At a Glance
- Tasks: Lead brand and product marketing strategies, from creative execution to go-to-market plans.
- Company: Join Jigsaw, a dynamic tech company at the forefront of innovation.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborate closely with leadership and cross-functional teams in a fast-paced environment.
- Why this job: Be the first dedicated marketing hire and shape the future of our brand.
- Qualifications: 4+ years in brand or product marketing, with strong SaaS experience preferred.
The predicted salary is between 50000 - 65000 € per year.
Requirements
- 4+ years in a brand studio, product marketing, or hybrid role at a B2B or B2B2C tech company. SaaS experience strongly preferred.
- A track record of owning both creative execution and go-to-market strategy, not one or the other.
- Experience taking products to market: GTM plans, messaging frameworks, launch campaigns.
- Prior exposure to sales enablement: you've built materials sales teams actually use or you have been active on a sales team.
- Strong visual craft. Fluent in Figma and Adobe CC; confident with motion/video tools.
- Sharp writing capabilities who can move between a product brief and a customer-facing headline without losing voice or accuracy.
- Comfortable in data: analytics tools, campaign measurement and evidence-based decisions.
- Familiarity with tools including HubSpot, LinkedIn Campaign Manager, and web analytics (GA4 or equivalent).
- Systems thinking: you design repeatable patterns, not one-off assets.
What the job involves
This is Jigsaw's first dedicated brand and product marketing hire. It's a hybrid role by design. You'll sit within our Studio, at the intersection of Product, Design, and Commercial. One day you will be shaping the narrative for a new feature launch. The next you'll be QA‑ing a campaign visual or writing the messaging framework that helps our sales teams close faster. The role will evolve as the marketing function matures. You need to be genuinely adaptable: someone comfortable building the machine while running it. You'll work closely with our Studio team and Marketing Manager on campaigns, content, events, and demand generation, and directly with the Co‑CEO and VP of P&D on product vision, narrative, and value proposition. You'll execute, but you'll also advise: on competitor positioning, on what's working, on where we should be placing our bets.
Positioning & Messaging
- Execute Jigsaw's product narrative: define how we talk about what we build, for whom, and why it matters, across every channel and audience.
- Develop and maintain a messaging framework covering core value props, persona-level messaging, and competitive differentiation.
- Translate complex product capabilities into clear, compelling language that resonates with buyers and end users alike.
- Audit messaging consistency across the site, sales collateral, social, and in‑product copy, and fix any drift when you find it.
Go‑to‑Market & Product Launches
- Lead GTM strategy and execution for new features and product updates, from brief to launch, coordinating across Product, Sales, and Customer Success.
- Define launch tiers and the appropriate level of activation for each.
- Build launch playbooks that get sharper with each release.
- Work closely with PMs to understand the roadmap and give marketing a meaningful seat in shaping how it goes to market.
Sales Enablement
- Create and maintain sales collateral: pitch decks, one‑pagers, competitive battle‑cards, objection‑handling guides, and case study frameworks.
- Make sure the sales team always has current, on‑brand, accurate material and that they actually use it.
- Support key deals with bespoke assets where needed.
- Run regular sales‑marketing syncs to feed commercial insight back into messaging, and campaign planning.
Brand System & Studio
- Apply and protect the Jigsaw brand system across all outputs: campaigns, launches, events, decks, social, merch, and digital touch‑points.
- Evolve brand guidelines where needed (with rationale, not randomly) and ensure cohesion between brand and product expression.
- Own creative execution across campaigns: translate strategic briefs into strong visual systems and adapt style for audience without breaking coherence.
- Build and maintain scalable templates in Figma, Slides, Notion, and others. Organise the asset libraries so the team moves fast without going off‑brand.
Market Intelligence & Competitor Positioning
- Maintain a live view of the competitive landscape: what competitors are building, how they're positioning, and where the gaps are.
- Own buyer persona grounded in real customer data, not assumptions.
- Run regular win/loss analysis with Sales and feed insights back into messaging, positioning, and product priorities.
- Advise the leadership team on competitor moves and what they mean for how we show up in market.
Brand & Product Marketing Manager employer: Deepstreamtech
At Jigsaw, we pride ourselves on being an innovative employer that fosters a dynamic and collaborative work culture. As the first dedicated Brand & Product Marketing Manager, you'll have the unique opportunity to shape our marketing function while working closely with leadership and cross-functional teams in a vibrant tech environment. We offer competitive benefits, a commitment to employee growth, and the chance to make a significant impact in a fast-paced SaaS landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially those GTM strategies and campaigns you've executed. Visuals matter, so make it pop!
✨Tip Number 3
Prepare for interviews by practising common questions related to brand and product marketing. Be ready to discuss your experience with sales enablement and how you’ve used data to drive decisions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Brand & Product Marketing Manager
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 4+ years in brand studios or product marketing. We want to see how you've owned creative execution and go-to-market strategies, so don’t hold back on those examples!
Craft Your Narrative:When writing your application, think about how you can translate complex ideas into clear, compelling language. This is key for us, as we need someone who can resonate with both buyers and end users.
Be Visual and Engaging:Since strong visual craft is a must, include links to your work in Figma or Adobe CC. Show us your flair for design and how you adapt styles for different audiences without losing coherence.
Data-Driven Decisions:We love candidates who are comfortable with data! Mention any experience you have with analytics tools and how you've used data to inform your marketing strategies. It’s all about making evidence-based decisions!
How to prepare for a job interview at Deepstreamtech
✨Know Your Stuff
Make sure you’re well-versed in the specifics of brand and product marketing, especially in a B2B or SaaS context. Brush up on your experience with GTM strategies and sales enablement materials, as these will likely come up during the interview.
✨Showcase Your Creativity
Prepare to discuss examples of your creative execution and how you've translated complex product capabilities into compelling messaging. Bring along a portfolio that highlights your visual craft using tools like Figma and Adobe CC.
✨Be Data-Driven
Familiarise yourself with analytics tools and be ready to talk about how you’ve used data to inform your marketing decisions. Highlight any experience you have with campaign measurement and how it has shaped your strategies.
✨Demonstrate Adaptability
Since this role is hybrid and evolving, be prepared to discuss how you’ve successfully adapted to changing environments in previous roles. Share specific examples of how you’ve built processes while executing them, showing that you can thrive in dynamic settings.
