At a Glance
- Tasks: Drive AI adoption in European institutions and manage the full sales cycle.
- Company: Join deepset, a remote-first company revolutionising AI for public services.
- Benefits: Enjoy flexible hours, 30 days vacation, competitive salary, and stock options.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of AI transformation in high-impact public sector projects.
- Qualifications: Proven B2B sales experience with EU institutions and strong communication skills.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a seasoned Account Executive to own and grow deepset's presence within European institutional bodies (Examples: European Commission, European Space Agency, European Defence Agency), EU agencies, and related public-sector entities. You will be the tip of the spear in a high-impact market that is rapidly adopting AI to transform public services, research, and policy.
This is a senior, quota-carrying individual contributor role. You will manage the full sales cycle from first contact to contract close, while building lasting relationships post-sales, at multiple levels within complex, multi-stakeholder institutions. Note this role requires frequent travel for customer visits and onsites.
What you will do
- Develop and execute a strategic account plan for a defined set of European Institutions and agency accounts, identifying key use cases, decision-makers, and budget holders.
- Own the end-to-end sales cycle: prospecting, discovery, solution design in collaboration with Value Engineering, negotiation, and contract closure.
- Navigate multi-stakeholder procurement processes typical of EU institutions (e.g., open calls for tender, framework contracts, direct negotiations under specific thresholds).
- Partner with deepset's Marketing teams to build pipeline through targeted outbound campaigns and event participation (e.g., EU AI summits, agency-specific conferences).
- Work closely with Product and Engineering to surface customer requirements and feed market insights back into the roadmap.
- Maintain accurate and up-to-date forecasting in the CRM; provide regular updates to leadership on pipeline health and deal progress.
- Represent deepset at key European conferences, procurement forums, and executive briefings.
- Collaborate with Partners to leverage SI and advisory relationships within the public-sector ecosystem.
Requirements
- Significant enterprise B2B software sales experience, with a demonstrable track record of closing complex, high-value deals (€6-7+ figure ACV).
- Minimum 2 years of direct, quota-carrying experience selling into European institutions (European Commission directorates-general, EU agencies, or comparable intergovernmental bodies such as ESA, EDA, or Europol).
- Deep understanding of EU procurement frameworks, including the Financial Regulation, call-for-tender processes, and framework agreements.
- Ability to engage credibly with technical stakeholders (data scientists, enterprise architects) as well as programme managers, heads of unit, and C-level executives.
- Exceptional written and verbal communication skills in English; additional fluency in German or French is a strong asset.
- Strong command of value-based selling methodologies (MEDDIC, Challenger, or similar).
- Intentional about working in a fast-paced, early-stage company environment with a high degree of autonomy.
Nice to have
- Experience selling AI, NLP, or data intelligence solutions.
- An established network within EU agency IT or digital transformation units.
- Familiarity with GDPR, data sovereignty, and public-cloud compliance requirements relevant to EU public bodies.
- Knowledge of EU AI Act provisions applicable to high-risk AI systems in the public sector.
Benefits
- Remote-first setup with flexible hours & tech of your choice.
- 30 days vacation + extra days for family sick leave.
- Competitive salary & stock options for every team member.
- Monthly sports allowance.
- Annual learning & development budget.
- Monthly team socials & in-person meetups.
- Dog-friendly Berlin HQ.
Founded in 2018, deepset builds open and enterprise-grade tools that help teams build AI with purpose. From Haystack, our open-source framework, to the Haystack Enterprise Platform, we give developers and organizations the building blocks to solve complex, high impact challenges with AI with full control, transparency, and sovereignty.
Account Executive — European Institutions in London employer: deepset
Contact Detail:
deepset Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive — European Institutions in London
✨Tip Number 1
Network like a pro! Attend industry events, conferences, and meetups where European institutions are present. This is your chance to connect with decision-makers and showcase your expertise in AI and public sector solutions.
✨Tip Number 2
Master the art of follow-ups. After meeting potential clients, send them a quick email to thank them for their time and reiterate key points from your conversation. This keeps you top of mind and shows your commitment.
✨Tip Number 3
Leverage social media to your advantage. Share insights about AI and its impact on public services on platforms like LinkedIn. This positions you as a thought leader and can attract interest from European institutions looking for expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Account Executive — European Institutions in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Executive role. Highlight your experience with European institutions and any relevant sales achievements. We want to see how you can bring value to our team!
Showcase Your Communication Skills: Since this role involves engaging with various stakeholders, it's crucial to demonstrate your exceptional written communication skills. Use clear, concise language in your application to reflect how you would communicate with clients.
Highlight Relevant Experience: Don’t forget to mention your experience with EU procurement processes and any previous roles where you’ve successfully closed high-value deals. This will help us understand your fit for navigating complex sales cycles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining deepset!
How to prepare for a job interview at deepset
✨Know Your Audience
Before the interview, research the specific European institutions you'll be engaging with. Understand their missions, recent projects, and how AI can enhance their operations. This will help you tailor your responses and demonstrate your genuine interest in their work.
✨Master the Sales Cycle
Be prepared to discuss your experience managing the full sales cycle, especially in complex environments. Have examples ready that showcase your ability to navigate multi-stakeholder procurement processes and close high-value deals, as this is crucial for the role.
✨Showcase Your Communication Skills
Since exceptional communication is key, practice articulating your thoughts clearly and confidently. Be ready to engage with both technical stakeholders and C-level executives, demonstrating your ability to adapt your communication style to different audiences.
✨Highlight Your Value-Based Selling Approach
Familiarise yourself with value-based selling methodologies like MEDDIC or Challenger. Prepare to discuss how you've applied these techniques in past roles, particularly in relation to selling AI or data intelligence solutions to public-sector entities.