At a Glance
- Tasks: Lead brand strategy and product marketing to inspire families through audio content.
- Company: Join a dynamic company on a mission to enhance childhood adventures.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Make a real impact by shaping how customers perceive our innovative products.
- Qualifications: 8+ years in marketing, strong leadership, and a passion for audio technology.
The predicted salary is between 80000 - 100000 € per year.
You are equal parts creative storyteller and data-driven strategist. You love a beautiful aesthetic, but you care even more that it works.
Requirements:
- 8–12+ years of experience in brand and product marketing, with at least 3 years in a senior leadership role.
- Proven experience scaling a brand & launching new products across multiple international markets.
- Exceptional writing and presentation skills—you can sell a vision to the Board just as easily as you can write a punchy headline.
- Experience managing multimillion-dollar budgets, leveraging best-in-class marketing effectiveness & measurement.
- Analytical rigour - proficient in using data to inform both creative and go-to-market decisions.
- Exceptional leadership skills & ability to collaborate cross-functionally.
- Comfortable in a fast-paced, constantly evolving scale-up environment, with a strong bias for action.
- Bachelor's degree.
- A passion for audio content and technology.
What the job involves:
We are looking for an exceptional Brand & Product Marketing Director to bridge the gap between 'what we build' and 'how customers see us'. In this role, you will own the global brand identity, the go-to-market (GTM) strategy for our product portfolio, and our communications & advocacy programmes. This is a high impact leadership role, blending strategy, creativity and storytelling across all customer touchpoints.
We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!
- Ensuring a consistent narrative, look & feel across all customer touchpoints (from TikTok ads to packaging & POS).
- Develop and execute high-impact brand awareness campaigns that move the needle on top-of-funnel growth.
- Identify and execute strategic partnerships, collaborations, and activations.
- Adapt global strategies for regional nuances (NA, EMEA, APAC) without diluting the core brand essence.
- Deliver beautiful and impactful creative through our in-house creative studio.
- Lead the global GTM strategy for all new product launches (hardware & software), coordinating between Product Development, Supply Chain, and Growth teams.
- Translate complex product features into compelling, benefit-driven messaging that resonates with diverse global personas.
- Develop and execute a multi-channel content roadmap that supports product launches & seasonal campaigns.
- Work with Acquisition & Retention marketing teams to maximise the potential of our content proposition in acquiring new families to Yoto and growing LTV of our existing families.
- Own and execute our Global Communications strategy across all corporate and consumer PR.
- Nurturing and growing the Yoto community to create a sustained engine of stories, user content, creators, superfans, local advocates, and insights.
- Develop a consumer research roadmap which enables a rich understanding of customer needs, identifying opportunities for Yoto’s future growth.
- Lead, mentor, and develop a high-performing team, fostering collaboration, accountability, and career growth.
- Work closely with our Product, Acquisition & Retention Marketing teams to ensure a unified communications strategy across all channels and touchpoints.
Brand & Product Marketing Director employer: Deepstreamtech
At Yoto, we pride ourselves on being an innovative and dynamic employer that champions creativity and strategic thinking. Our collaborative work culture fosters personal and professional growth, offering exceptional opportunities for leadership development in a fast-paced scale-up environment. With a mission to inspire independent play through audio content, we provide our employees with the chance to make a meaningful impact while enjoying a vibrant workplace that values diverse perspectives and encourages bold ideas.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Product Marketing Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your creativity! When you get the chance to present yourself, whether in interviews or networking events, make sure to share your unique ideas and past successes. We want to see how you can bring that beautiful aesthetic and data-driven strategy to life!
✨Tip Number 3
Prepare for those tough questions! Research common interview questions for senior marketing roles and practice your responses. We want you to be ready to showcase your analytical rigour and leadership skills with confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our mission to inspire independent play!
We think you need these skills to ace Brand & Product Marketing Director
Some tips for your application 🫡
Show Your Creative Side:As a Brand & Product Marketing Director, we want to see your storytelling skills shine through in your application. Use engaging language and showcase your creativity—whether it's in your cover letter or CV. Make it visually appealing and memorable!
Data-Driven Decisions Matter:We’re looking for someone who can blend creativity with analytical thinking. Highlight your experience with data-driven strategies in your application. Share specific examples of how you've used data to inform marketing decisions and drive results.
Tailor Your Application:Don’t just send a generic application! We want to see how your experience aligns with our mission and values. Tailor your CV and cover letter to reflect your understanding of our brand and how you can contribute to our goals.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Deepstreamtech
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity and product offerings. Understand their mission to be the soundtrack of childhood and how they inspire independent play. This knowledge will help you articulate how your experience aligns with their vision.
✨Showcase Your Storytelling Skills
Prepare to demonstrate your exceptional writing and presentation skills. Bring examples of past campaigns where you successfully sold a vision or launched a product. Be ready to discuss how you can translate complex features into compelling messaging that resonates with diverse audiences.
✨Data-Driven Decision Making
Highlight your analytical rigour by discussing how you've used data to inform marketing strategies in previous roles. Be prepared to share specific examples of how you've managed multimillion-dollar budgets and measured marketing effectiveness to drive growth.
✨Emphasise Leadership and Collaboration
As this role requires exceptional leadership skills, come prepared with examples of how you've led teams and collaborated cross-functionally. Discuss how you foster accountability and career growth within your team, showcasing your ability to thrive in a fast-paced environment.
