performance marketing manager in AI

Описание:

DeepL is a global AI product and research company that builds secure, intelligent solutions for complex business problems. Its Language AI platform provides human-like translation, improved writing, and real-time voice translation for businesses and individuals across global markets.

Задачи:

• Build, launch, and continuously optimize account-list and retargeting campaigns across programmatic native, display, CTV, audio, and DOOH for multiple products and regions;




• Manage the always-on media budget across markets, reallocating spend between products, channels, and geographies based on performance;




• Own the campaign planning cycle and coordinate account lists, landing pages, and campaign assets;




• Test creative, formats, targeting, and channel mix, removing underperforming assets;




• Own the ABM platform as the internal expert and build personalized landing pages and microsites for named target accounts;




• Run coordinated account plays across personalized destinations, programmatic, and paid social distribution;




• Deliver account-level engagement and buying signals to Field and SDR teams and drive adoption of available capabilities;




• Define and expand target account lists with Field, SDR, and regional marketing teams;




• Get regional account-based plays approved and launched;




• Own day-to-day relationships with DSP and ABM platform partners;




• Run the media agency selection process and provide a costed recommendation to leadership;




• Lead evaluations of new ABM and intent technologies through discovery and pilots;




• Oversee CRM and marketing automation platform integrations with Marketing Operations and internal engineering;




• Own performance reporting by product, channel, and region and communicate it to Marketing and Field leadership;




• Close gaps in programmatic measurement by supporting log-level data ingestion and account scoring;




• Build playbooks, templates, and channel guidance for regional marketers;




• Document the programme and make it measurable and handover-ready.

Требования:

• 4-7+ Years of experience in B2B performance or account-based marketing;




• Hands-on ownership of paid campaigns, ideally in enterprise or B2B SaaS;




• Deep practical experience with programmatic advertising, including DSP campaign setup, account-list targeting, retargeting, budget pacing, and optimization;




• Experience running an ABM platform or personalization tooling and using engagement signals for sales outreach;




• Ability to manage meaningful media budgets across multiple markets and make reallocation decisions with incomplete information;




• Strong vendor and agency management skills, including briefing, KPI accountability, evaluations or RFPs, and scope and cost negotiations;




• Strong understanding of measurement and the limitations of UTM-based attribution for view-through channels;




• Experience partnering closely with Field and SDR teams and building reusable marketing frameworks;




• Strong project management and communication skills with the ability to prioritize concurrent regional campaigns without heavy oversight;




• Comfortable operating as an individual contributor and owning outcomes directly.

Условия:

• 12-Month fixed-term contract covering maternity leave




• Temporary employment.