At a Glance
- Tasks: Lead innovative account-based marketing campaigns and optimise strategies for maximum impact.
- Company: Join DeepL, a global leader in AI-driven language solutions.
- Benefits: Enjoy a hybrid work model, competitive salary, and a vibrant company culture.
- Other info: Be part of a diverse team that values authenticity and innovation.
- Why this job: Shape the future of AI marketing while making a real difference in communication.
- Qualifications: 5-7 years in B2B marketing with hands-on ABM experience required.
The predicted salary is between 60000 - 80000 £ per year.
Meet DeepL. DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like translation, improved writing and real-time voice translation.
Founded in 2017 by CEO Jaroslaw “Jarek” Kutylowski, DeepL now has around 1,000 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures. Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact. To achieve this, we need talented people like you to join our journey.
What sets us apart is our blend of cutting-edge AI technology, meaningful work, and a culture where people truly thrive. We’re a team of innovators, researchers, and creators driven by a shared purpose to unlock human potential by making work simpler, smarter, and more connected.
About the Role. DeepL is at an inflection point in its growth, and this is an opportunity to directly shape how the world's most accurate AI translation company turns its highest-value accounts into customers and expands them further through account-based marketing. This is a 12-month fixed-term contract covering maternity leave, based in London (hybrid / 2-days per week). As Senior ABM Digital Marketing Manager, you will execute and optimise account-based marketing campaigns across DeepL's core paid channel mix, driving measurable account engagement and pipeline outcomes across our target accounts.
This is a hands-on, individual-contributor role reporting to the Director of Performance Marketing and Campaigns. You will sit at the intersection of Field, SDR and Marketing, turning target account lists into personalised, multi-channel paid campaigns, while also enabling regional marketers to adapt and run ABM plays that fit their own markets.
What You'll Own
- Campaign Execution & Optimisation: Build, launch and continuously optimise account-based campaigns across programmatic/display, paid social and other relevant paid channels, ensuring creative, targeting and budget are tuned to the accounts and buying groups you're engaging.
- Field, SDR & Marketing Alignment: Act as one of the primary marketing points of contact for Field and SDR teams on target accounts, aligning on buying-committee personas and success metrics.
- Enablement & Scalability: Build the frameworks, playbooks and channel guidance that let regional marketers tailor and execute account-based approaches for their own markets.
- Martech & Reporting: Act as the internal owner for ABM and their integration with CRM and marketing automation, ensuring clean data flow, accurate targeting lists and reliable reporting.
What You'll Bring
- 5–7+ years in B2B marketing, with hands-on experience running and optimising account-based marketing campaigns.
- Strong hands-on experience with paid/programmatic channels, including campaign setup, targeting, budget optimisation and performance reporting.
- A track record of working closely with Field and SDR teams.
- Experience building playbooks or frameworks that other marketers can pick up and run with.
- Comfort defining KPIs, working in CRM and reporting tools, and using data to justify creative, targeting and budget decisions.
- Strong project management skills, with the ability to run multiple concurrent account campaigns independently.
- Excellent communication skills, able to align stakeholders across Field, Marketing, regional teams and leadership.
- A builder's mindset, comfortable operating without a large team beneath you.
We are an equal opportunity employer. You are welcome at DeepL for who you are - we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward!
Senior ABM Digital Marketing Lead - Global (12-Month Maternity Cover) in London employer: DeepL
DeepL is an exceptional employer that champions innovation and collaboration in the heart of Greater London. With a strong emphasis on employee well-being, we offer generous benefits such as 30 days of annual leave and virtual shares, alongside a vibrant work culture that encourages open communication and team bonding through regular in-person events. Join us to not only advance your career but also to contribute to shaping the future of global communication in a supportive and dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior ABM Digital Marketing Lead - Global (12-Month Maternity Cover) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior ABM Digital Marketing Lead - Global (12-Month Maternity Cover) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at DeepL from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at DeepL specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at DeepL
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at DeepL, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show DeepL you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure DeepL that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for DeepL, so think on your feet and don't hesitate to showcase your creativity!
