Senior ABM Digital Marketing Lead - Global (12-Month Maternity Cover)

Senior ABM Digital Marketing Lead - Global (12-Month Maternity Cover)

Full-Time 63000 - 77000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead innovative account-based marketing campaigns and optimise strategies for maximum impact.
  • Company: Join DeepL, a global leader in AI-driven language solutions.
  • Benefits: Enjoy a hybrid work model, competitive salary, and a vibrant company culture.
  • Other info: Be part of a diverse team dedicated to innovation and personal growth.
  • Why this job: Shape the future of AI marketing while making a real difference in communication.
  • Qualifications: 5-7 years in B2B marketing with hands-on ABM experience.

The predicted salary is between 63000 - 77000 £ per year.

DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human‑like translation, improved writing and real‑time voice translation.

Founded in 2017 by CEO Jaroslaw “Jarek” Kutylowski, DeepL now has around 1,000 passionate employees and is supported by world‑renowned investors including Benchmark, IVP, and Index Ventures. Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact.

About the Role

DeepL is at an inflection point in its growth, and this is an opportunity to directly shape how the world's most accurate AI translation company turns its highest‑value accounts into customers and expands them further through account‑based marketing. This is a 12‑month fixed‑term contract covering maternity leave, based in London (hybrid / 2‑days per week). As Senior ABM Digital Marketing Manager, you will execute and optimise account‑based marketing campaigns across DeepL's core paid channel mix, driving measurable account engagement and pipeline outcomes across our target accounts.

This is a hands‑on, individual‑contributor role reporting to the Director of Performance Marketing and Campaigns. You will sit at the intersection of Field, SDR and Marketing, turning target account lists into personalised, multi‑channel paid campaigns, while also enabling regional marketers to adapt and run ABM plays that fit their own markets.

What You’ll Own

  • Campaign Execution & Optimisation: Build, launch and continuously optimise account‑based campaigns across programmatic/display, paid social and other relevant paid channels, ensuring creative, targeting and budget are tuned to the accounts and buying groups you're engaging.
  • Field, SDR & Marketing Alignment: Act as one of the primary marketing points of contact for Field and SDR teams on target accounts, aligning on buying‑committee personas and success metrics.
  • Enablement & Scalability: Build the frameworks, playbooks and channel guidance that let regional marketers tailor and execute account‑based approaches for their own markets.
  • Martech & Reporting: Act as the internal owner for ABM and their integration with CRM and marketing automation, ensuring clean data flow, accurate targeting lists and reliable reporting.

What You’ll Bring

  • 5–7+ years in B2B marketing, with hands‑on experience running and optimising account‑based marketing campaigns, ideally in enterprise or B2B SaaS.
  • Strong hands‑on experience with paid/programmatic channels, including campaign setup, targeting, budget optimisation and performance reporting.
  • A track record of working closely with Field and SDR teams, with the credibility and communication skills to be seen as a true partner.
  • Experience building playbooks or frameworks that other marketers can pick up and run with.
  • Strong project management skills, with the ability to run multiple concurrent account campaigns independently.
  • Excellent communication skills, able to align stakeholders across Field, Marketing, regional teams and leadership.

We are an equal opportunity employer. You are welcome at DeepL for who you are - we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward!

Senior ABM Digital Marketing Lead - Global (12-Month Maternity Cover) employer: DeepL SE

DeepL is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives and employees are empowered to lead impactful projects. With a strong focus on professional development, the company offers ample growth opportunities and a hybrid work model that promotes work-life balance, making it an ideal place for those looking to make a meaningful contribution in the fast-evolving field of AI and payments.

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Contact Details:

DeepL SE Recruitment Team

We think you need these skills to ace Senior ABM Digital Marketing Lead - Global (12-Month Maternity Cover)

Account-Based Marketing (ABM)
Campaign Execution
Optimisation of Paid Channels
Programmatic Advertising
Budget Management
Performance Reporting
Collaboration with Field and SDR Teams