At a Glance
- Tasks: Lead regional marketing strategy and drive innovative campaigns for sustainability in real estate.
- Company: Join Deepki, a forward-thinking tech company focused on decarbonisation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with diverse teams and a commitment to equal opportunity.
- Why this job: Make a real impact in the transition to net-zero while shaping market strategies.
- Qualifications: 6+ years in B2B marketing, ABM expertise, and a passion for sustainability.
Location: London based – hybrid set-up (3 days in office)
Key Responsibilities
Strategic regional leadership & alignment- Own the regional strategy: act as the primary architect for Deepki’s UK&I & APAC marketing engine, translating global initiatives into a cohesive regional plan that drives pipeline and revenue.
- Market Positioning: serve as the guardian of Deepki’s reputation in the region. You will localize global strategy, ensuring our value proposition (from sustainability compliance to broad asset performance) resonates with modern real estate and financial stakeholders.
- Local Thought Leadership & brand amplification: Partner closely with the global Brand Communication team to identify, secure, and leverage high-profile local speaking opportunities, positioning Deepki’s regional experts as the definitive voices on real estate decarbonization.
- Be the voice of the UK&I & APAC market, sharing critical insights with global marketing, delivery, sales, and product teams to shape our regional roadmap.
- Act as the creative bridge across the organization. You will collaborate seamlessly with Sales, ADR and Delivery teams, fostering a “one-team” culture that turns cross-functional insights into market-winning collaboration.
- Strategic sales partnership: partner intimately with Sales leadership to define territory plans, align on account segments, and enterprise buyer personas, ensuring marketing and sales are perfectly synced.
- Orchestrate high-impact ABM: pioneer our 1:1 and 1:few ABM programs. You will be the architect of high-value experiences that penetrate our top strategic and enterprise accounts, driving both pipeline velocity and deep-rooted customer relationships.
- Innovative campaigns: Bring innovation to the marketing mix by designing and delivering integrated, multi-channel campaigns that elevate our brand and capture market interest. You will blend digital execution with high-touch events, identifying, negotiating, and maximising high-ROI event and industry sponsorships.
- Collaborate with our channel and alliance partners to design and execute high-impact joint initiatives, including webinars, executive events, and co-led ABM plays.
- Thought Leadership localization: Collaborate with Global Brand and Content teams to adapt global assets into high-relevance content tailored specifically for the UK&I regulatory and market landscape.
- Customer Lifecycle Strategy: Build a comprehensive lifecycle program that supports the customer journey post-acquisition, including driving expansion and cultivating customer advocacy to turn satisfied customers into long-term strategic partners and industry champions.
- ROI-Driven Growth: Operate with an outcome-oriented growth mindset. You will shift from vanity metrics to an ROI-driven operating rigor, ensuring every campaign and program directly contributes to sales pipeline, revenue, and market reputation.
- 6+ years of B2B marketing experience, with a proven track record of scaling demand in regional roles, ideally within SaaS or high-growth tech environments.
- Experience with complex, multi-stakeholder enterprise sales cycles.
- ABM mastery: deep, hands‑on experience building successful ABM programs that have directly influenced enterprise pipeline and revenue.
- You have experience not just 'doing marketing,' but innovating the marketing mix. You know how to take complex, multi-stakeholder enterprise cycles and simplify them into compelling, creative narratives.
- Digital & event expertise: a balanced hybrid of digital fluency and event planning mastery. You know how to execute on both the details and the strategic vision, with proven track record of managing event budgets, negotiating sponsorships, and navigating local institutional partnerships to build industry credibility and pipeline.
- Collaborative Influence: exceptional ability to build relationships across both regional teams (Sales, Delivery) and global corporate functions (Marketing & Communications, Product). You are a cross‑functional glue who can manage multiple stakeholders, bring teams together and respect corporate governance.
- Data-driven, performance mindset: hands‑on experience with Salesforce/HubSpot and an analytical approach to attribution and performance reporting. You don't just track metrics; you optimize for business impact and ROI.
- Passion for the mission: genuine excitement about real estate decarbonization and the role technology plays in the transition to net-zero. Experience in real estate is a strong plus.
- Willingness to travel within the UK & Ireland to support events and partner activities.
Interview process
- Recruiter interview - 45’
- Interview with a VP with the Marketing Department - 45’
- Panel interview with 3 people from Sales, Delivery & Marketing - 1h
- Final interview with the CMO, including a business case - 45’
Our commitment
At Deepki, we believe that diversity is a core strength. As an equal opportunity employer, we review every application with the same care, regardless of origin, religion, gender, sexual orientation, age, or disability. Our hiring decisions are based solely on skills, motivation, and the needs of the company.
Senior Regional Marketing Manager employer: Deepki
Deepki is an exceptional employer that champions sustainability and innovation in the heart of London. With a strong focus on employee growth, we offer a collaborative work culture that values creativity and strategic thinking, alongside flexible hybrid working arrangements. Join us to make a meaningful impact while advancing your career in a dynamic and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Regional Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Deepki and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Deepki are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Deepki on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Deepki. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Regional Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Deepki. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Deepki:Show us that you’ve done your homework! In your application, briefly mention what you admire about Deepki’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Deepki
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Deepki will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Deepki, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
