US)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This is your chance to shine and demonstrate your analytical prowess and creativity.
✨Tip Number 3
Prepare for interviews by researching the company and its market presence. Be ready to discuss how you can leverage your regional expertise and tech-savvy mindset to drive their marketing efforts.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Channel Marketing Specialist (APAC & US)
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your proven experience in both online and offline brand marketing. We want to see how your background in client-facing or partner-facing roles has shaped your skills, so don’t hold back!
Be Data-Driven:We love a good analytical mind! When you’re writing your application, emphasise your strong business acumen and how you've used data to drive performance analysis. Show us how you’ve made an impact on revenue in the past.
Keep It Pragmatic:We appreciate common sense and organisational skills. In your application, share examples of how you’ve tackled execution hurdles with practical solutions. This will show us you can think on your feet!
Embrace Tech and Innovation:Let us know about your comfort with tech, especially in the Crypto/Web3 space. If you’ve used AI tools to enhance productivity, mention it! We’re looking for someone who’s forward-thinking and ready to innovate.
How to prepare for a job interview at Deepstreamtech
✨Know Your Brand Inside Out
Before the interview, make sure you understand Ledger's brand and its position in the Crypto/Web3 ecosystem. Familiarise yourself with their marketing strategies and recent campaigns, especially in the APAC and US markets. This will help you demonstrate your passion and alignment with their goals.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Be ready to explain how you measure campaign success and optimise performance. Highlight any tools or methodologies you’ve used to analyse ROI and revenue impact.
✨Demonstrate Pragmatism and Problem-Solving
Think of scenarios where you faced execution hurdles in past projects and how you overcame them. Share practical solutions you implemented that led to successful outcomes. This will show your ability to think on your feet and manage projects effectively.
✨Embrace Technology and Innovation
Since the role requires a tech-savvy mindset, be prepared to discuss how you've leveraged AI tools or other technologies in your marketing efforts. Show your enthusiasm for staying ahead of trends in Web3 and NFTs, and how you can bring that innovative spirit to Ledger.
