Head of Product Growth

Meet DeepL. DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like translation, improved writing, and real-time voice translation. Founded in 2017 by CEO Jaroslaw “Jarek” Kutylowski, DeepL now has around 1,000 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures. Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact.

What sets us apart is our blend of cutting-edge AI technology, meaningful work, and a culture where people truly thrive. We’re a team of innovators, researchers, and creators driven by a shared purpose to unlock human potential by making work simpler, smarter, and more connected. When we share what it’s like to work at DeepL, the reactions are overwhelmingly positive. This might be because of our technology that helps millions of people and businesses communicate and work better every day, or because of the trust, curiosity, and care that shape our culture. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation, growth, and well-being.

DeepL runs product-led growth alongside our sales-led motion, with media translation as the strategic wedge. This role is responsible for turning DeepL into the default platform for translation worldwide, driving adoption through product usage, and converting that usage into strong Product Qualified Leads (PQLs) that convert into revenues and strengthen our sales pipeline. This role drives adoption of our core DeepL Translate features (e.g. Customization Hub, TQE) and cross-sell into adjacent products like DeepL Voice. You will start with a focus on Media Translation.

Your Mission: Put DeepL Translate in the hands of everyone, everywhere and use that reach to grow adoption across DeepL's broader product surface, turning usage into a reliable, high-quality source of PQLs for the business.

Your responsibilities:

• Use case strategy: prioritise the highest-value use cases for media translation, and build the growth loops and product surface to drive adoption of them.
• Distribution on the DeepL platform (main channel): drive media translation adoption directly within web, browser extension, and apps. Work closely with the API/MCP track.
• PLG/PQL engine: define what qualifies as a strong PQL for media translation (usage signals, account characteristics, intent signals), build the instrumentation to detect it, and design a clean handoff into sales.
• Growth plays for feature/product discovery: design and run growth loops that help users discover and adopt more features and products beyond their initial media translation use case, expanding usage depth and breadth.
• Cross-functional coordination: Close collaboration with the Marketing team on funnel design, messaging, and PQL feedback loop. Coordination with Sales/Sales Ops on PQL definition and handoff. Iterate with Pricing & Packaging team on P&P strategy and optimisation.
• Metrics ownership: define and report on leading indicators (platform usage, feature adoption, cross-sell conversion, open-source adoption), and rigorously attribute product usage and these metrics to business outcomes (pipeline, revenue, retention).

Qualities we look for:

• A builder, first and foremost someone who can build with AI, prototype fast, test with real users, and scale what works. This is a hands-on role, not a strategy-only one.
• Track record building or scaling a PLG motion that feeds a sales organisation ideally with direct experience owning PQL definition and handoff.
• Excellent communication and stakeholder management this role sits at the intersection of Product, Sales, Marketing, and Engineering, and needs to align each of them without owning their roadmaps.
• Experience growing adoption within a core consumer/prosumer product (web, extension, or app), not just developer-facing surfaces.
• Experience designing growth loops for feature/product discovery and expansion, not just top-of-funnel acquisition.
• Experience with open-source community strategy has shipped or grown an OSS project, ideally in ML/AI.
• Comfortable working in a hybrid PLG + SLG model and operating cross-functionally with teams whose roadmaps this role doesn't own.

What we offer:

• Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities.
• Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication.
• Hybrid work, flexible hours: we offer a hybrid work schedule, with team members coming into the office twice a week.
• Virtual Shares - An ownership mindset in every role.
• Regular in-person team events: we bond over vibrant events that are as unique as our team.
• Monthly full-day hacking sessions: every month, we have Hack Fridays, where you can spend your time diving into a project you're passionate about.
• 30 days of annual leave: we value your peace of mind.
• Competitive benefits: we've crafted it to reflect the diversity of our team and tailored it to align with your unique location.

We are an equal opportunity employer. You are welcome at DeepL for who you are - we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward!