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- Tasks: Drive AI adoption in European institutions and manage the full sales cycle.
- Company: Join deepset, a remote-first company leading in AI solutions for public services.
- Benefits: Enjoy flexible hours, 30 days vacation, competitive salary, and stock options.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in transforming public services with cutting-edge AI technology.
- Qualifications: Proven B2B sales experience with a focus on European institutions and complex deals.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a seasoned Account Executive to own and grow deepset's presence within European institutional bodies (Examples: European Commission, European Space Agency, European Defence Agency), EU agencies, and related public-sector entities. You will be the tip of the spear in a high-impact market that is rapidly adopting AI to transform public services, research, and policy. This is a senior, quota-carrying individual contributor role. You will manage the full sales cycle from first contact to contract close, while building lasting relationships post-sales, at multiple levels within complex, multi-stakeholder institutions. Note this role requires frequent travel for customer visits and onsites.
Why deepset
deepset is the company behind Haystack, the leading open-source AI framework for building production-ready NLP and LLM applications, and deepset Cloud, our enterprise platform. We help organisations deploy AI at scale, from intelligent document search to complex agentic pipelines with security, reliability, and explainability built in. We are a remote-first, mission-driven company headquartered in Berlin, trusted by enterprises and government bodies globally.
What you will do
- Develop and execute a strategic account plan for a defined set of European Institutions and agency accounts, identifying key use cases, decision-makers, and budget holders.
- Own the end-to-end sales cycle: prospecting, discovery, solution design in collaboration with Value Engineering, negotiation, and contract closure.
- Navigate multi-stakeholder procurement processes typical of EU institutions (e.g., open calls for tender, framework contracts, direct negotiations under specific thresholds).
- Partner with deepset's Marketing teams to build pipeline through targeted outbound campaigns and event participation (e.g., EU AI summits, agency-specific conferences).
- Work closely with Product and Engineering to surface customer requirements and feed market insights back into the roadmap.
- Maintain accurate and up-to-date forecasting in the CRM; provide regular updates to leadership on pipeline health and deal progress.
- Represent deepset at key European conferences, procurement forums, and executive briefings.
- Collaborate with Partners to leverage SI and advisory relationships within the public-sector ecosystem.
Requirements
- Significant enterprise B2B software sales experience, with a demonstrable track record of closing complex, high-value deals (€6-7+ figure ACV).
- Minimum 2 years of direct, quota-carrying experience selling into European institutions (European Commission directorates-general, EU agencies, or comparable intergovernmental bodies such as ESA, EDA, or Europol).
- Deep understanding of EU procurement frameworks, including the Financial Regulation, call-for-tender processes, and framework agreements.
- Ability to engage credibly with technical stakeholders (data scientists, enterprise architects) as well as programme managers, heads of unit, and C-level executives.
- Exceptional written and verbal communication skills in English; additional fluency in German or French is a strong asset.
- Strong command of value-based selling methodologies (MEDDIC, Challenger, or similar).
- Intentional about working in a fast-paced, early-stage company environment with a high degree of autonomy.
Nice to have
- Experience selling AI, NLP, or data intelligence solutions.
- An established network within EU agency IT or digital transformation units.
- Familiarity with GDPR, data sovereignty, and public-cloud compliance requirements relevant to EU public bodies.
- Knowledge of EU AI Act provisions applicable to high-risk AI systems in the public sector.
Benefits
- Remote-first setup with flexible hours & tech of your choice.
- 30 days vacation + extra days for family sick leave.
- Competitive salary & stock options for every team member.
- Monthly sports allowance.
- Annual learning & development budget.
- Monthly team socials & in-person meetups.
- Dog-friendly Berlin HQ.
Account Executive — European Institutions in London employer: deepset GmbH
Contact Detail:
deepset GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive — European Institutions in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry, especially at events like EU AI summits or agency-specific conferences. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Do your homework on the institutions you're targeting. Understand their procurement processes and key decision-makers. This knowledge will help you tailor your pitch and show them you mean business.
✨Tip Number 3
Practice your pitch! Whether it's a casual chat or a formal presentation, being able to clearly articulate how our AI solutions can transform their services is crucial. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our mission-driven team.
We think you need these skills to ace Account Executive — European Institutions in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Executive role. Highlight your experience with European institutions and any relevant sales achievements. We want to see how you can bring value to our team!
Showcase Your Sales Skills: In your application, emphasise your track record in closing complex deals and navigating multi-stakeholder environments. Use specific examples that demonstrate your ability to manage the full sales cycle effectively.
Communicate Clearly: Since exceptional communication skills are a must, ensure your written application is clear and concise. Avoid jargon unless it’s relevant to the role, and make sure your passion for AI and public service shines through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at deepset!
How to prepare for a job interview at deepset GmbH
✨Know Your Audience
Before the interview, research the specific European institutions you'll be engaging with. Understand their missions, recent projects, and how AI can transform their operations. This will help you tailor your responses and demonstrate your genuine interest in their work.
✨Master the Sales Cycle
Be prepared to discuss your experience managing the full sales cycle, especially in complex environments. Have examples ready that showcase your ability to navigate multi-stakeholder procurement processes and close high-value deals. Highlight your familiarity with EU procurement frameworks to show you're the right fit.
✨Showcase Your Communication Skills
Since this role requires exceptional communication skills, practice articulating your thoughts clearly and confidently. Prepare to explain technical concepts in a way that resonates with both technical stakeholders and C-level executives. Consider doing mock interviews to refine your delivery.
✨Demonstrate Value-Based Selling
Familiarise yourself with value-based selling methodologies like MEDDIC or Challenger. Be ready to discuss how you've applied these techniques in past roles, particularly in relation to AI, NLP, or data intelligence solutions. This will illustrate your strategic approach to sales and your understanding of customer needs.